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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. Drata was one of three companies mentioned on stage by AWS’ Head of Partnerships because they did the most transactions on the marketplace than any other company. That’s a high value for AWS.

AWS 206
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Notes from Office Hours with Lisa Lawson

Tom Tunguz

The first place to start is to learn to sell your startup’s product well. To make a partnership successful, your startup will need to teach another sales team to sell your product. Partner enablement, educating the sales team, is important to succeeding with these types of relationships. Here are my notes. Where to Start.

Scale 316
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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. Jabari Norton. Crowdstrike.

Scale 200
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G2.com’s Ryan Bonnici on selling to educated customers

Intercom, Inc.

I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Customers are more educated than ever. Selling to educated customers. com’s Ryan Bonnici on selling to educated customers appeared first on Inside Intercom.

Education 123
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Hello! We’re growing at Baremetrics

Baremetrics

If you’ve seen our recent articles on AWS migration, the updated stripe integration and the acquisition of Flightpath Finance, it will come as no surprise to you that our team is getting pretty busy! Just look at the Baremetrics dashboard and the Open Startups project to see how we try to empower founders with financial transparency.

AWS 94
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In the Vault: Turning Developers Into Clients With Marco Argenti From Goldman Sachs

Andreessen Horowitz

I had my own startup, but then really it was the internet that changed everything. And so when Amazon called me and they’re like, “Hey you want to come with us and do you want to actually start the mobile services, backend business within AWS?” And then I started selling. ” I jumped to the opportunity.

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Managing high availability at Intercom

Intercom, Inc.

This is why our customers – from small startups to massive, complex enterprises – put their trust in us. We educate our engineers in these policies and processes throughout their Intercom careers, from employee onboarding to performance reviews. Here’s how we do it. Availability is embedded our culture.