SaaStr

JANUARY 16, 2021

Inc.: – Head Digital Marketing. Here’s who we are hiring NOW: * Head of Digital Marketing. This role is idea for an experience digital marketer / growth hacker that wants to work at scale. But — you have to be very tech savvy. Job #1 is managing our tech stack here. Who we are hiring Team SaaStr.

Technical Review 203

Technical Review Social Media Software Review Cloud 203

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Outsourcing Services 112

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 112

Buffer Resources

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? So how did I scale my PR agency to a coveted seven-figure powerhouse?

Scale 78

Scale Scaling Strategy Social Media 78

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” They needed to move quickly.

Sales Hiring 238

Sales Hiring Scale Technical Review Leadership 238

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. You can only grow your PPC agency if you’re organized. Even better? AdEspresso.

Scale 131

Scale Software Pricing Outsourced Development 131

How To Buy Saas

FEBRUARY 29, 2024

The SaaS development market evolves rapidly and, according to Fortune Business Insights, by 2030, will reach 908 billion dollars. Clockwise Software’s team of JavaScript experts has experience in various industries, including healthcare, real estate, advertising, marketing, business services, GPS and navigation, and logistics.

DevOps as a Service 40

DevOps as a Service Development Technical Review Blockchain 40

Neil Patel

DECEMBER 30, 2020

If you’re like most business people, you’re looking to hire a link-building agency because you heard links drive higher rankings and traffic to your site. So, before you spray money on a link-building agency, be sure to choose one with experience building quality backlinks. Why not just hire some agency to build links for you?

Sales Hiring 145

Sales Hiring Content Marketing Technical Review Strategy 145

Kellblog

JULY 17, 2022

In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Get product-market fit (PMF), i.e., determine some problem you solve for some person with some product. Go sell some software to prove there’s a market. For tech startups they tend to fall into a few patterns. (I’ll

Branding 132

Branding Startup Software Sales Recruiting 132

Neil Patel

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. The reason for this is that not every analytics agency is built in the same way.

Artificial Intelligence 136

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 136

Intercom, Inc.

APRIL 30, 2020

” We’ve also chatted with many service providers – think agencies, business process outsourcers, systems integrators, and consultancies – who are keen to help their clients use Intercom to connect with their customers. As a partner, you’ll be the first to hear about co-marketing opportunities, best practices, and areas for feedback.

Outsourcing Services 223

Outsourcing Services Outsourced Development Consulting Retention 223

Neil Patel

SEPTEMBER 3, 2020

What’s tough for many companies is choosing the right AdWords Agency. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. 7 Characteristics That Make a Great AdWords Agency.

Outsourcing Services 131

Outsourcing Services Advertising Transportation Customer Lifetime Value 131

Neil Patel

OCTOBER 2, 2020

You can use review sites like Clutch.co , HubSpot Agency Directory , or Sortlist if you’re looking for something more specific in the reputation management industry. NP Digital is my agency. If you’re familiar with my work, you know that I have a strong background in search engine optimization and digital marketing.

Management 141

Management Technical Review Social Media Software Review 141

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

Scale 93

Scale AI Search Social Media AI 93

Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Yet that hasn’t stopped them making big inroads into the enterprise market. Listen to the full episode above or check out Kristen’s key takeaways below.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. What’s the formula?

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

Neil Patel

SEPTEMBER 24, 2020

Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients.

Outsourcing Services 97

Outsourcing Services Technical Review Outsourced Development VP of Engineering 97

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 star rating.

Social Media 143

Social Media Marketing B2C B2B 143

Buffer Resources

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? So how did I scale my PR agency to a coveted seven-figure powerhouse?

Scale 52

Scale Scaling Strategy Social Media 52

SaaStr

FEBRUARY 27, 2020

By Shane Murphy-Reuter, Intercom SVP of Marketing. Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it? Emotional marketing cuts through the noise and makes me care.

Marketing 217

Marketing Interviewing Communication Branding 217

Neil Patel

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Previously on the show, we’ve taken you on a tour to meet everyone from our product management and marketing teams to our Sydney office down under. Liam Geraghty: Hi, there.

