SaaStr

APRIL 1, 2025

Wiz: Territory Matters More Than Tech Stack Colin Yasukochi (Wiz CRO) demonstrated that even on the path to a $32B acquisition, territory design was more impactful than AI tools. The Bottom Line:AI isn’t yet revolutionizing sales the way it is transforming software development.

Scale 202

Scale Sales Hiring Underperforming Technical Team Headcount 202

Tom Tunguz

JANUARY 18, 2023

Most massive software companies structure themselves with an office of the CEO, which allocates capital to different business units. Constellation Software. Develop multiple products from Day One. Prospects buy software for a report: the better the insight, the more valuable the software.

Startup 312

Startup Strategy Scale Cloud 312

TechEmpower SaaS

AUGUST 21, 2023

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. What does a business leader do in this situation?

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

SaaStr

JULY 30, 2024

PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Lower customer acquisition costs. Most software developers are skeptical.

Underperforming Technical Team 282

Underperforming Technical Team Enterprise Scale Payments 282

Intercom, Inc.

AUGUST 21, 2019

These include traditional editorial review sites such as Techradar and PCMag , which often review both software and tech gadgets. How to find relevant software review sites. Project management software review. Not every software review site you find is worth reaching out to. Help entering a new market. Just “Google it”.

Software Review 172

Software Review Technical Review Software Branding 172

Sales Hacker

DECEMBER 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. Seamless customer journey Owning the entire customer lifecycle from acquisition to retention eliminated disconnects between pre- and post-sales teams. Lets get into it.

Scale 107

Scale Sales Hiring Acquisition Customer Success 107

The Angel VC

NOVEMBER 29, 2013

Development velocity: I don’t know if (or how strictly) you should use a software development methodology like Scrum, which allows you to nicely visualize your development velocity, in the very early days, when you’re maybe just two developers – I would be very interested in your thoughts on that question.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Practical Advice on SaaS marketing

MARCH 26, 2010

The evolution of application software development Application software development is on a similar path. Though it lacked the docks, furnaces and railroad tracks of the River Rouge facility, the earlier generation of software applications were also build through a complete vertically-integrated process.

Cloud 100

Cloud Marketing Software Review Application Development 100

Sales Hacker

JUNE 12, 2024

The impact of AI on GitHub’s business and the future of software development. 18:20) Navigating the acquisition of Semmle and lessons learned in M&A. (25:58) Strategies for pricing new products and cross-selling within an existing customer base. Insights on hiring, retention, and the power of promoting from within.

Engineering 122

Engineering Sales Hiring Revenue AI 122

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

JANUARY 13, 2021

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

Payment Solutions 88

Payment Solutions Payments Software Review Enterprise 88

Tom Tunguz

MAY 13, 2015

Before its acquisition, which was consummated at the highest historical multiple of any software company , Ariba was the largest independent procurement software business. It sold software to help businesses buy the things they need in order to operate, everything from pens to planes.

Outsourced Development 112

Outsourced Development Software Review Technical Review compliance 112

IT World

SEPTEMBER 16, 2022

The company was founded in 2012, and Adobe said that it has since developed a dedicated following among developers. Figma offers a rich range of collaboration options for joint software development, as well as the popular FigJam collaborative whiteboarding environment. To read this article in full, please click here

Acquisition 60

Acquisition Trends Software Development Development 60

User Pilot

APRIL 30, 2024

He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Marty Cagan is a well-known figure in the product management and technology industry.

Management 105

Management Underperforming Technical Team Innovation Consulting 105

Neil Patel

MAY 6, 2021

Basecamp is a project management software developed by 37Signals, and it provides an excellent example of a successful unique selling proposition. Their entire philosophy is about creating software the meets very minimal requirements and not feature-rich software aimed to please everyone. Visit now to learn more.

Business 145

Business Social Media Software Review Pricing 145

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. In contrast, product-led companies aim to reduce the dependence on sales teams to drive customer acquisition and retention.

Enterprise 105

Enterprise Business Customer Lifetime Value Scale 105

Practical Advice on SaaS marketing

JUNE 3, 2013

Present yourself as an expert So what does that mean for software-as-a-service (SaaS) marketers? What do you know about their market? What can you do for their business. There's no problem with that. After all, it's their business and their money. What does it mean for your messages and how you present yourselves?

Sales Recruiting 124

Sales Recruiting Finance Software Development SaaS 124

FastSpring

MARCH 9, 2022

Question: What’s the most important page on a software website — other than the homepage? Because we have data from thousands of Saas and software websites. Another PLG example, LanguageTool uses a freemium model that works with browser extensions and software plugins. . Answer: It’s the pricing page. How do we know?

SaaS Payments 148

SaaS Payments Pricing Payments Payment Methods 148

User Pilot

JANUARY 15, 2024

Key metrics to include in your dashboards include retention rates, user stickiness, monthly active users, conversion rates, customer acquisition costs, customer lifetime value, and monthly recurring revenue. Customer acquisition cost (CAC). Customer acquisition costs are usually benchmarked against lifetime values. Automation.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

Intercom, Inc.

