CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales and Founders Fund
SaaStr
NOVEMBER 25, 2023
If you think about the customer acquisition funnel, you have the top, middle, and bottom. At Brex, they started incentivizing based on logo acquisition. Most folks default to an input metric like meetings or sales-qualified opportunities or some metric that’s a precursor to revenue. What about internally?
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