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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022. As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product.

Revenue 293
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How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk 

SaaStr

So, you should think about it the same way and use it intentionally to drive growth, revenue, or whatever else, but think about it more than something you set at once and forget. But if you’re trying to maximize revenue, you have to find the revenue maximization point.

Payments 284
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How To Find CRO Testing Wins: Basic Strategy, No Hype

The Daily Egg

Brands that go to the trouble of conversion rate optimization (CRO) testing usually want to see increases to average order value and revenue per session. The post How To Find CRO Testing Wins: Basic Strategy, No Hype appeared first on The Daily Egg.

Strategy 246
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Harness the Full Power of Integrated Payments to Drive Revenue

With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.

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How Monte Carlo's Daily Revenue Model Rewrote Their Strategy

Tom Tunguz

Fundamental shifts in go-to-market strategy tied to pricing? Monte Carlo, a data & AI observability pioneer, moved from traditional annual contracts to a daily revenue model. ” The shift to daily revenue was a fundamental cultural change. Monumentally difficult.

Revenue 113
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Can Mobile Games Really Achieve >50% of Revenue From D2C?

FastSpring

That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C. Why these strategies actually can result in >50% revenue coming from D2C. I’m your host, David Vogelpohl.

Payments 165
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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. How does PayFac compare to other integrated payments strategies? How to know if PayFac is the right strategy for your software?

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The Next Evolution in Subscriptions and Recurring Payments

Rise to the next level of recurring revenue. Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth. Discover how recurring payments are reshaping industries beyond simple subscriptions, driving a $1.5 trillion market.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.

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The Path to Payment Control: How SaaS Companies Can Maximize Enterprise Value

For software company executives, maximizing revenue, profitability, and enterprise value is of utmost importance. A key factor in achieving these goals is having a solid integrated payment strategy in place — one that allows for control, ownership, and leverage over customer relationships and payment service contracts.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. Get ready to unlock your team’s full potential with ZoomInfo Plays today.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? But where do you start?

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.