BrightBack

JUNE 5, 2019

Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently. The lack of commitment to a churn goal is why the subscription industry has such a problem with customer retention today. 23% of respondents did.

Churn 58

Churn Scale Systems Review Leadership 58

Chart Mogul

JANUARY 8, 2020

Here are five growth lessons we’ve picked up along the way — no salespeople required. #1: 1: Invest upfront in both paid and organic acquisition channels. In the business world, it’s a necessary characteristic in your approach to acquisition. Balance isn’t just a self-care buzzword. 4: Monitor user behavior metrics.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. In order for this model to work, both your product and your customer acquisition strategy need to be absolutely frictionless. SaaS Sales Strategy. SaaS Pricing. How to optimize your SaaS pricing page?

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 180

SMB Scale Startup Marketplace as a Service 180

Mucker Capital

OCTOBER 25, 2023

Meanwhile, paywalls have emerged requiring subscriptions for premium content. Partnership Announcements, New Product Launches, CEO Appointments, Acquisitions, and Revenue Disclosures: Especially for Series A funding, these captivate media attention. Ad revenue, driven by clicks, can determine a journalist's success.

Startup 52

Startup Scale Social Media Finance 52

Chart Mogul

AUGUST 10, 2018

SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. Xero makes a document management acquisition. Here’s the thing—the reason why content and inbound marketing works is that it is inherently helpful. Intercom launched custom chat bots !

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue.

Underperforming Technical Team 94

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 94

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We have more marketing performance/engagement data than we know what to do with. Today on the show, the competition heats up.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Intercom, Inc.

OCTOBER 31, 2018

Bots have the power to improve the customer experience at every stage of the lifecycle, from acquisition right through to retention. For interested visitors, they can immediately be routed to the right page to pay and sign-up for a subscription. No visitor is left without a personal touch. No visitor is left without a personal touch.

Scale 128

Scale Engagement Marketing Onboarding 128

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 90

Growth Marketing Marketing Growth Hacking SaaS 90

Chart Mogul

JANUARY 8, 2020

Here are five growth lessons we’ve picked up along the way — no salespeople required. #1: 1: Invest upfront in both paid and organic acquisition channels. In the business world, it’s a necessary characteristic in your approach to acquisition. Balance isn’t just a self-care buzzword. 4: Monitor user behavior metrics.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. On the future of mobile growth. S: Ah churn.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? 3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition. Come up with and expedite growth hacks to generate inbound and outbound leads. Integration skills.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. Your top subscription news. So if you’re around tomorrow at noon CST, hop on this AMA with the Ambassador crew to hear, and ask about, a couple key drivers, like: The value of integrating word-of-mouth into your overall marketing strategy. Here's where to sign up.

Onboarding 65

Onboarding Scale Social Media B2C 65

OpenView Labs

SEPTEMBER 9, 2019

Growth marketers may see intent data as the Rosetta Stone of new logo sales. Knowing which 3% of the potential market is active at any given time allows marketing and sales to focus resources on likely, active buyers. Corporate development might use data to identify potential suitors and receptive acquisition targets.

Enterprise 40

Enterprise Data Churn Engagement 40

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. He is known for his knowledge and expertise in SEO, SaaS demand, and paid customer acquisition. He helps SaaS companies and entrepreneurs scale with ABM and growth marketing.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SmartKarrot

JANUARY 12, 2022

Upgrading to a premium subscription becomes a no-brainer at this stage. In SaaS, product-led growth models have been becoming increasingly important. Cost efficiency is one of the most significant reasons for opting for a product-led growth strategy. There has been a significant increase in Customer Acquisition Cost (CAC).

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 88

Marketing Underperforming Technical Team Onboarding Metrics 88

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 77

B2B Marketing Sales Hiring Social Media 77

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 130

Growth Marketing Marketing Scale Payment Features 130

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Subscription 100

Intercom, Inc.

OCTOBER 29, 2019

From our initial effort in late 2017, some problems we set out to solve for each stakeholder were: Marketing: Understand who our customers are, so we can effectively reach them. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

User Pilot

NOVEMBER 29, 2023

TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Why is conversion rate optimization marketing important?

Customer Lifetime Value 76

Customer Lifetime Value Marketing Benchmarks Strategy 76

Intercom, Inc.

JUNE 28, 2018

Andrew Chen on fighting acquisition channel fatigue. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. The most authentic form of acquisition, by far, all day, every day, is word of mouth. You can do paid referrals or paid ads.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

Andrew Chen on fighting acquisition channel fatigue. The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. The most authentic form of acquisition, by far, all day, every day, is word of mouth. You can do paid referrals or paid ads.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? SaaS Marketing Tactic #4: Product-Led Growth.

B2B 119

B2B Marketing SaaS Social Media 119