Practical Advice on SaaS marketing

APRIL 5, 2013

And it can be designed and executed to fit within software-as-a-service (SaaS) companies' business model. It can help companies earn credibility and move prospects along a path toward purchasing a solution.

Marketing 100

Marketing Acquisition Technology Business Model 100

FastSpring

SEPTEMBER 2, 2020

“It doesn’t take a genius to understand that business model failure comes when CAC (the cost to acquire customers) exceeds LTV (the ability to monetize those customers.)” By the time Q2 of 2012 hit, it had dropped by 2%. ” Here’s what their formula looked like: Notice any big changes?

Scale 146

Scale Payment Methods Payments SaaS Payments 146

Practical Advice on SaaS marketing

JUNE 1, 2012

Software Equity Group reports that in the first quarter of 2012, 64 SaaS companies were acquired. It's one of the more attractive features of the SaaS business model. Another week, another software-as-a-service (SaaS) acquisition. To be more accurate, it's really "another week, another four SaaS acquisitions."

Acquisition 100

Acquisition SaaS Finance Customer Support 100

ChurnZero

AUGUST 25, 2020

Godard Abel, G2 Godard ( @godardabel )is CEO of G2 , a business software review website he co-founded in 2012. He works with a team of nearly 700 people who together have created the customer success category that’s taking over the SaaS business model worldwide.

Scale 69

Scale Technical Review Venture Capital Software Review 69

Frontegg

MAY 27, 2021

This philosophy applies to both low and high touch business models, where the vendor has to eliminate all potential usability problems that may arise. Founded: 2012 Known customers: Amazon, Louis Vuitton, Global Citizen, Hilton Worldwide Price starts at: $35/month. #9 Before getting started with PLG, you need to make sure that.

Payment Solutions 98

Payment Solutions SaaS Payments Payments Scale 98

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

ProfitWell

MARCH 24, 2020

We've seen the subscription business model rise immensely in popularity in recent years. The industry grew 350% between 2012 and 2019, and subscription businesses amped up revenues about five times faster than S&P 500 company revenues during that time.

Subscription 56

Subscription Payment Features Growth Hacking Business Model 56

Tom Tunguz

SEPTEMBER 21, 2014

At the end of 2012, six months before the company would trade publicly, the business counted $39.3M of cash on its balance sheet, meaning the business either hadn’t spent very much of the capital it raised or had spent it early and then replenished its cash balance with profits over time.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

ProfitWell

SEPTEMBER 16, 2019

With more startups looking into this model every day, we think it’s important to discuss the inherent tradeoffs of using freemium for your business. While both Hiten and I are big proponents of freemium, it’s definitely not the easiest business model to work with if you don’t understand how to make it work.

Acquisition 99

Acquisition Revenue Scale Retention 99

Navint

SEPTEMBER 27, 2018

The keys to the subscription business model are agility and iteration, which seems counter-intuitive to businesses that have historically focused on reproduction and scale. So, the ability to have iteration and agility, again, is key to making their subscription business successful. retail sales from 2012 to 2018.

Subscription 40

Subscription Payment Features Marketplace as a Service Scale 40

Intercom, Inc.

JANUARY 25, 2023

I started my own company back in 2012. Liam: Off the back of that, what advice would you give on aligning the business model with customer expectations? I fell in love with what the computer can do. When I did Computer Science and my MBA, I realized I actually wanted to build software solutions.

Sales Hiring 118

Sales Hiring Scale B2B Acquisition 118

Chargify

MARCH 28, 2018

From 2007 to 2012, combo meal sales at fast food restaurants declined by 12% , according to a NPD Group study. In 2012, Zendesk shifted to a per-agent pricing model over the previous tiered inclusions plus overage add-ons. In 2007, combo meal sales began to drop.

Pricing 47

Pricing Innovation Scale SaaS 47

OpenView Labs

DECEMBER 2, 2020

The Blockbuster/Netflix situation is one of the most frequently cited examples: A newcomer arrives on the scene with a better business model than the incumbent, and the incumbent doesn’t mimic the new model for fear of damaging their existing business. This kind of scenario happens all the time.

