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Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention?

SaaStr

Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? But I’ve yet to work with a SaaS company that can’t improve. I see too few SaaS start-up and scale-ups truly segment churn. We already discussed this a bit above, but make driving down churn and drive net retention up a Top 5 company goal.

Churn 268
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand. At some point, most SaaS startups switch to annual contracts for three reasons. How about a 50 person SaaS company? Veblen Goods in SaaS Veblen goods defy traditional pricing theory.

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. Many SaaS companies have copied this for a long time as a two-part tariff: a base platform fee upfront then the incremental cost of additional users as you go.

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HubSpot Co-Founder and Chairman Brian Halligan on SaaS Markets, Board Meetings, and AI’s Impact

SaaStr

SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Our revenue team went on to be the CROs of Brex, Rippling ,Gong, so many SaaS leaders, like 10 of them.

Marketing 284
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The Next Evolution in Subscriptions and Recurring Payments

Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth.

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The Future of AI in SaaS Sales with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin

SaaStr

Along with co-host Ben Salzman, Jason and Henry discuss the transformative power of AI within SaaS and the evolving dynamics that are reshaping the landscape of software as a service. On going multi-product Henry adds, “I think the foundational point is if you want high net retention, you get high net retention in two ways.

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Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days?

SaaStr

Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days? SaaStr ) And once you have at least a little revenue ($1m-$2m ARR or so), net revenue retention / churn. The post Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days? Probably, measured as NPS (more here: I Was Wrong.

Metrics 283
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. Achieving your retention goals starts with the right solution. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential.

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A Solution for Every Type of Churn: Solving Involuntary SaaS Churn

How is your SaaS business addressing involuntary churn? Caused by failed payments, this overlooked source of friction quietly erodes both customer retention and revenue. It leads to revenue losses and can be the largest source of churn, yet your company may not be taking it seriously.

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SaaS Business Fundamentals: How Decline Codes Impact Failed Payment Recovery

For SaaS businesses, decline reasons vary, shaped by customer demographics and the nature of your service. Understanding your decline reason make up can be a game changer when it comes to improving retention and revenue. A failed payment isn't just a lost transaction - it could mean a customer churning for good.

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SaaS CX: The Optimal Failed Payment Recovery Strategy

Customers are the lifeblood of your SaaS business, and keeping them for as long as possible is essential for long-term success. Maintaining a positive customer experience during payment recovery is key to minimizing churn and improving retention. But this relationship can be at risk if their credit card payment fails. The result?

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Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention: The Why’s, How’s and Roadmap Practical Steps to Making Consumption Pricing Models Simple As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing. However, despite the growing recognition of its benefits, there is a lack of comprehensive guidance o

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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. But how do you truly get to that coveted phase of continued growth and profitability? Land marquee customers and build loyalty with them.

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Combat the Great Resignation - How to Retain Your Team

It’s no secret that competition for new talent is ferocious, especially for the roles upon which SaaS companies depend. Steps you can take to immediately improve employee retention. While recruiting is a necessary focus, retaining the talent you already have is crucial.