Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company?

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SmartKarrot

FEBRUARY 16, 2022

She founded ‘Demand Maven,’ which has helped many early-stage start-ups pivot into their growth stage. She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. He is active on his own blog, like a lighthouse of SaaS marketing.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10