SaaStr

APRIL 1, 2025

Wiz: Territory Matters More Than Tech Stack Colin Yasukochi (Wiz CRO) demonstrated that even on the path to a $32B acquisition, territory design was more impactful than AI tools. The Bottom Line:AI isn’t yet revolutionizing sales the way it is transforming software development.

Scale 202

Scale Sales Hiring Underperforming Technical Team Headcount 202

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. Lower customer acquisition costs.

Underperforming Technical Team 282

Underperforming Technical Team Enterprise Scale Payments 282

Tom Tunguz

JANUARY 18, 2023

Constellation Software. Develop multiple products from Day One. A compound company must excel at new product development & launch. At Rippling, new products must leverage the 4 strengths of a compound company: Compound companies develop shared infrastructure across products to move faster & enable integration.

Startup 312

Startup Strategy Scale Cloud 312

TechEmpower SaaS

AUGUST 21, 2023

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. These are classic inflection points for a development team.

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

Sales Hacker

DECEMBER 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. Seamless customer journey Owning the entire customer lifecycle from acquisition to retention eliminated disconnects between pre- and post-sales teams. Lets get into it.

Scale 107

Scale Sales Hiring Acquisition Customer Success 107

The Angel VC

NOVEMBER 29, 2013

Secondly you should be obsessively focused on getting to product/market fit (Marc Andreessen’s words), and that means you should spend your time talking to customers and developing the product. This will help you in getting an understanding of your development speed, which later on will become more and more important.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Intercom, Inc.

JULY 18, 2019

So what’s the key to having happy developers? A joyful, transparent development experience. As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves.

Outsourced Development 110

Outsourced Development Development Innovation DevOps as a Service 110

Practical Advice on SaaS marketing

MARCH 26, 2010

The evolution of application software development Application software development is on a similar path. Though it lacked the docks, furnaces and railroad tracks of the River Rouge facility, the earlier generation of software applications were also build through a complete vertically-integrated process.

Cloud 100

Cloud Marketing Software Review Application Development 100

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Hacker

JUNE 12, 2024

The impact of AI on GitHub’s business and the future of software development. 18:20) Navigating the acquisition of Semmle and lessons learned in M&A. (25:58) Strategies for pricing new products and cross-selling within an existing customer base. Insights on hiring, retention, and the power of promoting from within.

Engineering 122

Engineering Sales Hiring Revenue AI 122

IT World

SEPTEMBER 16, 2022

The company was founded in 2012, and Adobe said that it has since developed a dedicated following among developers. Figma offers a rich range of collaboration options for joint software development, as well as the popular FigJam collaborative whiteboarding environment. To read this article in full, please click here

Acquisition 60

Acquisition Trends Software Development Development 60

Tom Tunguz

MAY 13, 2015

Before its acquisition, which was consummated at the highest historical multiple of any software company , Ariba was the largest independent procurement software business. It sold software to help businesses buy the things they need in order to operate, everything from pens to planes.

Outsourced Development 112

Outsourced Development Software Review Technical Review compliance 112

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Management 105

Management Underperforming Technical Team Innovation Consulting 105

Neil Patel

MAY 6, 2021

Basecamp is a project management software developed by 37Signals, and it provides an excellent example of a successful unique selling proposition. You guessed it–they developed a unique selling proposition. It’s impossible to stand for everything. Let’s look at a few more examples. Basecamp Unique Selling Proposition.

Business 145

Business Social Media Software Review Pricing 145

Intercom, Inc.

AUGUST 21, 2019

Popular influencer review sites are always a good source of referral traffic and many of them are open to signing up for your affiliate programs which can be a great source of qualified leads for your business and a powerful customer acquisition strategy. This is a good way to develop strong partnerships from the get go.

Software Review 172

Software Review Technical Review Software Branding 172

User Pilot

JANUARY 15, 2024

Key metrics to include in your dashboards include retention rates, user stickiness, monthly active users, conversion rates, customer acquisition costs, customer lifetime value, and monthly recurring revenue. Customer acquisition cost (CAC). Customer acquisition costs are usually benchmarked against lifetime values. Automation.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

Practical Advice on SaaS marketing

JUNE 3, 2013

For example: "We've built a solution for companies that need to coordinate long sales cycles that include multiple decision makers throughout a large enterprise" "We're ideal for small companies struggling to attract software developers" "Our solution eliminates the paperwork from tracking warranties and processing claims."

Sales Recruiting 124

Sales Recruiting Finance Software Development SaaS 124

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. In contrast, product-led companies aim to reduce the dependence on sales teams to drive customer acquisition and retention.

Enterprise 105

Enterprise Business Customer Lifetime Value Scale 105

OpenView Labs

MAY 20, 2021

Throughout all of my experience at early-stage growth companies, there’s been an overarching theme: From inception, it’s the people you attract, hire, train, promote, and “communify” who enable and accelerate your time to market and your customer acquisition and satisfaction. A thoughtful Purpose increases valuation. The power of differences.

Scale 98

Scale Underperforming Technical Team Headcount Software Review 98

Intercom, Inc.

