Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. But it’s really just one part of a comprehensive customer acquisition strategy. Don’t blame the website To fix a broken customer acquisition process usually means more than just fixing the website.

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AWS Social Media Acquisition Subscription 100

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. They also better understand how to measure the success of freemium and strategies to convert free users into paying customers (hint: product qualified leads are your friend).

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Pricing Payments SaaS Payments Payment Solutions 82

SmartKarrot

JUNE 30, 2022

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. During mergers and acquisitions, even the slightest operational change can significantly influence both the staff and the clients. Reasons that make customer success essential during mergers and acquisitions.

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Acquisition Customer Success Technical Review Underperforming Technical Team 10

OpenView Labs

FEBRUARY 2, 2021

Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. Is it right for your company?

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Product Marketing Trends Scale Marketing 58

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. Read on to find out more! How does the Rule of 40 work? The Rule of 40 essentially reflects the tradeoff between growth and profit. What if your business has a low growth rate?

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Benchmarks SaaS Sales Hiring Scale 52

SaaStr

SEPTEMBER 12, 2019

I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth? billion acquisition more so than GitHub.

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Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. And what are the different pricing strategies?

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SaaS Payments Metrics Payment Methods Scale 235

Sales Hacker

AUGUST 7, 2020

Head of Strategy, People & Change. Sales Manager, SMB New Business Acquisition. Director Sales Strategy. Partner, Account Based Strategy Practice Lead. Director of Sales Strategy. Director, Sales Development and Strategy. Amazon Web Services (AWS). Panama Relocation Tours. Shelley Lavery.

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Andreessen Horowitz

APRIL 30, 2024

By the way, that’s super important for acquisitions, but also super important for divestitures. Why did you choose that strategy? We had signed marquee and really distinctive deals with both AWS and Google in the last few years I was at the company. So, I think that was super important. We sold businesses too.

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Payment Solutions Payments Payment Services SaaS Payments 84

Sylvia Ng

FEBRUARY 17, 2016

3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Utilize growth frameworks to drive customer acquisition.

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Engineering Growth Hacking Scale Social Media 74

Andreessen Horowitz

SEPTEMBER 25, 2023

They’re like, “I want this generative AI, I want to talk about strategy at my company. From a strategy standpoint, let’s say you had a big dataset like a healthcare dataset, some kind of security dataset, or Nielsen’s dataset. Ali: This is why we did the acquisition of Mosaic.

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OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. For example, when coming to a cloud vendor, deciding to be vendor agnostic at the time of product design ensures you aren’t tied down to AWS, Microsoft Azure, or Google Cloud. The signature of such compressions is that they are short term.

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Scale Payment Methods Payment Services Systems Review 52

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

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SmartKarrot

JANUARY 18, 2021

Nevertheless, based on our experience in SaaS industry growth and studying the business strategies of many such companies, we have developed an understanding of growth mechanism that works. Reduce customer acquisition cost. The same principle applies to customer acquisition cost (CAC). So, let’s look into them.

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Customer Lifetime Value Scale SaaS Acquisition 10

SaaStr

MARCH 17, 2023

You’ll need a deep understanding of the obstacles faced by buyers and a well-planned content strategy to address them. Utilize the benefits of flexibility to increase acquisition, build trust with customers, and ultimately convert them to longer-term contracts. Delight users with easy setup and use and deliver fast ROI.

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Marketplace as a Service Software Review Technical Review Azure 203

Casey Accidental

DECEMBER 11, 2023

Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. From a customer acquisition perspective, the companies grew in very different ways too. Their retention strategies were also different. Both companies also evolved their retention strategies. What gives?

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Payments Scale Payment Solutions Technical Review 113

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers.

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Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

APRIL 24, 2020

327: John Mellor is Chief Strategy Officer @ Domo, the company that allows you to leverage BI at scale to empower your team with data. As for John, prior to Domo he served as vice president for strategy and business operations for Adobe’s Digital Experience business, driving more than $3 billion in annual revenue.

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User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. You can use it to refine your marketing , differentiation , and pricing strategies. Customer Acquisition Cost (CAC) is the average cost needed to acquire a customer. This depends on your goals.

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Underperforming Technical Team SaaS Onboarding Retention 93

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. AWS and other infrastructure providers have been using UBP for nearly a decade. The takeaway.