Marketing 54

Marketing AWS Scale Development 54

Chargify

MARCH 6, 2018

Founded in 2012, the seeds for EdPlace were planted many years before that. EdPlace, 2012 ( Source ). To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. they’re more often referred to as “tutor businesses”).

B2C 40

B2C Merchant Services B2B Payment Services 40

ProfitWell

JUNE 3, 2020

Facebook acquired Instagram in 2012. They perform better than display ads but aren’t suited to all business models. Your best bet is to run an ad campaign for both types of ads, measure their performance, and figure out what works best for your business. Together these two social media platforms have around 3.5

Subscription 64

Subscription Payment Features Social Media Business 64

Chart Mogul

OCTOBER 9, 2020

While 2012 saw notable SaaS experts questioning the Freemium model , fast forward to 2020 and buyers now expect to have access to a free, ungated version of a product, or at the very least, access to a free trial.

Scale 83

Scale Churn Metrics Retention 83

Brian Balfour

AUGUST 3, 2017

Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). There are thousands of customers in the enterprise space times their ACV's equal a greater than $100M revenue business (Model Market Fit). Mailchimp Their market are small businesses.

Scale 57

Scale Marketing Growth Hacking Business Model 57

How SaaS Works

OCTOBER 7, 2019

Introduction The software-as-a-service business model appeals to companies of all sizes from tiny startups to massive Fortune 500 companies. Back in 2012 when I founded Initial State, there were not many people writing about SaaS, and a widely accepted “playbook” for building and scaling different types of SaaS companies did not exist.

SaaS Payments 40

SaaS Payments Scale Payment Solutions SaaS 40

ProfitWell

OCTOBER 1, 2019

Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 And Zuora's found the subscription usage ticking up more than 300% between 2012 and 2018. million to boost subscription revenue with machine learning. Translation, please?

Technical Review 40

Technical Review Sales Recruiting Airlines Subscription 40

SaaStr

JANUARY 10, 2020

And in the course of doing that, I think I really discovered and fell in love with SaaS as a business model and it really doubled down on my interest in data analytics. We didn’t take our first dollar of outside capital until 2012 for that business. The business ran for four years completely bootstrapped.

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

User Pilot

MAY 19, 2021

This SaaS marketing strategy works best with a freemium business model or free/paid trials because nearly 75% of buyers say they’d rather buy through an app/website than a salesperson. The company has built 9 businesses since 2012, ventures that range from music law contracts to artificial intelligence chatbots.

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

FEBRUARY 26, 2019

Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. Ryan Smith: So the first media interview or press release we did, we said, “Hey, we’re raising a series A round, and Julie Bort from Business Insider got on the phone and was like, “How old are you? Jason Lemkin: Oh, I see.

Acquisition 132

Acquisition Sales Recruiting Scale Sales Hiring 132

Chart Mogul

OCTOBER 9, 2020

While 2012 saw notable SaaS experts questioning the Freemium model , fast forward to 2020 and buyers now expect to have access to a free, ungated version of a product, or at the very least, access to a free trial.

Scale 52

Scale Churn Metrics Retention 52

SaaStr

JULY 10, 2021

Dan Adika : We started in 2012, 400 people, different offices around the world. Getting them to have the right DNA and fit the culture of a company that had been around for three or four years was really important too. Nikos : Dan, 400 people in 5 years, in a relatively flat organization. How do you do that? We don’t have a CFO yet.

Sales Hiring 256

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 256

Chargify

AUGUST 6, 2019

In 2012, they launched an inbound marketing conference that was fittingly named Inbound. The founder acknowledged that Lyons was entitled to his own opinion, addressed some of his critique of the company culture and of the business model and even agreed with some of the points he raised. Image source). Image source).

Subscription 40

Subscription Payment Features Revenue Software Review 40

SaaStr

MAY 9, 2019

Number three is not understanding their business model. Twitch started as an online reality TV show, and if you look at the story, it started in 2006, and by 2012 it was worth $24. ” That’s the easiest way to get your employees to leave. If you take the case of Justin.tv and Twitch, Twitch sold for a billion dollars.

