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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

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Adobe's $20B Figma acquisition highlights web-based collaboration trends

IT World

The company was founded in 2012, and Adobe said that it has since developed a dedicated following among developers. Figma offers a rich range of collaboration options for joint software development, as well as the popular FigJam collaborative whiteboarding environment. To read this article in full, please click here

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Technical Review: A Trusted Look Under the Hood

TechEmpower SaaS

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear.

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PLG for Enterprise: Best Practices for Scalable Business Growth

User Pilot

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. In contrast, product-led companies aim to reduce the dependence on sales teams to drive customer acquisition and retention.

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The Ultimate Guide to Product Data Analytics for PMs

User Pilot

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Marketing analytics focuses on customer acquisition, conversion , and retention. Why is tracking product analytics important?

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Digital Analytics 101: What Is It and How to Collect Digital Data?

User Pilot

acquisition channels), product data (e.g., Software developers will be interested in digital analytics that focus on the technical performance of the website, like bug reports or uptime. Utilizing digital analytics enables them to make data-driven product decisions , and identify user friction and pain points.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

High code churn is normal in the early days of the software development lifecycle, but this should reduce as your release date approaches. KPIs and success metrics to track Organic growth: This is the increase in revenue from existing accounts without relying on new customer acquisition.