SaaStr

MAY 22, 2019

Leaders who do so will lose their product market fit. Jay Simons rose up the ranks from Area Sales Manager with Plumtree software to VP of Product Marketing and Strategy. From there he went on to BEA Systems as VP of Marketing. Prior to Logickull Andy was a software developer at EDS (an HP Company).

Scale 167

Scale Leadership Consulting Metrics 167

User Pilot

AUGUST 23, 2023

Understand product requirements: You need to collaborate with relevant stakeholders to gather documents on product requirements and convert them into product specifications or user stories. You might also have to collaborate with cross-functional teams to help develop product marketing strategies and improve the user experience.

Technical Advisors 98

Technical Advisors Data Analysis Technical Review Software Review 98

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

SaaStr

APRIL 16, 2023

Stewart, totally disabuse me if I get it wrong, but notwithstanding all the blue chip logos you have, you’ve got a very core software development, project management core. I don’t think that Yammer had that same software developer core that could get accelerated. Stewart : You’re right.

Scale 338

Scale Sales Hiring PayPal Development Team Review 338

User Pilot

JANUARY 29, 2023

This is different from traditional waterfall project management, where software development happens over a long period in large batches. Why is agile release planning important for product managers? Agile is used to build SaaS products these days and product managers need to have a good grasp of how it works.

Management 98

Management Software Review Technical Review Benchmarks 98

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

User Pilot

APRIL 6, 2023

Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit. First, it delays the product launch. This means a lot of product development happens without customer validation. Finding the product-market fit. Follow product vision.

Underperforming Technical Team 105

Underperforming Technical Team Management Interviewing Scale 105

User Pilot

JANUARY 15, 2024

Continuous monitoring of product performance, user engagement, and other key metrics for a SaaS company. These B2B metrics also give you an idea of more abstract concepts like product-market fit. Decision-making. This helps your SaaS business make smarter decisions and achieve a higher ROI on the efforts of each department.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

User Pilot

MARCH 29, 2023

Userpilot is a product onboarding tool with user feedback and analytics features. It enables product managers and product marketing managers to act on the insights by engaging users with in-app personalized messages. Its latest edition, Google Analytics 4 (GA4), supports app analytics as well. What is digital analytics?

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

User Pilot

APRIL 7, 2024

Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Oversee product development and design. Collaborate with the product marketing team to devise the go-to-market strategy. Specify feature prioritization.

Management 40

Management Software Review SaaS Technical Review 40

User Pilot

JULY 28, 2023

Pros: More insightful, segmented customer feedback An efficient solution for validating an idea quickly Requires no software development process Cons: No insights on real customer behavior Users can easily ignore or miss an email An email MVP can be used to launch a new feature – scheduling social media posts is a similar idea. #3

Marketplace as a Service 96

Marketplace as a Service Social Media Development Machine Learning 96

TurnKey Labs

FEBRUARY 21, 2023

It’s typically due to one or more key factors, such as a lack of preparation and planning, poor understanding of the target customer’s needs, and/or not developing a product or service that adequately solves customer pain points (which is more commonly known as not achieving “product-market fit”).

Startup 52

Startup Underperforming Technical Team Technical Review Software Review 52

SaaStr

MAY 24, 2019

As for Andrew, he started his first software development company at the age of 18 and has been running Wrike for the last 13 years alongside advisory roles with both Ditto and Appulate. And so, it’s all incremental investments, incremental risk, so it can get your product very far. Money is good way to prove that.

Sales Hiring 150

Sales Hiring Scale SMB Sales Recruiting 150

User Pilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 88

Data User Experience Churn Retention 88

SaaStr

AUGUST 29, 2019

First of all, when you just started your company, that product market feed is literally critical. So it’s extreme and those that, that, those things are set in the early days through the product market feeds. It could be product market feed, it could be something else. Success always comes from people.

Sales Hiring 109

Sales Hiring Scale Outsourcing Services Scaling 109

SaaSOptics

MAY 19, 2022

You have poor product/market fit. Your product roadmap is misaligned with customer needs. Your Customer Success, Sales, and Marketing teams aren’t nurturing accounts effectively. How can you incorporate content marketing into your SaaS customer acquisition strategy? You have a poor onboarding process.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OpenView Labs

JANUARY 12, 2022

Take Stack Overflow , the world’s largest software developer network, community, and platform, serving close to 100 million monthly visitors. Most software companies start with a product obsession. The early years are spent going deep on the product, the customer, and finding product market fit.