Branding 222

Branding Scale Technical Review Scaling 222

Stax

MARCH 26, 2024

By leveraging online terminals, merchants can enhance their operational efficiency, expand their market reach, and provide an enriched customer experience. This tech supports many payment options and amplifies the customer’s shopping journey by melding flexibility with security, making it a cornerstone for digital commerce success.

Payment Methods 88

Payment Methods Merchant Services Payment Services Payments 88

SaaStock

MARCH 8, 2019

We would like you to meet a few extraordinary women who have the impressive task of driving tech in Asia, a part of the world that could be even more challenging to women. These 18 women are powerful, relentless and are all making SaaS and tech in general a better place. They are stars in tech in Asia. Diny Gomes. Jessie Lam.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

IT World

OCTOBER 25, 2022

Two new studies warn that more than half of IT leaders are actively looking for new jobs because, in part, they’re dissatisfied with the amount of C-level support they and their tech organizations receive.

Market Research 69

Market Research Enterprise Management Marketing 69

Mucker Capital

OCTOBER 10, 2023

Instead, identifying a narrow target market and focusing efforts there is key, especially for startups with limited resources. Sally also underscores the significance of marketing in this equation. As a startup scales, having marketing support becomes imperative for content creation, messaging, brand building, and market education.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

Neil Patel

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Could this be a good model for your agency? Unfortunately, it’s a problem likely to get worse.

Healthcare 109

Healthcare Marketing Outsourced Development Technical Review 109

Trint

SEPTEMBER 3, 2021

TikTok - only on mobile devices opening you up to a younger, tech-savvy audience who make many purchases from social media. Dive into the world of influencers Influencer marketing has become a powerful tool to gain followers in recent years. Facebook - Facebook Marketplace makes it easy to sell directly to your followers.

Social Media 130

Social Media Marketplace as a Service Branding Engagement 130

Sales Hacker

MARCH 29, 2021

Yet very few organizations have built a partner tech stack that can capture and follow up on all these opportunities. PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. Building your partner tech stack. Partner tech is a relatively new field.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

Neil Patel

SEPTEMBER 20, 2020

I gave my money to a marketing firm, and they ripped me off. That’s why NP Digital, my agency, is focused on conversions and revenue. We keep all of it — technical SEO, citations, reviews, on-page and off-page optimization, content marketing — in the same marketing bucket. I had nothing to show for my money.

Technical Review 130

Technical Review Software Review Social Media Mobile 130

Sales Hacker

MAY 31, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Alfonso – I presume you saw this document: Kubernetes Hardening Guide” from National Security Agency (NSA). This is what we do.

Growth Marketing 90

Growth Marketing Sales Management Marketing 90

Buffer Resources

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned.   In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.

ChatGPT 124

ChatGPT Social Media Interviewing Content Marketing 124

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. Question about tactics and various marketing channel s for boosting customer engagement. This includes: Questions about your current benchmarks , segment objectives, and overall goals.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

Unbounce

JANUARY 28, 2020

Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages. Are you an ecommerce marketer? No matter which ecommerce niche you’re in, keeping up often requires working fast to get new promotions to market. Oodles of effort? Oodles of conversions?

Branding 143

Branding Underperforming Technical Team Education Subscription 143

Neil Patel

FEBRUARY 23, 2021

Now, we have Generation Alpha, a demographic of tech-savvy, racially diverse, and unapologetically influential children who will start entering adulthood at the end of the 2020s. Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. But, they’re children.

Social Media 128

Social Media Marketing Healthcare AI Search 128

Neil Patel

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

Marketing 145

Marketing Pricing Social Media Education 145

Chart Mogul

JULY 28, 2023

Four experts from the SaaS world sit down to discuss sales tech stacks, evolving your sales team, and some common mistakes organizations make building sales teams and purchasing software. This post will focus on insights from three main topics: Tech stack advice for early-stage businesses.

Scale 52

Scale Sales Hiring Scaling Sales 52

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. Why performance marketing isn’t effective.

Revenue 80

Revenue Sales Hiring Marketing Marketplace as a Service 80