SaaStr

JULY 13, 2022

Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story. Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Mistake 1: Not accepting your mistakes.

Scale 227

Scale Sales Hiring Revenue Marketplace as a Service 227

Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

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Marketplace as a Service Business Model Business Underperforming Technical Team 106

Blulogix

FEBRUARY 18, 2024

Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business By BluLogix Team Unlocking the Potential of Analytics in Crafting Revenue-Boosting Strategies In the digital economy, where every click, view, and interaction can be measured, data analytics emerges as the cornerstone of informed decision-making.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. There’s a Ton of Competition.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Blulogix

FEBRUARY 19, 2024

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

Retention 52

Retention Engagement Strategy AI Search 52

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 206

Scale Marketplace as a Service Cloud SaaS Payments 206

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis.

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Outsourcing Services SaaS Payments Payment Services Payment Methods 88

SaaStr

NOVEMBER 25, 2022

Atlassian’s Chief Revenue Officer, Cameron Deatsch, walks us through how Atlassian grew over the course of 20 years and became one of the most successful startups today. They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business.

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Scale Scaling Marketplace as a Service Entrepreneurship 230

Blulogix

FEBRUARY 16, 2024

Streamlining Success: What is the Role of Automation in Customer Lifecycle Management for Recurring Revenue? This blog post explores how employing automation in CLM can revolutionize the way businesses nurture their customer base, enhance engagement, and secure recurring revenue streams.

Payments 52

Payments Payment Services Revenue Management 52

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel.

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Scale Scaling Marketplace as a Service Cloud 279

Buffer Resources

APRIL 10, 2024

  Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy. According to Instagram , creators receive 100% of the revenue from badges purchased during a live video, minus applicable taxes, fees, and the 30% cut Google and Apple take for in-app purchases. Let’s get into it.

Payments 94

Payments Payment Methods Marketplace as a Service Payment Services 94

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. Over time, Instacart planned to build out an advertising revenue stream with CPG companies, offering them effective performance marketing with a primed, high-intent audience.

Marketplace as a Service 143

Marketplace as a Service Scale Underperforming Technical Team Construction 143

Subscription Flow

DECEMBER 29, 2023

For SaaS businesses, one of the most taxing tasks is to set the right price for their SaaS product and services. The Importance of Pricing Plans Deciding on the right pricing plan is important because it links directly with the revenue that you generate. What Is Pay-Per-Use Charges?

Pricing 59

Pricing Marketplace as a Service Business Transportation 59

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Spotlighting the success of an ICP-focused strategy . Delight customers. Form advocates.

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Payments Payment Methods Embedded Payments Scale 193

TrackStreet

APRIL 23, 2024

In the dynamic landscape of online marketplaces, challenges to maintaining equitable competition and brand integrity are ever-present. The good news is that there are various methods you can use to stop unauthorized sellers and protect your revenue and brand… But first, let’s answer the question of… What are Unauthorized Amazon Sellers?

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Marketplace as a Service Pricing Branding Advertising 52

Blulogix

FEBRUARY 9, 2024

How Monetization Efficiency is the Heartbeat of Business Success in the Digital Age By BluLogix Team The Critical Role of Monetization Efficiency In a world where digitalization has redefined the marketplace, the spotlight shines ever so brightly on the concept of monetization efficiency.

Marketplace as a Service 52

Marketplace as a Service Business B2B Finance 52

Intercom, Inc.

MAY 13, 2021

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. “I joined Slack at a revenue stage of 50 million ARR.

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Scale Customer Success Strategy Sales Hiring 177

Blulogix

FEBRUARY 13, 2024

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

SaaStr

AUGUST 29, 2022

10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit.

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Scale Sales Hiring Marketplace as a Service B2B 251

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

Subscription Flow

MARCH 20, 2024

Keeping all this in mind, in the first section of this blog, we will first be seeing what is SimpleCirc, its features, and why exactly is it such a hot choice for magazine owners in today’s marketplace. SimpleCirc’s creative strategy guarantees smooth financial flows, which is advantageous to both consumers and businesses.