Leadership 76

Leadership SMB Underperforming Technical Team Scale 76

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

Payment Solutions 108

Payment Solutions Payment Services SaaS Payments VP of Engineering 108

OPEXEngine

AUGUST 31, 2021

Tech debt refers to issues in legacy code that slow the development process, impact developers’ efficiency and productivity, and negatively impact the quality of the final output. To be clear, every company accumulates a certain amount of tech debt over time. Source: OPEXEngine 2021 benchmarking data.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

OPEXEngine

AUGUST 31, 2021

Tech debt refers to issues in legacy code that slow the development process, impact developers’ efficiency and productivity, and negatively impact the quality of the final output. To be clear, every company accumulates a certain amount of tech debt over time. Source: OPEXEngine 2021 benchmarking data.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

User Pilot

MARCH 27, 2023

Professionals from across the organization use product analytics to make informed choices in their work: Product managers use product analytics to track user engagement with different features to understand what drives customer value and what to develop in the future.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98

Sales Enablement, SaaS and Growth

MARCH 23, 2020

S Curves At HubSpot we often discussed S Curves - the idea behind them is that all products, markets and business models follow a predictable cycle of growth, maturity and decline (the pattern often looks like an “S”). Other leading companies with flywheel-type businesses are Google, Facebook and Walmart. Source: Amazon 15.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JANUARY 30, 2023

In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. of the market) are excited about trying products and testing new technology. They include: Innovators. Innovators (2.5%

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

Sales Hacker

AUGUST 23, 2018

More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. This might include their interactions with your website, live chat agents, product marketers at a business event, online ads, social media pages etc. Never asking for the sale.

B2B 56

B2B Development Team Review Underperforming Technical Team Technical Review 56

Point Nine Land

APRIL 21, 2021

Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? Product Marketing. This is the function in the organization that is really going to amplify the product messaging in your company, and the other way around.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

SmartKarrot

AUGUST 26, 2021

Develop and promote advocates of Apperio. Be the voice of the customer across internal teams including product, marketing, and sales. Capability to effectively manage a portfolio of accounts, many of which are leaders in the market research space. Act as a liaison between internal teams to ensure customer needs are met.

Customer Success 19

Customer Success Scale Outsourced Development Market Research 19

ProfitWell

SEPTEMBER 20, 2019

If your business can put in the effort to market directly to internal groups, you might find a huge uptick in the number of upgrades and add-ons you sell. HubSpot is a software developing and marketing organization. That was done with next to no paid advertising, just content and inbound marketing.

Software Review 45

Software Review Advertising Underperforming Technical Team Social Media 45

Outseta

JANUARY 20, 2020

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JANUARY 26, 2021

One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what?

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

SaaStr

JUNE 7, 2021

I was a software developer, a product person. You have to be a little more measured, but what I always think about is a company usually starts up from a product. You have a product idea and, “Wow. I specifically didn’t want to be a CEO. That’s the real story there.

Sales Hiring 337

Sales Hiring Underperforming Technical Team SaaS Headcount 337

SaaStr

JUNE 15, 2021

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. It’s from Twilio to you, our customer, is that we stand by this as an operationally excellent product. You want to give 30 seconds for the two people on the top row?

Scale 292

Scale Underperforming Technical Team Engineering Wireless 292

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing? And how would that play out to you in an ideal world?

CTO Coach 179

CTO Coach Sales Hiring Software Review CTO Hire 179

SaaStr

JUNE 10, 2021

The downside is that you have a lot of complexity in how the product is composed, consists of many things that cost different things. Some is software developed by you, some is data that you may buy, some comes through APIs, third party solutions, people work and so on.

Outsourcing Services 142

Outsourcing Services Marketplace as a Service Outsourced Development Scale 142

SaaStr

MAY 7, 2019

We were really lucky in that we have pretty much opposite backgrounds and are best friends, but Erica is a neuroscientist, software developer. Then it turns out it works, it has product market fit and then you get some money and employees and a team. . : Yeah, I would love to. She’s amazing.

Scale 117

Scale Scaling Sales Hiring Underperforming Technical Team 117

A Smart Bear

NOVEMBER 7, 2017

You can’t just hire three more fantastic developers to create a robust engineering team, and you can’t just snap your fingers and find three new efficient, productive marketing channels. In this scenario, the best thing is to focus all your energy on getting a second marketing channel running.

Payment Solutions 71

Payment Solutions Payments Payment Methods Scale 71

SmartKarrot

AUGUST 5, 2021

Using product data and statistics, these professionals share best practices, tools, and tips in a collaborative environment, improving PMs’ daily responsibilities. Product Managers and Product Marketers have traditionally been responsible for the overall success of a product, in terms of sales, revenue, and external market factors.

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10