Tom Tunguz

AUGUST 6, 2015

Withthe two venture backed IPOs though August 1, 2015, the trend shows no signs of abatement. First, the acquisition channels startups use to acquire customers address many more potential customers and enable far more cost effective marketing than twenty years ago. In 1998, the median IPO-bound startup reported $11.8M

Startup 100

Startup Acquisition Trends Enterprise 100

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

ProfitWell

APRIL 20, 2020

A Verizon Wireless acquisition. Talks of the acquisition began last year, and BlueJeans’ history is nothing to scoff at. The profitable company has, in the past, raised $175 million in venture capital from firms including Accel Partners and Battery Ventures and was valued at $700 million back in 2015. BlueJeans x Verizon.

Wireless 52

Wireless Software Review Venture Capital Technical Review 52

Tom Tunguz

MAY 30, 2015

The chart above compares the gross margins on professional services across the 13 publicly traded SaaS with the largest average revenue per customer, which ranges from $50-$800K for the 2015 fiscal year where available, and otherwise the last disclosed year before acquisition. So it’s not quite apples to apples.

Startup 101

Startup SaaS Pricing Acquisition 101

OPEXEngine

JUNE 25, 2020

We compared benchmarks for smaller and larger private SaaS companies coming into 2020, against the same metrics five years ago in our 2015 benchmarking and focused the comparison on cash flow. Median net cash from operations had been reduced 5X times since 2015 for smaller SaaS companies.

Benchmarks 52

Benchmarks SaaS Airlines Travel 52

Hitenism

JANUARY 16, 2017

Optimizely CEO Dan Siroker wrote in this Quora post : “This was a journey we committed to back in August 2015 to put us on a path to sustained growth and profitability without additional venture capital. We often associate SaaS with the standard 30-day trial feeding into a recurring subscription. Innovate on the Business Model.

Scale 147

Scale Venture Capital SaaS Headcount 147

SaaStock

MARCH 20, 2019

Founded: 2015. ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. Founded: 2015. ProfitWell.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. Recurring payments. Recurring payments take the form of monthly recurring revenue, otherwise known as MRR. What is the SaaS business model.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

ProfitWell

MARCH 12, 2020

And Rent the Runway adds a new membership option to amp up its presence in the subscription clothing space. Listen wherever you get podcasts: Your top subscription news. We’ve had our eyes on Rent the Runway on the show before , as one of the more popular clothing subscriptions out there. So what does the data actually say?

SaaS Payments 52

SaaS Payments Payment Services Payments Venture Capital 52

Navint

JULY 30, 2019

Annual recurring revenue (ARR) is an essential subscription metric that shows how much recurring revenue you can expect, based on your yearly subscriptions. Strengthening ARR growth, therefore, is an objective of every recurring revenue business.

Scale 63

Scale Customer Lifetime Value Subscription Payment Features 63

The Angel VC

NOVEMBER 29, 2013

In order to succeed you need happy customers who do free marketing for you, otherwise customer acquisition will always be an uphill battle. Therefore you’ll have to focus on the relationship between your CLTV and your CACs (customer acquisition costs), your CLTV/CAC ratio, which measures the ROI on your sales and marketing investments.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Intercom, Inc.

JULY 1, 2019

The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? It’s not just SaaS; subscriptions are taking over. And that’s not even the only one from Japan; there’s actually at least 18 different Japan subscription boxes. ” And that’s probably the biggest shift.

Retention 223

Retention Onboarding Subscription Payment Features 223

How SaaS Works

OCTOBER 15, 2019

These are the real-world lessons learned from founding a SaaS company from ground zero to growing it all the way to acquisition as well as case studies from other SaaS companies who have both succeeded and failed. In September, 2015, I received an email from Nicole Lou, a writer for Popular Science magazine requesting an interview.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Natalia Luneva

DECEMBER 17, 2020

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over twenty thousand companies. Patrick on LinkedIn.

Pricing 80

Pricing Strategy SaaS Software Review 80

ProfitWell

JANUARY 6, 2020

Companies that have been successful in finding it are able to be more efficient with their growth resources and acquisition dollars. His startup, founded in 2015, strives to be the fastest email experience in the world. Vohra set up shop for Superhuman in 2015. Average subscription length. Churn rates. Churn rate.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Navint

AUGUST 26, 2019

In 2015, Apttus and Steelbrick were the two major Configure, Price, Quote (CPQ) vendors built on the Force.com platform. The acquisition sent shockwaves through the Salesforce ecosystem and vendor community. Prior to the acquisition, Apttus had been positioning for an IPO. Tale of Two CPQ Providers: A Brief History.

