ProfitWell

SEPTEMBER 16, 2019

During our conversation, Hiten and I walk through how freemium acts as an acquisition strategy as opposed to a revenue driver, how product teams need to think about things differently, and why it’s important to understand customer psychology when building your own freemium product to make everything work together. Subscribe and Listen.

Acquisition 99

Acquisition Revenue Scale Retention 99

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. You only make money after your investors get their money back.

Software Review 228

Software Review Technical Review Acquisition Scale 228

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 105

Acquisition Startup Technical Review Scale 105

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Acquisition 74

Acquisition Benchmarks Customer Lifetime Value B2B 74

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? TL;DR Growth analytics looks at each pillar of growth and chooses the metrics that dictate product growth and revenue. The growth metrics you should be tracking.

Acquisition 93

Acquisition Retention Churn Metrics 93

Tom Tunguz

SEPTEMBER 23, 2018

At the time it was taken private by Vista, Marketo generated $241M in trailing revenue, growing at 35% annually. By the time of the sale, revenues had grown to $321M, growing at about 21% annually and profitable. trailing twelve months, the third highest multiple for large software acquisitions. Vista Equity paid $1.8B

Acquisition 117

Acquisition Trends Software Revenue 117

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. The beauty brand sends out segmented emails to remind customers to restock on items they’re likely running low on. Buyers like brands to treat them as individuals and respond to their pain points. Let’s look at them one-by-one.

Branding 130

Branding Marketing AI Search Social Media 130

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

ProfitWell

MAY 21, 2020

Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Let's dive into the details of customer acquisition and retention, and see if we can answer that question. What is customer acquisition?

Acquisition 98

Acquisition Retention Advertising Customer Lifetime Value 98

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. Push support to drive revenue. Could this trend be changing?

Revenue 223

Revenue Scale AI Search Customer Support 223

SaaStr

APRIL 19, 2024

EchoSign, which Adobe bought, had $12M in ARR, growing 100%, with 120% revenue retention and cash flow positive. Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. You Want One-Third of Your Revenue Outside the U.S.

Engineering 252

Engineering Business Model Pricing Scaling 252

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Baremetrics

SEPTEMBER 30, 2021

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue. You also might need to be watching your burn rate extra closely as the pre-revenue stage is by no means the pre-expense stage. What is a pre-revenue startup? What is a pre-revenue startup?

Payments 110

Payments Revenue Startup Development Team Review 110

User Pilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty.

Branding 74

Branding Social Media Acquisition Advertising 74

SaaStr

AUGUST 19, 2023

When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat. To learn more about Launch’s programs or the Canadian Startup Visa, visit [link] Content Allies helps B2B companies build revenue-generating podcasts.

Software 203

Software Business Social Media Government 203

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 Gonto’s team wanted more influencers so more people would know the brand.

Scale 231

Scale Sales Hiring Strategy Marketing 231

SaaStr

SEPTEMBER 22, 2022

At SaaStr Annual 2022, Mailchimp Co-Founder Ben Chestnut sat down with SaaStr Founder Jason Lemkin to answer questions about the two-decade journey to $1 billion in annual recurring revenue (ARR). Chestnut began by discussing the ins and outs of the acquisition by Intuit. The Brand, the Breaking Point, and the Bootstrapping.

SMB 194

SMB Entertainment Acquisition Branding 194

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 52

Acquisition Startup Technical Review Scale 52

SaaStr

DECEMBER 16, 2023

Don’t be blinded by brands. If you go long, don’t quit, and get to at least $20m ARR and are capital efficient, you’ll probably get a decent acquisition offer. Every month, the Net New Revenue dial goes back to $0. And it may burn up half your cash and a year of time. Everyone is. Yes, you’re right.

Part-Time VPE 224

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 224

CustomerSuccessBox

FEBRUARY 2, 2022

Driving Customer Success during acquisitions is the trickiest as even the slightest operational change can have a huge negative impact on both personnel and customers. Why is it crucial to consider Customer Success during acquisition? Mutual clients that are competitors might pose a considerable risk during an acquisition.

Acquisition 52

Acquisition Development Team Review Systems Review Customer Success 52

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Additionally, with a new automation product acquisition, multiple teams were able to use this integration to advance growth goals. But there is hope.

