User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? Meanwhile, growth analytics is more concerned with overall user behavior , such as average revenue, conversion rates, retention rates, and more. The growth metrics you should be tracking.

Acquisition 98

Acquisition Retention Churn Metrics 98

Mucker Capital

JANUARY 9, 2024

In this Mucker Growth session, Julius Lai from ArtShare d iscusses customer retention, which is often overlooked but essential for startups facing growth challenges. Customer retention is often considered a complex puzzle, but it can become more manageable when one comprehends the wealth of customer data available.

Retention 52

Retention B2C Scale Acquisition 52

SaaStr

APRIL 19, 2024

He’s invested in startups as a VC since 2013 and has 10x his fund. EchoSign, which Adobe bought, had $12M in ARR, growing 100%, with 120% revenue retention and cash flow positive. Reverse Engineering Your Way to $100M Tip #3 As soon as you cross 5% of your revenue in an area, invest in it. The average customer today pays $11k.

Engineering 228

Engineering Business Model Pricing Scaling 228

User Pilot

JANUARY 9, 2023

Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. How can a personalized experience help drive retention? What personalized customer retention strategies are open to you? Who are they?

Customer Lifetime Value 97

Customer Lifetime Value Retention Marketing Scale 97

SaaStr

MARCH 14, 2024

What’s your most recent disclosed investment? Native integrations are key to customer acquisition and retention in the SaaS space, but not what makes your product special so we believe these integrations should and will be built utilizing tools, not writing custom code. Check that out here. Why did you do the deal?

Scale 186

Scale B2B Investment Acquisition 186

Totango

JUNE 15, 2022

All companies are going through the exercise of evaluating their investments, deciding what to cut and what to keep, what strategies to use, and simply, how to weather the storm. Customer retention is the lifeblood of recurring revenue enterprises, no matter what the external economic circumstances may be.

Customer Success 101

Customer Success Investment Acquisition Communication 101

User Pilot

AUGUST 6, 2023

A consistent omnichannel customer experience can improve satisfaction , build loyalty , drive acquisition, increase retention , boost LTV, and help you make data-driven decisions. User acquisition. Higher retention. Increases LTV. On the other hand, growth teams usually work throughout the journey.

Investment 89

Investment Banking Social Media Customer Lifetime Value 89

CustomerSuccessBox

MARCH 25, 2022

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? About customer retention cost. It is the cost spent on the retention of customers by the total active customers. Customer retention cost (CRC) = Annual cost on customer retention / No of active customers.

Retention 52

Retention Customer Lifetime Value Acquisition Churn 52

User Pilot

JULY 18, 2022

Are you satisfied with the customer loyalty and retention rates of your SaaS? Today we explore what customer loyalty and retention mean for SaaS, how retention differs from loyalty, and tactics to help you boost both. Customer retention is a company’s ability to keep its existing customers. What is customer loyalty?

Retention 94

Retention SaaS Customer Lifetime Value Education 94

Sixteen Ventures

AUGUST 14, 2022

The people in charge of your company – the Executives, Board, and Investors – want to improve a metric called NRR (Net Revenue Retention or NDR, Net Dollar Retention, if you prefer) for one very simple reason: it plays a direct role in the value of the company. It’s actually not even to make customers successful.

Customer Success 97

Customer Success Investment Sales Hiring Retention 97

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 104

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 104

Clouded Judgement

MARCH 22, 2024

Enterprise software businesses strive for 90-95% gross retention (generally the percent of revenue that sticks with you vs churns altogether), with net expansion in the 120%+ range (the aggregate change in expansion - contraction - churned revenue). Namely, retention!! For “fake” ARR, retention can vary wildly.

AI 183

AI Revenue Cloud Technical Advisors 183

SaaStr

MARCH 27, 2024

ACV Basically Flat at $11,365 This is likely a “macro” impact as well in part — as well as the fact that HubSpot continues to invest in its smaller starter customers. Gross Retention in “The High 80s” So while NRR is down to about 100%, customers aren’t leaving. GRR is more consistent.

Scale 231

Scale Cloud Pricing Scaling 231

Baremetrics

AUGUST 1, 2021

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. SaaS Customer Acquisition: Getting the basic right How to Build a Purpose-driven SaaS Customer Acquisition Strategy 1.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

ChurnZero

SEPTEMBER 16, 2022

When a financial slowdown approaches, the smartest businesses look for areas where their investment has the best leverage. Double down on customer retention during a downturn. “In In good times, a lot of investments that a company makes are really focused on new sales. Talent acquisition is way more interesting and way better.

Customer Success 98

Customer Success Investment Churn Retention 98

SaaStr

SEPTEMBER 29, 2022

Free user acquisition. Free user retention. Stage 2: Prove free user retention. Stage 3: Prove scalable quality user acquisition. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. As a result, your growth team gets limited to user acquisition.

Technical Review 232

Technical Review Technical Advisors Scale Compensation 232

Clouded Judgement

APRIL 11, 2024

net retention and CAC payback). In simpler terms — if you had 10 customers 1 year ago that were paying you $1M in aggregate annual recurring revenue, and today they are paying you $1.1M, your net revenue retention would be 110%. The graph below shows the median net retention going back to 2020.

Cloud 177

Cloud Software Azure AWS 177

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Totango

OCTOBER 2, 2020

Equipped with the knowledge provided by customer data, you can help your customer survive tough times by offering practical solutions that add value and ultimately contribute to customer retention during economic downturns — even ones caused by a pandemic. Every act of providing value is therefore an act of customer retention.