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Headcount SaaS Compensation Acquisition 73

Chart Mogul

DECEMBER 6, 2023

Pricing experimentation will soar Ingrid Bonde Åkerlind , Principal at Oxx “As software tooling consolidation pressures continue, and driving growth from new customer acquisition alone remains difficult, companies will continue to look to pricing and packaging to grow revenue in existing accounts.

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AI Search SaaS Generative AI ChatGPT 52

Sales Hacker

JUNE 1, 2020

This is part of a phenomenon called Product Led Growth (PLG) , an end-user growth model that relies on the product itself to be the primary driver of customer acquisition, conversion, and expansion. OpenView recently analyzed the publicly traded SaaS companies with a self-service, go-to-market strategy (including Zoom). doesn’t it?

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Sales Hiring Scale Headcount Sales 75

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

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Startup Scale CTO Hire Outsourced Development 52

Intercom, Inc.

JANUARY 24, 2019

It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. Just from a platform perspective, we can look at it: everybody knows from the AWS perspective how inexpensive it is to go to market.

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Scale Machine Learning Artificial Intelligence AI 151

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. It’s actually a great business strategy and competitive advantage. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner.

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Sales Hiring Scale Payments Cloud 156

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was given free reign to try just about any marketing strategy I wanted, so long as we kept our eye on this market.

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SaaS Payments Sales Hiring Payment Methods Payment Services 145

Tom Tunguz

NOVEMBER 4, 2014

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, but at least once per year. AWS, Twilio, Heroku, etc. To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches.

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Pricing Startup SaaS Payments Payment Methods 120

SaaStr

JUNE 1, 2021

One of the byproducts of this all-in-one strategy is the product tends to suck. I would love to say, “Oh, I wrote this software, and I put two servers on AWS, and put a credit card form up, and the money just kept flowing in.” It’s like, “We could work on acquisition costs,” which we did.

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Part-Time VPE Technical Cofounder CTO Hire New CTO 220

SaaStr

JULY 1, 2020

There’s customer acquisition, and then, there’s your existing customers. Then Jason, on your comment around SDRs needing to be more thoughtful and sophisticated in communication and strategy, definitely. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now.

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Merchant Services Scale Sales Recruiting Sales 177

OpenView Labs

DECEMBER 15, 2020

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . Tackle’s survey found that 70% of sellers are ready to invest more in marketplaces as a go-to-market strategy.

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Marketplace as a Service Cloud Scale B2B 52

OpenView Labs

MAY 5, 2021

The decision to open source or not is anything but a black-or-white decision—and as with most strategy decisions, it’s probably best to think about the various different tradeoffs and ways you can slice the question. That leads to a strong need to determine a product strategy that both rewards adoption, but drives conversion.

Business 52

Business SMB Scale DevOps as a Service 52

SaaStr

MAY 22, 2020

What innovative strategies has David seen work when it comes to bringing a virtual event to life? 336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times.

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Technical Advisors Engagement Startup Benchmarks 207

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’re excited to have Vishal Sunak, the CEO and founder of LinkSquares where he’s responsible for developing strategies aimed at assisting both corporate, legal, and finance teams with the review of their contracts. We went through an acquisition and we got bought. Welcome to the Sales Hacker podcast.

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Scale CTO Hire Scaling CTO Coach 107

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. A high figure is a signal you’re spending too much on customer acquisition, a low number the opposite. Conversely, if your CAC payback is six months but you churn most of your customers by month three, you’ll never recoup acquisition costs.

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Scale Development Team Review Software Review Benchmarks 40

SaaStr

JUNE 25, 2019

Now, I have some background with luck because in between some long stints with other companies, seven years at Eventbrite and 15 years at Ticketmaster before, I spent five years of my life playing poker for a living and learned an awful lot about luck and positive outcomes as well. First off, in 2013 we made our first acquisition.

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Engineering Part-Time VPE Sales Hiring Scale 134

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. There’s more on this anticipation strategy below. ). A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift.

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Scale Branding Underperforming Technical Team AWS 111

Sales Hacker

NOVEMBER 10, 2020

The acquisition process [21:55]. And really, when I actually lived in Austin in early 2019, and everybody was talking about the TrendKite acquisition and about the impact that you all made even before you and I met. The acquisition process [21:55]. But really interestingly, Cision had made a bunch of acquisitions prior to this.

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VP of Engineering Scale Development Team Review Technical Review 74