Acquisition Leadership Payment Features Sales Outsourcing 
Tom Tunguz
AUGUST 2, 2016
Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.
Unbounce
JUNE 16, 2020
I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). This generates recurring revenue. especially for SMB SaaS startups.
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