Sales Hacker

OCTOBER 10, 2019

Subscriptions (custom object). But if you are selling software and services and more than one product type, orders and subscriptions will be useful for seamlessly passing “inventory” data through the system. Most software companies sell professional services, subscriptions, or both. Order > Invoice. Activities.

Scale 68

Scale Government Payment Features Data 68

User Pilot

JULY 14, 2024

Customer segmentation analysis allows you to break down your users into distinct groups and gain valuable insights into them. But how do you determine how different segments behave and which are most valuable to your business? – Value-based — how much economic value customer segments bring to your business.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

SEPTEMBER 19, 2023

In this article, we investigate what it takes to create a churn prediction model and why you must do so. TL;DR Churn prediction involves identifying at-risk customers who are likely to cancel their subscriptions or close/abandon their accounts. This is especially true for SaaS companies with the subscription business model.

Churn 105

Churn Machine Learning Artificial Intelligence Data Analysis 105

Andreessen Horowitz

OCTOBER 4, 2023

This article is the third of four installments in our new series, How Fintech Companies Can Simplify Their Funding Strategy. While no company’s experience will be exactly the same, the key steps are consistent, and in this article, we aim to demystify the debt-raising process at large and navigate you through it.

Outsourcing Services 129

Outsourcing Services Software Review Scale Banking 129

Sales Hacker

APRIL 6, 2020

I have sold everything from magazine subscriptions as a schoolboy to mega-deals as an enterprise professional. If prospecting a market segment being directly affected by crises (i.e. If prospecting a market segment being directly affected by crises (i.e. I know I am. I’ve been in sales my entire life.

Social Media 114

Social Media Market Segmentation Communication Sales 114

User Pilot

AUGUST 8, 2024

This article provides concrete examples of different product strategies employed by SaaS companies. This has allowed them to capture a significant market share. Focus strategy The focus strategy involves concentrating on a specific market segment or niche.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Start for free to begin harnessing the power of data segmentation today.

B2B 106

B2B Social Media Market Research Customer Success 106

Baremetrics

MARCH 30, 2021

and market segmentation. In this article: Customer Retention Metrics , we have seen why retention is the ultimate key to business growth. Let us now dig deeper into the customer analytics tools that are available in the market.

Social Media 83

Social Media Business Technical Review Machine Learning 83

FastSpring

AUGUST 2, 2023

To take advantage of our Contextual platform, its subscription and pricing capabilities, B2B offerings, and advanced reporting tools, just open a ticket with our support team here: [link]. FastSpring’s dedication to continually improving and upgrading its products proved to TestDome that we’re a long-term partner to their business.

Payment Solutions 148

Payment Solutions Payment Methods Merchant Services AI Search 148

User Pilot

NOVEMBER 24, 2023

This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Which one is better, customer acquisition vs retention?

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

Chart Mogul

FEBRUARY 11, 2019

Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. feature usage, login frequency, etc) and subscription metrics such as MRR. Characteristics of a useful customer segment. “…is the segment measurable, addressable, stable and consistent?

Metrics 76

Metrics SaaS Churn Startup 76

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Why should SaaS companies invest in growth marketing? If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

OPEXEngine

JANUARY 14, 2020

Many factors drive the high-growth of SaaS companies, including higher market adoption of SaaS and the structural advantages of the recurring subscription revenue model – see Why SaaS Companies Grow Faster. However, many unprofitable SaaS companies are cash flow positive because of the upfront SaaS payments by B2B clients.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

OPEXEngine

FEBRUARY 1, 2022

As your business expands across geographies and market segments, you must also contend with multiple pricing models and handle subscription accounting and revenue recognition complexities as SaaS finance leaders. The post 3 ways SaaS CFOs can prepare for hypergrowth in 2022 appeared first on OPEXEngine.

SaaS Payments 52

SaaS Payments Payment Services Payment Solutions SaaS 52

User Pilot

JANUARY 4, 2022

SaaS companies often segment users based on their age, gender, and other demographic attributes but is that really the best way to go about it? Surely segmenting based on customer behavior will yield the best results for your marketing efforts.

SaaS 98

SaaS Scale Customer Lifetime Value Onboarding 98

ProfitWell

JANUARY 6, 2020

A high churn rate might be indicative of poor product-market fit. Though churn can sometimes be unavoidable, focusing on the correct market segment can dramatically reduce churn. 5 steps to discovering your product-market fit. The metrics to track product-market fit. If so, your product-market fit may be off.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.

Pricing 45

Pricing Payments Underperforming Technical Team SaaS Payments 45

Outseta

MAY 8, 2020

New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment. I hope this article helped bring some of the positive, negative, and less obvious aspects of a career in tech to life. Enjoy this post? Follow me on Twitter for more.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

ProfitWell

DECEMBER 3, 2019

Don’t worry—everything you need to know about SaaS funding is in this article. Your investors will now look to give you a cash injection that will help you grow to meet levels of demand in your market and to reach new market segments. When is the right time to look for SaaS funding? The More You Know.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

User Pilot

JUNE 28, 2024

They also create marketing collateral, messaging, and sales tools, collaborate with cross-functional teams for product launches and promotions, and gain experience in market segmentation , customer personas, and competitive positioning. You can also get links to other related articles for specific subjects.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

Upscope

JANUARY 23, 2021

Security “Organizations are shifting the focus of modern security away from traditional network strategies to perimeter-less approaches, focusing on users, data, and locations,” the report said. Privacy, security and lack of staff training are the top roadblocks to cloud adoption." From the WSJ Okta article here.

Software Review 52

Software Review Onboarding Software Systems Review 52

Backlinkfy

JULY 30, 2019

Blog: A blog is an online journal or publication that includes relatively short, discrete articles, called posts, that are typically organized by date with the most recent posts first. Capture: The process of securing payments from a payment process after an authorization. Niche: A distinct market segment.

Payment Methods 40

Payment Methods Merchant Services Payment Services Payment Solutions 40

OpenView Labs

JANUARY 29, 2020

Editor’s Note: This article was first published on August 9, 2018. This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium benchmarks.

Pricing 105

Pricing Payments SaaS Payments Payment Solutions 105

SaaSOptics

AUGUST 16, 2018

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. That’s really what matters.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. That’s really what matters.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. That’s really what matters.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Customer Success is transformative. Customer Expansion. Customer Renewal. Customer Retention.

Customer Success 137

Customer Success SaaS Payments Payment Solutions Payment Services 137