Tom Tunguz
FEBRUARY 26, 2025
Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.
SaaStr
DECEMBER 4, 2024
Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. ” Pricing is also more than just the bottom-line price level. ” So, How Should You Price?
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SaaStr
FEBRUARY 3, 2025
Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired? Well, first, let’s be clear — it’s tough if your core goal is to get acquired for a big price in most cases. The post Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired?
Tom Tunguz
JULY 10, 2024
Pricing an AI product will be a defining question in software for the next few years. We can observe the market trends today across some of the larger SaaS companies who offer AI pricing. Company Product Base Price AI Price Ratio Github Github Enterprise 21 10 0.67 AI products offer productivity gains.
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Learn how such a fluid process can elevate the user experience, from enhancing engagement and trust through clear, transparent pricing and quick approval, to making payment processing an indispensable, customer-centric component of the software.
SaaStr
OCTOBER 25, 2024
8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. You get a base number of minutes for a particular price. But now there’s been a broad shift toward usage-based pricing or seat-based pricing, or a combination of the two.
SaaStr
JULY 25, 2022
SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.
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Zuora and BCG’s latest report uncovers how hybrid pricing models—combining subscription and consumption (usage)—are fueling faster growth, especially in AI-driven sectors. With insights on maximizing customer relationships and scaling for the future, this report is packed with actionable strategies to stay ahead in a rapidly evolving market.
Speaker: Michael Mansard and Katherine Shealy
With the cost of developing AI capabilities growing, finding a flexible monetization strategy has become mission critical. 💡 Smart Pricing Strategies: Understanding how to apply usage-based pricing models that align with your customer’s evolving needs.
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It emphasizes the importance of transparent pricing, flexible contracts, and robust go-to-market strategies. Whether you're an established firm or a startup, these insights will help you make informed decisions, ensuring your payment strategy is not only profitable but also in sync with your long-term goals.
Advertiser: ZoomInfo
In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.
Speaker: Jason Tanner
We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model. You’ll receive a template to apply for your solution and opportunity to receive the Software Profit Streams™ book.
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