Sales Hiring 170

Sales Hiring Scale Payment Solutions Banking 170

Backlinkfy

SEPTEMBER 16, 2019

Remember optimizing your website takes some time, but not to worry - this Search engine optimization list of helpers can change the game for your online business in less time than you’ll think; Following Search engine guidelines, especially Google Search engine. Con: Might not be able to serve small businesses with low budget.

Outsourcing Services 40

Outsourcing Services Consulting Sales Hiring Outsourced Development 40

OpenView Labs

OCTOBER 17, 2019

Capital-intensive businesses, on the other hand, tend to have heavy sales models and major capital requirements around things like labor and equipment. Keeping this context in mind, we did a small seed round in 2012 and otherwise made business development decisions that would help us stay squarely in the capital-efficient category.

Sales Recruiting 45

Sales Recruiting Sales Hiring Scale Technical Advisors 45

SaaStr

MARCH 26, 2019

Speaker video: Stripe is really a set of developer tools for building and operating an online business. We work with hundreds of thousands of companies around the world on accepting payments, expanding globally, and increasingly on innovating their business models for the internet and for mobile.

Scale 157

Scale Payment Services Payment Methods Scaling 157

Brian Balfour

JANUARY 12, 2017

But in 2012 Facebook changed the rules of the game and in an instant completely shut off Zynga’s only growth channel overnight. Zynga’s entire business model tanked as a result. As channels come and go we need to adapt with them. Zynga experienced stratospheric growth riding on back of the Facebook platform.

Innovation 56

Innovation Acquisition Onboarding Healthcare 56

SaaStr

JULY 8, 2020

When Aileen founded Cowboy Ventures in 2012… Aileen Lee: 12, yep. Jason Lemkin: 2012. If you didn’t analyze its business model, you would think that intuitively. Jason Lemkin: Well, we admire, but also she’s very early in the micro VC trend. Did we know bill.com would benefit as much as Zoom?

Investment 164

Investment Technical Review Part-Time VPE Development Team Review 164

SaaStr

MARCH 18, 2019

This photo’s from 2012, and I joined, as I said, in 2014. Today, our users are fraud teams, support teams, finance teams, even the commerce teams at SaaS companies who are using our billing product for recurring business models. Claire Johnson: All right. Stripe started nearly a decade ago.

Scale 119

Scale Payment Services Payment Methods Sales Hiring 119

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

This company has pioneered in-app video marketing since 2012, so has plenty of experience to offer. Depending on the business model and size of the app, some marketers will focus solely on ensuring their app functions as a profit-generating machine.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

SaaStr

AUGUST 22, 2020

Aaron Levie: I think what’s happening is, is companies are realizing that the really big sort of flip the business model on its head project and we’re going to go and do a distributed ledger technology and all this, that’s going to have to get punted because we’re in core survival mode right now.

Sales Recruiting 148

Sales Recruiting Cloud CTO Hire Scale 148

Neil Patel

JANUARY 24, 2023

The percentage of traffic from direct versus other sources will depend on your marketing campaigns and business model. And with more brands and businesses congregating on Facebook, the user experience has been increasingly controlled by the Facebook algorithm. In 2012, the average organic reach of a page was 16 percent.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Sales Hacker

NOVEMBER 30, 2021

” We abruptly quit our jobs — probably a little too soon because we actually didn’t have a business model. ” That was in June 2012. And it only took one year working in the corporate world for it to suck the life out of us.” We were like, “How do we get experiences into the hands of people?”

Scale 92

Scale Sales Recruiting Entrepreneurship Sales Hiring 92

SaaStr

AUGUST 15, 2020

Jason Lemkin: And when I look back, maybe the fourth SaaStr post I wrote in 2012, I was walking, bumming around downtown Palo Alto and the last boarded up retail reopened. They own the business model and they were going… whether they were literally going around IT, they were making their own decision.

Payment Methods 196

Payment Methods Merchant Services Scale Payments 196