Azure 40

Azure Outsourced Development Scale Finance 40

OpenView Labs

JANUARY 29, 2020

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium: It’s About Acquisition, Not Revenue. Freemium benchmarks.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

ProfitWell

NOVEMBER 1, 2019

Keeping your customers as long as possible is the key to running a sustainable subscription business. David Cancel, founder and CEO of Drift, shared a simple solution in his talk at SaaSFest 2015 : design your internal metrics for every department to incentivize customer retention. Twice as valuable , to be precise.

Retention 56

Retention Strategy Underperforming Technical Team SaaS 56

User Pilot

MAY 19, 2021

Does your product help employees save time while invoicing? One of his ventures back in 2015 was a business conference called Hustle Con directed towards other entrepreneurs and explaining best practices. Product led-growth is a marketing strategy that involves using your product as the main driver of lead & profit acquisition.

B2B 119

B2B Marketing SaaS Social Media 119

Upscope

JANUARY 10, 2019

Total Revenue 2015: $8,000,000 MRR: $790,162 MRR is monthly recurring revenue. This churn metric is simplified by ignoring the additional subscriptions you may have added in that month. Team size: 82 Revenue per employee: $115,633 CAC: $50 CAC is Customer Acquisition Cost. How do you calculate CAC?

Metrics 40

Metrics SaaS Underperforming Technical Team Churn 40

ProfitWell

JULY 15, 2019

Bundled service providers like AOL have phased out and cloud-based subscription services are enjoying their time in the sun. We’ve got words like subscription, ad supported, license, and ASP, that are well understood. source ] These changes were unpopular with users, and a new pro plan was reinstated in 2015. Flickr in 2013.

Pricing 41

Pricing Business Model Cloud Venture Capital 41

SaaStr

NOVEMBER 28, 2019

Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription.

Sales Hiring 174

Sales Hiring Scale Sales Recruiting Government 174

SmartKarrot

JANUARY 28, 2022

Cato Networks provides a global private backbone, security as a service, edge SD-WAN, cloud data center integration, mobile access optimization, and cloud application acceleration. Founded in: 2015. Claroty offers security and network optimization solutions for OT networks. Founded in: 2015. Founded in: 2015.

SaaS Payments 10

SaaS Payments Payment Solutions Payment Methods Payment Services 10

SmartKarrot

JANUARY 18, 2022

Found in 2015 by Vijay Yalamanchili, Keka, Keka is an HR and payroll management software designed for modern organizations. Talview offers various services including talent acquisition, online assessments, asynchronous and live video interviews, talent management, remote proctoring, behavioral insights, recruitment marketing, and more.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

All that Saas

MAY 1, 2021

Management: manages all the brand’s ambassadors, approves samples, tracks payment, and feedbacks. Supports up to 50,000 verified creators, secure payment, reports, email support, and more. Launched in 2015, iFluenz is among one of the best influencer advertising platforms. iFluenz provides a free subscription.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. In-app subscription forms can help you build targeted email, push-notification and SMS strategies highlighting your promotional offers.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

Intercom, Inc.

FEBRUARY 1, 2018

That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. Rachel: In 2014 and 2015, Slack had this incredibly growth, but it was growth off a small base, based off very early adopters.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

SmartKarrot

JUNE 12, 2020

At the 2015 conference, Jason Lemkin famously said that “Customer Success is where 90% of the revenue is.” As you probably know, the average customer acquisition cost is five times that of the cost for retaining existing customers. ” This bold statement really does hold validity to it. the initial sales are received.

Customer Success 10

Customer Success Sales Metrics Subscription 10

Sales Hacker

SEPTEMBER 15, 2020

So, I was fortunate to see how acquisitions work, especially in the digital media space. My expectation after coming out of a few acquisitions in CSTV and CBS is, “Oh, wow, we’ll start a company and in two years have this amazing success.” From 2010 to 2015, we didn’t have traditional funding.

Leadership 63

Leadership Payments Scale Payment Methods 63

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Grew up in Michigan, in 2015 Amazon moved me to the Bay Area working in supply chain. Cassie is a graduate of Duke University and holds an MBA from the Tuck School of Business at Dartmouth.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130