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CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales and Founders Fund

SaaStr

If you think about the customer acquisition funnel, you have the top, middle, and bottom. At Brex, they started incentivizing based on logo acquisition. Most folks default to an input metric like meetings or sales-qualified opportunities or some metric that’s a precursor to revenue. What about internally?

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How to Get Started with Product-Led Startup Metrics

OpenView Labs

Build a measurement mindset into your company culture and your product from the start. It takes lots of practice to create a product culture that intrinsically knows everything you build should be measured and every feature should be rolled out as a test. Related: The New SaaS Metric You Should Be Tracking.

Metrics 53
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Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow (Pod 628 + Video)

SaaStr

This structure drove the company to a $2.5 billion-dollar acquisition by Bill within five years. This involves highlighting the impact of each department’s duty as a monetary value, and not just as a metric they’ll be measured against, or a regular checklist they have to tick.

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

One of the most important loyalty metrics is the Net Promoter Score (NPS) , which uses a scale of 0 to 10 to measure a customer’s willingness to recommend a company, product, or service to a friend or colleague. Other important loyalty metrics include subscription renewal rate , churn rate, upsell rate, and customer lifetime value.

B2B 108
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Playbook to Achieving CEO-CRO Harmony with Algolia CEO Bernadette Nixon and CRO Michelle Adams (Pod 610 + Video)

SaaStr

Anybody can post the numbers—the right churns, contraction profiles, or ARRs—but they should also earn these metrics with integrity. Angolia recently acquired another company, and Angolia had to figure out how they would hit the numbers required to make a return on the acquisition. Align on a top-down and bottom-up approach.

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How to Decide When To Move Upmarket

Tom Tunguz

At some point in the life of most SaaS companies, the business will be faced with the question, when should we move up market? The strategic question might be catalyzed by increasing cost of customer acquisition in the core SMB segment. The second consideration involves metrics of the sales funnel.

SMB 160
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The ugly side of growth – how to scale your sales team sustainably

Intercom, Inc.

Given that the primary metric we measure growth in is revenue, it follows that sales feels growth more acutely than almost any other function. With 25-plus years of experience as a profit driver, Tara Bryant is a veteran at helping businesses iron out the kinks in their intricate revenue plans, from startups to Fortune 500 companies.

Scale 136