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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. The SaaStr Fund Thesis: Mobile Subscriptions Will Explode.

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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

Investing for growth has been pretty flat year over year for SMBs, which means there is money there, but they’re holding onto it. Then, in 2017, with around $50M in revenue, BILL added payment capabilities. ’ Bill is approaching half a million customers, so has a good pulse on small businesses. That was probably 2012.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

.” The Numbers Behind the Discipline: 2008 : $4M Series A from Emergence Capital (300x return, reportedly returned entire fund 7x over) 2012 : $18.8M net income, 111.5% revenue growth year-over-year 2013 IPO : $129.5M We have the capital we have – make a profitable business in the capital we have. Okay, well, don’t kid yourself.”

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The Early Days: 5 Things Vanta Got Right, And 5 It Got Wrong, Getting to First $10m ARR

SaaStr

5 Things Vanta Got Right and 5 They Got Wrong getting to the first $10m ARR When Christina Cacioppo co-founded Vanta in 2017, security compliance was an afterthought for most startups. They invested heavily in podcast marketing with attribution pixels showing significant ROI. Fast forward to 2025, and Vanta is valued at $2.45

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

Why It Matters : This is forcing LPs to completely rethink their investment strategies and cash flow planning. Defense Tech Has Quietly Become a Major VC Category The Surprise : Defense tech VC investment jumped 2x in 2023 and stayed at that level in 2024 , with 15 active unicorns now valued at $50B collectively.

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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

Jonathan Vassel, CRO at Toast helped scale the company from $20M ARR in 2017 to $1.7B+ ARR in Q1 2025 and a stunning $25B market cap. A look back here at the top 10 learnings from his deep dive with Sam Blond on SaaStr CRO Confidential Most SaaS companies sell horizontally to desk workers across multiple industries.

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