SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

JUNE 12, 2024

The impact of AI on GitHub’s business and the future of software development. 18:20) Navigating the acquisition of Semmle and lessons learned in M&A. (25:58) Strategies for pricing new products and cross-selling within an existing customer base. Insights on hiring, retention, and the power of promoting from within.

Engineering 124

Engineering Sales Hiring Revenue AI 124

Practical Advice on SaaS marketing

MARCH 26, 2010

The evolution of application software development Application software development is on a similar path. Though it lacked the docks, furnaces and railroad tracks of the River Rouge facility, the earlier generation of software applications were also build through a complete vertically-integrated process.

Cloud 100

Cloud Marketing Software Review Application Development 100

IT World

SEPTEMBER 16, 2022

The company was founded in 2012, and Adobe said that it has since developed a dedicated following among developers. Figma offers a rich range of collaboration options for joint software development, as well as the popular FigJam collaborative whiteboarding environment. To read this article in full, please click here

Acquisition 60

Acquisition Trends Software Development Development 60

Tom Tunguz

MAY 13, 2015

Before its acquisition, which was consummated at the highest historical multiple of any software company , Ariba was the largest independent procurement software business. It sold software to help businesses buy the things they need in order to operate, everything from pens to planes.

Outsourced Development 114

Outsourced Development Software Review Technical Review compliance 114

User Pilot

JANUARY 15, 2024

Key metrics to include in your dashboards include retention rates, user stickiness, monthly active users, conversion rates, customer acquisition costs, customer lifetime value, and monthly recurring revenue. Customer acquisition cost (CAC). Customer acquisition costs are usually benchmarked against lifetime values. Automation.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Management 105

Management Underperforming Technical Team Innovation Consulting 105

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. In contrast, product-led companies aim to reduce the dependence on sales teams to drive customer acquisition and retention.

Enterprise 105

Enterprise Business Customer Lifetime Value Scale 105

Neil Patel

MAY 6, 2021

Basecamp is a project management software developed by 37Signals, and it provides an excellent example of a successful unique selling proposition. He’s helped organizations increase SEO traffic 10X, cut their cost per acquisition in half, and 20X their leads from AdWords. It’s impossible to stand for everything.

Business 142

Business Social Media Software Review Pricing 142

Intercom, Inc.

AUGUST 21, 2019

Popular influencer review sites are always a good source of referral traffic and many of them are open to signing up for your affiliate programs which can be a great source of qualified leads for your business and a powerful customer acquisition strategy. Help entering a new market. Example of an objective review. Is it what you expect?

Software Review 172

Software Review Technical Review Software Branding 172

Practical Advice on SaaS marketing

JUNE 3, 2013

For example: "We've built a solution for companies that need to coordinate long sales cycles that include multiple decision makers throughout a large enterprise" "We're ideal for small companies struggling to attract software developers" "Our solution eliminates the paperwork from tracking warranties and processing claims."

Sales Recruiting 124

Sales Recruiting Finance Software Development SaaS 124

Intercom, Inc.

FEBRUARY 28, 2019

While most marketers think about external acquisition channels, you seem to think about the ways you can build viral loops into the product or improve other aspects of it to drive faster adoption. As a company, acquisition shouldn’t be an afterthought; it should be actually built into your product. Then I restarted as a marketer.

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137

FastSpring

DECEMBER 21, 2020

My first job in tech was in 1998 as a software developer. How was the experience of going through an acquisition fully remote during a pandemic? Going through the acquisition during the pandemic was a challenge because, I guess, for all the obvious reasons. Describe a favorite memory during the acquisition.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

User Pilot

MARCH 29, 2023

acquisition channels), product data (e.g., Software developers will be interested in digital analytics that focus on the technical performance of the website, like bug reports or uptime. Utilizing digital analytics enables them to make data-driven product decisions , and identify user friction and pain points.

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

FastSpring

MARCH 9, 2022

Sphere Engine helps software companies create coding assessment solutions and enhanced software development environments. They studied the ratio between the lifetime value (LTV) of a customer and the customer acquisition cost (CAC). The automatically updating drop-down is a smooth way to show variable pricing.

SaaS Payments 148

SaaS Payments Pricing Payments Payment Methods 148

The SaaS Garage

DECEMBER 4, 2017

Sascha Konietzke, the CEO and co-founder of Contentful commented: “We’re living in the time of a Software Industrial Revolution, and Contentful is right in the middle of the action. Building a modern business means building software, and the way software is built changed dramatically. Stripe, Twilio) that integrate seamlessly.

Software Development 61

Software Development Benchmarks Finance Enterprise 61

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Marketing analytics focuses on customer acquisition, conversion , and retention. Why is tracking product analytics important?

Data 88

Data User Experience Churn Retention 88

OpenView Labs

MAY 20, 2021

Throughout all of my experience at early-stage growth companies, there’s been an overarching theme: From inception, it’s the people you attract, hire, train, promote, and “communify” who enable and accelerate your time to market and your customer acquisition and satisfaction.

Scale 84

Scale Underperforming Technical Team Headcount Software Review 84

User Pilot

JULY 27, 2023

High code churn is normal in the early days of the software development lifecycle, but this should reduce as your release date approaches. KPIs and success metrics to track Organic growth: This is the increase in revenue from existing accounts without relying on new customer acquisition.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Tom Tunguz

JANUARY 21, 2025

Fewer vendors mean fewer licenses and less overhead The office of the CFO is pressuring data leaders for ROI from billions invested over the last decade We will see enterprises standardizing on particular technologies, particularly the broadest ones, even if the individual point solutions are not the best in that layer Expect more mergers and acquisitions (..)