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Payment Services Payments Payment Solutions Payment Methods 100

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry.

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Pricing Marketplace as a Service Technical Review Innovation 52

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past.

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Subscription Payment Features Pricing Marketplace as a Service 52

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. It’s a great marketing strategy for building trust. You’ll have your products and brand featured on a website that has an annual net revenue of $386.06 Host Your Video Content on YouTube.

Social Media 145

Social Media Strategy Marketing Business 145

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. How to turn your marketing department into a revenue generator. How to keep key stakeholders excited about your long-term content strategy. We grew top line revenue by 54% in a year.

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Revenue Sales Hiring Marketing Marketplace as a Service 80

Neil Patel

DECEMBER 21, 2020

However, the many opportunities available with print on demand services are almost limitless. Print on demand is a popular revenue stream or marketing strategy for many businesses, and for good reason. This can be an issue when it comes to customer service and general follow up. Who Uses Print on Demand Services?

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Marketplace as a Service Business Advertising Branding 145

FastSpring

MAY 2, 2019

Successfully selling software and digital products in today’s global marketplace is harder than ever. Whether you’re an up and coming startup or an established enterprise-level company, this strategy can be very resource intensive and as a result, many companies often find themselves focusing more on one at the expense of the other.

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Marketplace as a Service Software Review Innovation Enterprise 70

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 124

Payment Methods Payment Solutions Merchant Services SaaS Payments 124

Subscription Flow

APRIL 23, 2024

Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software. What Retain does is that it retries payments at optimal times for success and dispatches proven notifications to aid in revenue recovery.

Payment Solutions 93

Payment Solutions Payments Payment Services SaaS Payments 93

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

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SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process.

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Acquisition Scale Strategy Software Review 59

Blulogix

FEBRUARY 9, 2024

This seismic shift has not only altered how businesses operate but has also significantly impacted their monetization strategies. The Shift Towards Subscription and Recurring Revenue Models One of the most significant impacts of digital transformation on monetization is the widespread adoption of subscription and recurring revenue models.

Marketplace as a Service 52

Marketplace as a Service Scale B2B Subscription 52

Blulogix

FEBRUARY 9, 2024

This evolution has paved the way for subscription and recurring revenue models to emerge as powerful strategies for sustainable growth. This model offers customers ongoing value through regular access to products or services, in exchange for recurring payments.

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Payments Payment Features Subscription Payment Services 59

Subscription Flow

JANUARY 3, 2024

Most SaaS companies, on the other hand, treat pricing as an afterthought, setting it and then forgetting about it, rather than viewing SaaS flexible pricing strategies as ongoing processes critical to their success. Read more: SaaS Pricing Trends to Boost Sales & Revenue in 2024 Why do you need flexible pricing?

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

The Marketing & Growth Hacking Publication

APRIL 7, 2019

Image source: Unsplash Do you want to offer excellent customer service to your customers? Did you know you can include an additional touch to your customer service and make it a formidable marketing tactic that will help to bring in more consumers to your business? Of course, it is outstanding and enhanced customer service.

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Sales Hacker

JANUARY 23, 2019

When the customer journey isn’t well-orchestrated, Marketing and Sales can do serious damage in the marketplace. RELATED: eBook-Aligning Toward Revenue Efficiency. By holding them accountable to the same sales goals, the department teams began working together on their strategies. Here’s the upside. Ask For Input .

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Strategy Marketing Marketplace as a Service Sales 88

Software Platform Consulting

MAY 6, 2019

There are also great resources for metrics specific to marketplaces (see here ). Enterprise versions of Upwork or other labor marketplaces. This post and subsequent ones will cover four metrics: Buyer-Supplier Revenue Mix. Buyer-Supplier Revenue Mix. There are many great articles about SaaS metrics on the web (e.g.,

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Payments Enterprise SaaS Payments Metrics 60