FEBRUARY 28, 2019

And then we risked a lot to disrupt our own go-to-market by creating this freemium model that allowed people to try our software and extract value from our software before they ever had to pay us a dollar. That’s where software is going in the B2B space and it turns out that was a pretty good decision.

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137

OpenView Labs

MAY 20, 2021

Throughout all of my experience at early-stage growth companies, there’s been an overarching theme: From inception, it’s the people you attract, hire, train, promote, and “communify” who enable and accelerate your time to market and your customer acquisition and satisfaction.

Scale 98

Scale Underperforming Technical Team Headcount Software Review 98

Tom Tunguz

JANUARY 21, 2025

He says the IT department of the future will be like the HR department for AI agents We’ll be managing and ’training’ these agents to work with our data Transition: This change starts first within the engineering org Slide 9 Clearing: Historically, there’s been a divide between software engineering and AI/ML teams.

Data 100

Data AI Search Scale Software Engineering 100

User Pilot

JULY 27, 2023

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $156,062/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

FastSpring

DECEMBER 21, 2020

My first job in tech was in 1998 as a software developer. How was the experience of going through an acquisition fully remote during a pandemic? Going through the acquisition during the pandemic was a challenge because, I guess, for all the obvious reasons. Describe a favorite memory during the acquisition.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

The SaaS Garage

DECEMBER 4, 2017

Sascha Konietzke, the CEO and co-founder of Contentful commented: “We’re living in the time of a Software Industrial Revolution, and Contentful is right in the middle of the action. Building a modern business means building software, and the way software is built changed dramatically. Stripe, Twilio) that integrate seamlessly.

Software Development 61

Software Development Benchmarks Finance Enterprise 61

User Pilot

MARCH 29, 2023

acquisition channels), product data (e.g., Software developers will be interested in digital analytics that focus on the technical performance of the website, like bug reports or uptime. The kinds of metrics you want to track will affect the choice of software that you will use. This could be website data (e.g.,

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

User Pilot

JANUARY 26, 2021

One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. What Is Customer Journey Analytics Software and How Do Companies Use It? Some choices for Customer Journey Analytics Software are Indicative, WebEngage, and Woopra.

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Marketing analytics focuses on customer acquisition, conversion , and retention. Why is tracking product analytics important?

Data 88

Data User Experience Churn Retention 88

FastSpring

JANUARY 8, 2019

A set of subroutine definitions, protocols, and tools for building application software. An API may be used for a web-based system, operating system, computer hardware, or software library. Customer acquisition cost (CAC). FastSpring enables global subscriptions and payments for thousands of software businesses around the world.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84

Outseta

JANUARY 20, 2020

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. We could translate the software into Spanish. Sure, digital marketing spits off a wake of data and you’re likely going to be working with a bunch of software tools.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Intercom, Inc.

JULY 18, 2019

Here are five quick takeaways: By 2022, half of the global economy is going to be digital – and more and more companies will become software companies. Developers are key to making this transformation happen. When launching a developer program for your product, you absolutely must have clear objectives and executive buy-in.

Outsourced Development 110

Outsourced Development Development Innovation DevOps as a Service 110

Buffer Resources

JUNE 13, 2024

In this case, focus on conversions and related KPIs, like: Cost per acquisition Customer lifetime value (CLV) Return on investment (ROI) Lead quality How you'll track these metrics depends on the platform where you share your content.   That meant we had to get a little creative to gain traction. million monthly web visitors.

Strategy 132

Strategy Social Media Development Team Review Software Review 132

BetterCloud

MAY 6, 2024

One key area of focus was the applications that IT leaders see as the most important in their current software landscape. Emerging from our survey in no particular order: Adobe Creative Cloud : A powerhouse suite offering design tools for graphic design, video editing, web development, and photography.

Outsourced Development 52

Outsourced Development SaaS AWS Web Developers 52

Sales Hacker

AUGUST 23, 2018

Their needs are simpler, they are easier to satisfy, and the cost of customer acquisition is lower. The other advantages of selling to SMBs is that over time businesses can gain experience in developing enterprise-grade software while beefing up their go-to-market strategy for SMBs. 7) Not Asking For the Sale.

B2B 74

B2B Development Team Review Underperforming Technical Team Sales 74

User Pilot

JULY 17, 2023

A product team structure is how a business organizes the product team to best support software development. It brings together experts from different disciplines and functions who work together to design, develop, launch, and support a product. Book the demo to see how it can support your product team structure.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

OpenView Labs

FEBRUARY 8, 2019

ABM focuses on existing customer success and expansion just as much as, if not more than, new customer acquisition. Stand-up meetings are common in the world of agile software development. Developers use them to tackle common roadblocks, ensure they’re on the same page and coordinate efforts in coding and engineering.

Scale 58

Scale Software Review Sales Hiring Leadership 58

How To Buy Saas

SEPTEMBER 24, 2024

The Software-as-a-Service (SaaS) industry is constantly growing and evolving, and providing scalable and flexible business ideas to many individuals all over the world. Focus on diversifying your marketing acquisition channel, set up new acquisition channels, and take steps to not only attract new customers but also retain old ones.

SaaS 52

SaaS Business Compensation Customer Lifetime Value 52