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Gross Dollar Retention (GRR) is a critical metric for SaaS businesses, especially when presenting to investors. Key Best Practices for Presenting GRR to Investors: Exclude Upsells and Expansions : GRR focuses purely on retention, not growth from existing customers. This makes it a more conservative and honest metric.
Product-Market Fit Requirements Have Escalated : Customers are no longer willing to adopt “good enough” solutions. The bar for product quality, integration capabilities, and demonstrable ROI has never been higher. The companies that thrive will be those that can grow their existing customer relationships.
“We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, productmarketing, and digital programs. A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects.
Sekar emphasizes CAC payback period as the single most important metric for product leaders to track. The most significant advantage came from customer acquisitioncustomers who might reject an incomplete single-product offering were willing to overlook gaps when presented with a multi-product platform vision.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.
Based on Christina’s candid reflections from SaaStr presentations in SF and London, here’s an honest look at what Vanta got right—and what they got painfully wrong—on their path from $0 to the first $10M ARR. But Vanta’s journey to becoming a $2.45 billion trust management platform wasn’t a straight line.
Whether it’s polishing a blog post, a product release, or anything else…Speed of execution and iteration is now becoming more important. Don’t wait 3 weeks to get the productmarketing perfect…Or the blog post perfect. Spinning up GTM before product-market fit is fully obvious. Then iterate.
Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
The company uses a customer Advisory Board and a growth Advisory Board to test new slides, messaging, product demos, and get quick reactions from customers and advisers. The company’s productmarketing team is constantly testing and iterating on new messaging, with the goal of getting market feedback as quickly as possible.
Its not just about knowing who your customers areits about having clear hypotheses that you can test on your journey to find product-market fit. Ideal customer profile (ICP) This involves identifying the key characteristics of the businesses or individuals your product is built for. Here are the basics you need to get started.
This guide explores how financial frameworks such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Return on Assets (ROA), and Return on Equity (ROE) can be seamlessly integrated into Customer Success strategies to enhance customer relationships and align investments with measurable business outcomes. 2015.09.001.
For businesses, these models present tremendous growth opportunities, but they also introduce operational challenges that require precision, agility, and advanced technology. By Inga Broerman Scaling with Usage-Based Models: A Practical Guide to Metering The rise of usage-based pricing is revolutionizing the subscription economy.
The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.
Customer centricity: to make reasonable product recommendations and have the customer at the center of decisions. Exec comms: can work autonomously with senior leaders to present recommendations and facilitate highest highest-level decisions. Solid analytical skills: comfort with SQL (or ability to work closely with data teams).
Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Recently valued at over $1 billion , Codium is proving that AI-driven software development is not just the futureits the present.
A seasoned product leader with over 5 years of experience in product or program management, productmarketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?
Here are a few problems that could hinder your app user retention: No product-market fit: If your app doesnt solve a pressing problem for users, they wont stick around. Consider following Hicks law and using progressive disclosure to present information gradually, making the app more user-friendly. However, timing is everything.
Productmarket fit: If user retention is strong and the DAU/MAU ratio is high, it means users frequently engage with your mobile app because it effectively meets their needs. This presents an opportunity to boost retention using those features by refining, expanding, or optimizing them.
Though the startup may have achieved productmarket fit, the company may not understand the fit. Who is using the product and why? How do buyers describe the product amongst each other? Early in the life of a business, the product manager (often a founder) plays both the role of the PM and the PMM.
I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of productmarketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.
In my capacity as an EIR at London-based Balderton Capital , I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About ProductMarketing. In the session, we discussed four key questions: What is productmarketing? How can you support productmarketing? (A Surprisingly vague and varied.)
The right productmarketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Productmarketing manager persona example. Monday’s present messaging.
I decided to take a quick break from SaaS metrics after doing a matched set of conference presentations in the past two months ( strategic at SaaStr Annual and tactical at SaaS Metrics Palooza ) — and that’s not to mention starting the SaaS Talk podcast with my “metrics brother” Ray Rike. See you there.
A "VP of ProductMarketing" rarely knows anything about demand gen, ABM, etc. A few titles that IMHE are flags: “VP of ProductMarketing” or “VP of Corporate Marketing” or “VP of Communications” for a VP of Marketing job. They know how to present a product.