Retention 118

Retention Underperforming Technical Team Churn Customer Lifetime Value 118

Totango

JANUARY 26, 2021

What Is Churn Rate and How Does It Relate to Customer Retention? Churn and retention are flip sides of the same coin so that you can reduce one by raising the other. Retention rate represents how many of the same group of customers you kept over the same time frame. Prioritize Churn Prevention to Increase Retention and Revenue.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

Tom Tunguz

AUGUST 26, 2020

Net Dollar Retention. Examining SaaS ratios, we see Asana charts lesser net dollar retention than SmartSheet. The inverse of this number, normalized for months, is the implied cost-of-customer acquisition payback period. Asana invests 10% more of its revenue in S&M, which is consistent with its higher growth rate.

Payment Solutions 363

Payment Solutions Payments Outsourced Development Payment Services 363

Clouded Judgement

JANUARY 12, 2024

It’s better to come to that realization today than grinding for 2 more years only to realize it then when your cash balance has dried up and all of a sudden you have no leverage in an acquisition. An acquisition at $200m can be life changing for founders, or it can be worth nothing if they raised $250m at $1B valuation back in 2021.

Cloud 284

Cloud Venture Capital Acquisition Metrics 284

User Pilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Wrong acquisition channels. Wrong acquisition channels : Utilizing acquisition channels your target audience does not actively use or engage with results in wasted efforts and resources.

Scale 104

Scale Sales Funnel Onboarding Retention 104

SaaStr

OCTOBER 17, 2022

If you’re only investing in sales and marketing, you’re missing a huge revenue opportunity. Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. As soon as you have a repeatable methodology around customer acquisition.

Customer Success 214

Customer Success Sales Hiring Scale Leadership 214

Totango

JANUARY 22, 2024

In fact, 63% of CAB members said their top 2024 prediction was that businesses would put more strategic and bottom-line emphasis on expansion versus acquisition to drive revenue growth. Retention is the new acquisition. Most expect to see CS emerging as a growth engine. Additionally, our CAB members are buzzing about AI.

Customer Success 94

Customer Success Generative AI AI Scale 94

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 204

Venture Capital Scale Technical Review Software Review 204

CustomerSuccessBox

MARCH 25, 2021

No matter what era we live in, customer retention is something that will never fade away. They’ve moved down your marketing and sales funnel and have finally invested in your software. . It is the key to getting the pulse on the importance of customer retention. That is fundamentally how SaaS retention is different.

Retention 52

Retention SaaS Payments B2B Business 52

SaaStr

APRIL 1, 2022

Mistake #1: Being Risk-Averse to Investments Outside of Your Area of Expertise. Schuck felt that he could more easily see the results in immediate dollars when he invested in sales. However, when you withhold investment from specific teams, it might reveal a more serious problem with your trust in teams or your product.

Sales Hiring 218

Sales Hiring Acquisition Investment Leadership 218

SaaStr

JANUARY 22, 2021

A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion. The return on marketing investment is much faster. Delivering immersive product experiences is the key to retention and growth. Product-Led Growth: The Disruptive GTM Strategy.

Scale 260

Scale New CTO CTO Acquisition 260

SaaStr

NOVEMBER 4, 2021

2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn. In terms of Customer Acquisition Costs, “Rule of 40” Qualifiers spent 31% less to acquire a new customer. ” Year after year of lower sales and marketing costs and better customer retention really adds up.

SaaS 254

SaaS Technical Review Benchmarks Azure 254

Totango

FEBRUARY 23, 2024

Use a customer-centric approach for a successful collaboration Traditionally, the CMO focuses on customer acquisition, answering questions like who is coming into the funnel, which prospects close, and which cohorts convert better at different stages.

Scale 91

Scale Customer Lifetime Value Acquisition Customer Success 91

CustomerSuccessBox

APRIL 29, 2022

If not, start focusing on customer retention. Plan the best SaaS Retention strategies that ensure customers stay with you for long. Customer retention is critical to your company’s long-term success. 10 Best SaaS Retention strategies for your business! Invest in an efficient and successful customer Onboarding.

Retention 52

Retention Strategy Business SaaS 52

Point Nine Land

APRIL 24, 2019

As an industry, we invest millions acquiring and converting customers. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. When companies don’t start with a retention strategy at its core, the potential revenue loss is staggering. Ready to grow through retention? Try Brightback now.

Retention 76

Retention Strategy Sales Hiring Scale 76

Stax

FEBRUARY 21, 2024

By analyzing the SaaS Magic Number, SaaS companies can determine how well their revenue-driving investments (in sales, marketing, and customer retention) are translating into actual revenue growth. It helps businesses understand the effectiveness of their customer acquisition and retention strategies.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

SaaStr

JANUARY 31, 2023

Securing funding has become more challenging for SaaS companies over the past few years as VC firms have grown more cautious about their investments. Strategic Funds: An Introduction Greer began his VC career at OpenView VentureCapital, where he invested in brands like Loopio, Calendly, and Applitools. Sign up for free.

Investment 198

Investment Startup Branding Acquisition 198

Valuize Consulting

FEBRUARY 3, 2022

Net Dollar Retention is the most important valuation metric in the technology industry. Without a comprehensive view of the ongoing health of your customers and company, you may oversee potential threats and opportunities that can result in customer and revenue churn and poor net retention rates. NDR Is Your MVP.

Retention 52

Retention Metrics B2B Customer Success 52

SaaStr

NOVEMBER 14, 2023

That way, they know what growth to expect and what incremental uplift they’re getting from having sales involved so they can continue to make better investments. Driving Market Acquisition When designing a compensation plan, you have to decide what behaviors you want to drive. The first might be market acquisition.

Compensation 164

Compensation Sales Azure AWS 164