Enterprise 262

Enterprise Marketing Sales SaaS 262

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. He’s been through two IPOs and a one-and-a-half-billion dollar Microsoft acquisition. Look at your brand. powered by Sounder. What You’ll Learn.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

SaaStr

NOVEMBER 24, 2021

However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

Sales Hiring 195

Sales Hiring Scale Compensation Sales 195

SaaStr

MAY 16, 2021

SaaS companies thrive on partnerships to share leads, mutually champion brands and collaborate on customer success efforts. Partnerships have a tremendous potential to tilt your growth curve, and at Gorgias, this potential amounts to about their revenue. Types of partnerships include agencies, SaaS apps, CSMs, or brand evangelists. .

Scale 231

Scale Sales Hiring Sales Funnel Consulting 231

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Payrix could call on them as references, and get input on brand strategy and content like blogs, customer stories, podcasts, and whitepapers. billion, the biggest acquisition in Salesforce history. .

Payments 192

Payments Payment Methods Embedded Payments Scale 192

User Pilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience.

Retention 75

Retention Metrics Strategy Scale 75

OPEXEngine

JANUARY 27, 2021

How COVID-19 has affected Customer Acquisition Cost Calculations. This post focuses on Customer Acquisition Cost (CAC) calculations: what should be in it and what should NOT be in it, and how the pandemic may have changed your calculation. Items to Review for Customer Acquisition Cost Calculation.

Systems Review 52

Systems Review Acquisition SaaS Payments Payment Services 52

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. 23:09) Hiring and mentoring.

AI 89

AI Marketing Advertising Finance 89

ProfitWell

NOVEMBER 6, 2019

The subscription revenue model is hardly new. It’s simple: the subscription revenue model benefits both customers and companies. Meanwhile, companies offering subscriptions can scale with confidence, with predictable revenue and deeper relationships with their customer base. What is the subscription revenue model?

Payment Features 74

Payment Features Payments Subscription Revenue 74

SaaStr

DECEMBER 15, 2022

“SaaStr’s Revenue Confidential with Rippling VP Sales Matt Plank and Founders Fund Partner Sam Blond “ A deep dive on how Rippling has really scaled its sales engine. #3. 3. “Building a Brand with Data: 4 Overlooked Marketing Plays that Win the Long Game with Typeform’s CMO.

Scale 187

Scale Scaling Engineering Acquisition 187

User Pilot

FEBRUARY 28, 2024

There are various metrics to track the customer path, such as: Awareness stage metrics Acquisition stage metrics Activation stage metrics Adoption stage metrics Retention stage metrics Revenue stage metrics Referral stage metrics To create a successful customer path, follow the steps below: Conduct user path analysis to identify the happy path.

Customer Lifetime Value 91

Customer Lifetime Value SaaS Software Review Acquisition 91

SaaStr

JANUARY 3, 2021

What a next level acquisition! Salesforce is good at mega-acquisitions. They know how to take an established brand and grow it faster, and build or expand a new core offering around it. But Slack is past $1B in annual revenues with a dominant brand and very high net revenue retention (120%+).

VP of Engineering 150

VP of Engineering New CTO CTO Acquisition 150

SaaStr

JANUARY 6, 2021

Q: I run a bootstrapped software company and our biggest customer (60% of our revenue) has offered on several occasions to invest in the company. They may be worried you are an affiliate of the BigCo and not a practical acquisition target. A > 10% shareholder can in many cases, one way or another, block an acquisition.

Investment 280

Investment Software Review Acquisition Pricing 280

Tom Tunguz

FEBRUARY 25, 2013

Over sushi, a friend explained to me that this strategy might also extend to the way the company views acquisitions. Many acquirers will pursue attractive larger, revenue generating startups with an aim to keep running the business as is (without changing the economics of the business). What do you think?

Acquisition 100

Acquisition Pricing AWS Startup 100

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. How do we know this? Improve ROI.

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

User Pilot

FEBRUARY 26, 2024

Digital product metrics can be grouped into five broad categories: acquisition , activation , engagement , satisfaction , and revenue metrics. Are you aiming for user engagement, acquisition, or revenue growth? It helps you determine if the cost of acquiring a new customer is worth the average revenue they bring in.

Metrics 87

Metrics Customer Lifetime Value Scale SaaS 87

SaaStr

JUNE 17, 2023

billion cash acquisition deal in December 2021. Another noteworthy transaction was Adobe’s acquisition of Marketo for $4.75 By doing so, they’ve maintained steady revenue streams while also enhancing product offerings and customer service capabilities. One such deal that Jason points out was Salesloft’s $2.5

Venture Capital 220

Venture Capital Scale Technical Review Software Review 220