FEBRUARY 28, 2019

While most marketers think about external acquisition channels, you seem to think about the ways you can build viral loops into the product or improve other aspects of it to drive faster adoption. As a company, acquisition shouldn’t be an afterthought; it should be actually built into your product.

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137

Tom Tunguz

JANUARY 21, 2025

Content: I use my MacBook Pro to run 70 billion parameter models, which are equivalent to GPT 3.5 at 450 billion parameters.

Data 100

Data AI Search Scale Software Engineering 100

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. KPIs and success metrics to track Engineering efficiency: This measures the effectiveness of the engineering team in delivering software projects or features.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

The SaaS Garage

DECEMBER 4, 2017

Sascha Konietzke, the CEO and co-founder of Contentful commented: “We’re living in the time of a Software Industrial Revolution, and Contentful is right in the middle of the action. Building a modern business means building software, and the way software is built changed dramatically. Stripe, Twilio) that integrate seamlessly.

Software Development 61

Software Development Benchmarks Finance Enterprise 61

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 88

Data User Experience Churn Retention 88

FastSpring

DECEMBER 21, 2020

My first job in tech was in 1998 as a software developer. How was the experience of going through an acquisition fully remote during a pandemic? Going through the acquisition during the pandemic was a challenge because, I guess, for all the obvious reasons. Describe a favorite memory during the acquisition.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

FastSpring

MARCH 9, 2022

Sphere Engine helps software companies create coding assessment solutions and enhanced software development environments. They studied the ratio between the lifetime value (LTV) of a customer and the customer acquisition cost (CAC). The automatically updating drop-down is a smooth way to show variable pricing.

SaaS Payments 148

SaaS Payments Pricing Payments Payment Methods 148

User Pilot

JULY 17, 2023

They lead a team that consists of developers and designers. In structure by segments , product teams group customers according to predefined attributes and each team is responsible for developing the product to satisfy their unique needs. In structure by metrics, different teams work to improve different KPIs. Product Team Roles.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

Outseta

JANUARY 20, 2020

They were clearly property management and software development, and as someone that was hired to accelerate Buildium’s growth I immediately saw countless opportunities to grow the company by moving into new markets. Sure, digital marketing spits off a wake of data and you’re likely going to be working with a bunch of software tools.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

MARCH 29, 2023

acquisition channels), product data (e.g., Software developers will be interested in digital analytics that focus on the technical performance of the website, like bug reports or uptime. Utilizing digital analytics enables them to make data-driven product decisions , and identify user friction and pain points.

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

FastSpring

JANUARY 8, 2019

Customer acquisition cost (CAC). A software development technique—a variant of the service-oriented architecture (SOA) architectural style that structures an application as a collection of loosely coupled services. Software Development Kit (SDK). Microservices. Multi-Channel Ecommerce. Social Media Marketing.

Payment Methods 82

Payment Methods Merchant Services Payment Services Outsourcing Services 82

User Pilot

JANUARY 26, 2021

Acquisition (Aha! For subscription businesses (Think Slack or Dropbox), retaining customers is just as important, if not more, as acquisition. The more time that a customer spends in a stage the more likely they are to churn For example, a new customer could spend a month in the acquisition phase only using one feature.

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

Sales Hacker

AUGUST 23, 2018

But only if you have the capacity or if your product is specially developed to solve their problems. Their needs are simpler, they are easier to satisfy, and the cost of customer acquisition is lower. They could be product managers or software developers who can answer technical questions. 7) Not Asking For the Sale.

B2B 74

B2B Development Team Review Underperforming Technical Team Sales 74

Buffer Resources

JUNE 13, 2024

Why isn’t it just about developing awe-inspiring content anymore? In this case, focus on conversions and related KPIs, like: Cost per acquisition Customer lifetime value (CLV) Return on investment (ROI) Lead quality How you'll track these metrics depends on the platform where you share your content.

Strategy 133

Strategy Social Media Development Team Review Software Review 133

BetterCloud

MAY 6, 2024

One key area of focus was the applications that IT leaders see as the most important in their current software landscape. Emerging from our survey in no particular order: Adobe Creative Cloud : A powerhouse suite offering design tools for graphic design, video editing, web development, and photography.

SaaS 52

SaaS Outsourced Development AWS Web Developers 52

Sales Hacker

JANUARY 13, 2021

The challenge is to develop a pricing model that blends the different value perceptions across all customers. Co-marketing initiatives between the partners are common, and the licensor may provide the licensee with Marketing Development Funds (MDF) to promote the combined solution. Customization.

Payment Solutions 88

Payment Solutions Payments Software Review Enterprise 88

OpenView Labs

FEBRUARY 8, 2019

ABM focuses on existing customer success and expansion just as much as, if not more than, new customer acquisition. Stand-up meetings are common in the world of agile software development. Developers use them to tackle common roadblocks, ensure they’re on the same page and coordinate efforts in coding and engineering.

Scale 58

Scale Software Review Sales Hiring Leadership 58

User Pilot

JUNE 30, 2024

Agile user stories focus on explaining the “who,” “what,” and “why” of a software requirement, making it easily understandable for both technical and non-technical product team members. User stories are written at the start of the agile software development process.

Underperforming Technical Team 59

Underperforming Technical Team SaaS Development Interviewing 59