Productmarketing vs marketing? You see a lot of SaaS companies hiring for productmarketing roles and it’s a bit confusing. Is there even any difference between productmarketers and your regular marketer? There’s a difference between productmarketing and traditional marketing.
When You Fall Out of Product-Market Fit. SaaStr 604: SaaStr CRO Confidential Presents How to Fundraise in Late 2022 with SaaStr CEO and Founder, Jason Lemkin. SaaStr 603: SaaStr CRO Confidential Presents the Ultimate Guide to Sales Compensation, Quotas and Recruiting with SaaStr CEO and Founder, Jason Lemkin.
Own productmarketing. Own customer marketing (hopefully). And part of being a good marketer is … well, marketing yourself. And part of being a good marketer is … well, marketing yourself. Many of the top CMOs are out there are always marketing. CMO is a tough job.
Businesses invest heavily in productmarketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS productmarketing strategy, this is the article to read. Product management focuses on building the right SaaS products.
The four key pillars he lays out are: Productmarket fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Competitive differentiation. Building a stage-specific team. #1
In productmarketing and sales, always give a buyer that is interested, but dragging their feet … choices. Tiers have been established for decades and are a well-understood process for presenting options where pricing can be at least semi-transparent. Dear SaaStr: Why are pricing tiers so effective? Not too many, but 2 or 3.
I’ve been fascinated by the concept of Product/Market Fit for quite some time. The reason why it’s such an interesting and important concept is that getting to Product/Market Fit (PMF) marks a critical juncture in a company’s lifecycle. What is Product/Market Fit? How can Product/Market Fit be measured?
The unpredictable market has given rise to new trends and a new type of elite company, which Bessemer Venture Partners have dubbed the Centaur. These cloud businesses have product-market fit, scalable GTM, and a growing customer base. . Expand addressable markets in your “second act.”. You can see all the slides here.
Enabling customers to pay for their purchases with the least amount of friction—but with highest amount of security—is critical if you want to stay competitive in today’s market. Learn More What is Card-Present Tokenization? Essentially, you’ll be able to reuse that token to process payments and refunds later on.
Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. All of these disciplines fall under productmarketing. Well run productmarketing teams develop these perspectives before product launch. Why do we set prices?
What is your product-market fit? Are you a new product, or are you replacing an existing service? So partner networks are not one-size-fits-all; they differ with businesses based on what’s needed by a specific customer segment and the market. Enablement is the answer to it—be it across sales, or productmarketing.
When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Head of Commercial Sales Marketing, NA. Senior Director, ProductMarketing.
You have to be scrappy at this stage, and Braze was trying to find productmarket fit with no product, no revenue, and no customers. In the chart above, showing the growth from $2M to $20M, you can see what productmarket fit looks like. CS tends to be a second-class citizen in that ecosystem.
If you bring in a really senior person too early, they may want to take the reigns before you have enough productmarket fit, and they may try to take on the CEO role. If you’re pre-productmarket fit, you may want to be at the reigns driving product. Do you have strong productmarket fit?
If you’re a seed-stage startup, Michael shares the best ways for you to present your company to startup investors. This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-productmarket fit. Anytime you see a peak of interest in any part of your presentation, run with it.
With a staggering amount of likes as a presenter and a stellar sessions average. Dave Kellogg has a lengthy history in tech from his start in productmarketing at Ingres Corp in 1985 to his ensuing leadership positions at Versant and Business Objects. SaaStr’s Most Respected Leader Awards Number: 1 to 4.
Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat. I think that’s message-market fit. Mark couldn’t disagree more: .
You can find the full slide deck from David’s presentation on Slideshare. Positions Needed: Enterprise AEs, Mid-Market & SMB AEs, SDRs, Sales Ops, Sales Engineer. Head of Marketing. Positions Needed: Demand Gen, ProductMarketing, Sales Enablement, Events/Community. Team Size: 10 – 13 .
When the overall interest rate is higher, you need to discount those future cash flows to the present to understand the value of the company today. But now, achieving all 5 metrics that Bartos presents will attract capital to get fair valuations for your business. A higher interest rate means a higher discount rate.
And, the second system is what I call the productmarketing system. So, if the folks at Tesla know that Elon is going to be going on stage to present the model three, they’ve got to hit that deadline. Because, you the leader are going to have to go on stage, and present and explain this big product announcement.
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