SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. billion acquisition more so than GitHub. Now I’m investing in that.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaStr

MARCH 17, 2023

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.

Marketplace as a Service 197

Marketplace as a Service Software Review Technical Review Azure 197

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. It’s about turning companies into communities.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 230

SaaS Payments Metrics Payment Methods Scale 230

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Creating a marketplace does just that. For example, when coming to a cloud vendor, deciding to be vendor agnostic at the time of product design ensures you aren’t tied down to AWS, Microsoft Azure, or Google Cloud. Not always.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130