Data 100

Data AI Search Scale Software Engineering 100

FastSpring

JANUARY 8, 2019

Customer acquisition cost (CAC). A software development technique—a variant of the service-oriented architecture (SOA) architectural style that structures an application as a collection of loosely coupled services. Software Development Kit (SDK). Microservices. Multi-Channel Ecommerce. Social Media Marketing.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84

User Pilot

JANUARY 26, 2021

Acquisition (Aha! For subscription businesses (Think Slack or Dropbox), retaining customers is just as important, if not more, as acquisition. The more time that a customer spends in a stage the more likely they are to churn For example, a new customer could spend a month in the acquisition phase only using one feature.

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

BetterCloud

MAY 6, 2024

GitHub : A go-to platform for version control, collaboration, and code sharing among software development teams. Workday : A popular cloud-based Human Capital Management (HCM) platform, centralizing HR processes from payroll to talent acquisition.

Outsourced Development 52

Outsourced Development SaaS AWS Web Development 52

Buffer Resources

JUNE 13, 2024

In this case, focus on conversions and related KPIs, like: Cost per acquisition Customer lifetime value (CLV) Return on investment (ROI) Lead quality How you'll track these metrics depends on the platform where you share your content.

Strategy 130

Strategy Social Media Development Team Review Software Review 130

User Pilot

JULY 17, 2023

A product team structure is how a business organizes the product team to best support software development. It brings together experts from different disciplines and functions who work together to design, develop, launch, and support a product. Book the demo to see how it can support your product team structure.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

Sales Hacker

AUGUST 23, 2018

Their needs are simpler, they are easier to satisfy, and the cost of customer acquisition is lower. The other advantages of selling to SMBs is that over time businesses can gain experience in developing enterprise-grade software while beefing up their go-to-market strategy for SMBs. 7) Not Asking For the Sale.

B2B 72

B2B Development Team Review Underperforming Technical Team Sales 72

Outseta

JANUARY 20, 2020

They were clearly property management and software development, and as someone that was hired to accelerate Buildium’s growth I immediately saw countless opportunities to grow the company by moving into new markets. Having just finished business school, my brain was wired in MBA mode—what were our core competencies as a company?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

FEBRUARY 8, 2019

ABM focuses on existing customer success and expansion just as much as, if not more than, new customer acquisition. Stand-up meetings are common in the world of agile software development. Developers use them to tackle common roadblocks, ensure they’re on the same page and coordinate efforts in coding and engineering.

Scale 58

Scale Software Review Sales Hiring Leadership 58

How To Buy Saas

SEPTEMBER 24, 2024

Customer Acquisition Cost (CAC) CAC or Customer Acquisition Cost measures the average spend to acquire a customer and it is an important metric that helps you understand the value and efficiency of your customer acquisition efforts. Several other factors affect the SaaS valuation, and we will discuss some of them here.

SaaS 52

SaaS Business Compensation Customer Lifetime Value 52

Sales Hacker

JANUARY 13, 2021

Acquisition accelerator. When a smaller company is licensing OEM software of high value to a larger company, the smaller company can often become an acquisition target. The chances of such offers can be increased by structuring a deal that provides limits to the larger company that can be overcome through acquisition.

Payment Solutions 88

Payment Solutions Payments Software Review Enterprise 88

User Pilot

JUNE 30, 2024

User stories are written at the start of the agile software development process. Being a marketing manager, I want to see a dashboard of key metrics (website traffic, lead conversion rate, customer acquisition cost) so that I can quickly assess the effectiveness of our marketing campaigns.

Underperforming Technical Team 59

Underperforming Technical Team SaaS Development Interviewing 59

Outseta

APRIL 11, 2019

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? . ” Consider the alternative of hiring a Junior Software Developer at a salary of $80,000 per year.

CTO Hire 52

CTO Hire Sales Hiring B2B New CTO 52

Intercom, Inc.

JULY 18, 2019

At New Relic, developers are our customers, so we’re looking at how we can better provide the tools that they need, because developer acquisition in this particular case isn’t our primary goal. We want new developers, obviously. But developers are our customers, and we need to serve them. Developers.

Outsourced Development 110

Outsourced Development Development Innovation DevOps as a Service 110

ProfitWell

MARCH 12, 2020

ProfitWell also features customer segmentation and acquisition tracking, allowing you to monitor which demographics are interested in your products and what the lifetime value of each customer is, so you can focus on valuable customers in particular. Don’t know which subscription tools you need?

Subscription 59

Subscription Payment Features SaaS Payments Payments 59

User Pilot

AUGUST 19, 2024

Product Led Radio : This podcast focuses on product-led growth strategies, where the product itself drives customer acquisition , activation, and expansion. Jira – Best for issue tracking and agile development : Jira is widely used for tracking bugs, managing software development sprints, and facilitating agile workflows.

Leadership 52

Leadership Scale Interviewing Market Research 52

User Pilot

AUGUST 17, 2024

Product-Led Growth Webinars by OpenView : OpenView offers webinars focusing on the product-led growth model , where the product itself drives customer acquisition , conversion, and expansion. These are invaluable for product coordinators working in SaaS or any software-centric company.

Scale 52

Scale Leadership Interviewing Trends 52

Point Nine Land

OCTOBER 22, 2019

Jack had a background in software development and Rian was working as an IT manager at Gowling, Canada’s largest law firm. This wasn’t the only problem Clio was facing in terms of user acquisition. They were also finally able to perform experiments with customer acquisition. Now they needed money to start hiring people.

Technical Review 40

Technical Review Scale Sales Hiring Business 40