Remove the-sellers-journey
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5 Steps to Build Your First GTM Playbook with Stage 2 Capital

SaaStr

This is even more important today because there’s more information out there that the buyer has access to before ever having a conversation with the seller. Buyers want to do their own investigating first — looking at materials and determining when they want to engage with the seller. Let’s start at the beginning — with the customer.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. Previously in SaaS, it was widely seen that anything > 1 was healthy if you were venture-backed, and anything > 1.5 is was seen as perhaps too capital-efficient. If you were well-funded, 0.7 Why has this decline happened?

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Bridging Buyer-Seller Gaps like It’s 2020

SaaStr

It turns out, that what separates these elite revenue organizations from everybody else is an entirely new framework for uniting seller efforts with buyer needs. . people at a seller’s company touch a deal, which is almost 2 people more than the buyer’s side. Here’s a quick summary of what those findings were: Now for the good news.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. From a GTM execution standpoint, they weren’t focused.

Scale 241
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GTM 82: Use These Sales Negotiation Tactics to Win with Richard Harris

Sales Hacker

Highlights: (5:13) Unveiling Richard’s book: The Seller’s Journey. (10:51) Highlights: (5:13) Unveiling Richard’s book: The Seller’s Journey. (10:51) His client list includes Zoom, Salesforce, Gainsight and 80+ SaaS start-ups. Perspective on the future of AI in the sales industry.

Sales 92
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CRO Confidential: Why Your Startup Needs A Rev Ops Leader With Cherishma Shah, Senior VP Of GTM Strategy, Operations, and Enablement at Guild Education (Pod 648 + Video)

SaaStr

Rev ops go across the entire sales cycle, starting at sales and moving through customer success, implementation, and every other step along the customer journey. The Right Time To Hire A Dedicated Rev Ops Person What you typically see at a company is someone saying, “hey, I have more than two sellers.” Enablement.

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Session Registration Open for SaaStr Build 2022: Sign Up to Hear HubSpot’s GM, Amplitude’s CEO, AWS’ Head of Customer Success and CircleCI’s CEO

SaaStr

From seed funding to going public, Spenser Skates, CEO, and co-founder of Amplitude will discuss his journey building Amplitude’s Digital Optimization System from the ground up and empowering organizations of all sizes — from startups to Fortune 100 companies — to build better products. The Builders AND Sellers Playbook. CEO Segment.

AWS 232