article thumbnail

The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

article thumbnail

AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.

AI 261
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Tiered pricing models emerge to address these differences.

Pricing 107
article thumbnail

The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins

SaaStr

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.

article thumbnail

Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention: The Why’s, How’s and Roadmap Practical Steps to Making Consumption Pricing Models Simple As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

article thumbnail

Dear SaaStr: What Really Happens When a Company Buys Another One?

SaaStr

A ton of time is invested negotiating price, and then way, way too much time on inconsequential legal terms, and then … it closes. VPs and execs will be thrown into roles they didn’t fully anticipate, dealing with new technologies and product lines they weren’t even managing a week ago. Not really. Don’t get your dander up.

article thumbnail

Where AI Really Matters in Vertical SaaS With CEOs of Owner, Alloy Automation, and DoNotPay

SaaStr

This change is driven by advances in AI technology and changing customer expectations. Technology Stack Decisions The panelists emphasized the importance of maintaining flexibility in AI implementation. The first generation of vertical software, built approximately 15 years ago, is now ready for disruption.

AI 217
article thumbnail

The Art of Invisible Onboarding in Integrated Payments

Learn how such a fluid process can elevate the user experience, from enhancing engagement and trust through clear, transparent pricing and quick approval, to making payment processing an indispensable, customer-centric component of the software.

article thumbnail

The New Frontier: A Guide to Monetizing AI Offerings

Speaker: Michael Mansard and Katherine Shealy

Generative AI is no longer just an exciting technological advancement––it’s a seismic shift in the SaaS landscape. 💡 Smart Pricing Strategies: Understanding how to apply usage-based pricing models that align with your customer’s evolving needs.