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Generating growth: Insights from a former software company CRO | Episode 37

Payrix

Before joining Worldpay for Platforms, he was CRO at Chargebee, a subscription revenue management platform that manages billing subscriptions and payments for companies throughout the world. I mean, we have a PayFac customer right now, that’s transitioning their whole payments model. There’s your CAC to LTV.

Payments 147
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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

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How to Create a Customer Advocacy Strategy for SaaS Companies

User Pilot

Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Customer advisory boards are select groups of customers invited to give strategic input to the company’s leadership , for example, through regular meetings.

Scale 105
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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

was pretty simplified, mostly made up of annual or monthly subscriptions. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model. Mergers and acquisitions. Era 2, SaaS 2.0: Era 3, SaaS 3.0:

Scale 200
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Why we're abuzz that Brightback is joining Chargebee!

BrightBack

Factor in the huge uptick in global demand for online subscriptions services that arose through the pandemic, and we see that succeeding at retention has never been more important, and becomes a key differentiator for those who do it.

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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Does it have to be in person?

Scale 127
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

This might look like: Community events Campaigns and activations Newsletters Podcasts Thought leadership and other blog content Establish your brand as a valuable, trusted resource that aligns with your product, and encourages your community to follow along by subscribing directly to your content channels.