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Who is Marty Cagan: Background, Books, Product Management Tips, and More

User Pilot

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. In this role, he drove the development of products that took eBay’s global e-commerce platform to new levels of success. Marty Cagan is a popular name in the product management world. Who is Marty Cagan?

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. They also manage finances and supervise one or more engineering teams.

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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

What does Jeff mean when he says, “the developer first approach is a maturation of the supply chain of software?” How has Jeff seen his original thesis for “developer first” evolve and change with time? What does truly special customer experience look like in the developer first model? * Jeff Lawson: Sure.

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SaaStr Podcast #413 with SafeGraph CEO Auren Hoffman: “How to Build a Unicorn in 8 Simple Steps”

SaaStr

Let’s say you’re 22 years old and you don’t have a lot of money, well, you’re likely going to see very few opportunities to invest, and most of those opportunities are going to be bad. They advise us to surround yourself with people that have different strengths and different weaknesses.

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3 Unusual Drivers of Early-Stage Growth

OpenView Labs

Throughout all of my experience at early-stage growth companies, there’s been an overarching theme: From inception, it’s the people you attract, hire, train, promote, and “communify” who enable and accelerate your time to market and your customer acquisition and satisfaction. The question becomes: “Who do I want on my team—and why?”.

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The 10 best subscription business tools for SaaS | ProfitWell

ProfitWell

Almost half (49%) of American consumers switched companies in 2019 due to poor customer service. The tool allows you to automate repetitive tasks without needing to write your own custom code or use up software developer resources, keeping everything running smoothly for your business. Ask different teams about pain points.