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Dear SaaStr: How Should I Calculate Gross Dollar Retention For Our Investors?

SaaStr

Gross Dollar Retention (GRR) is a critical metric for SaaS businesses, especially when presenting to investors. Key Best Practices for Presenting GRR to Investors: Exclude Upsells and Expansions : GRR focuses purely on retention, not growth from existing customers. This makes it a more conservative and honest metric.

Retention 185
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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

Product-Market Fit Requirements Have Escalated : Customers are no longer willing to adopt “good enough” solutions. The bar for product quality, integration capabilities, and demonstrable ROI has never been higher. The companies that thrive will be those that can grow their existing customer relationships.

Cloud 258
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

“We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs. A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects.

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Scaling 6 Products to $100M+ ARR Each: Samsara’s CPO Kiren Sekar on Multi-Product Growth

SaaStr

Sekar emphasizes CAC payback period as the single most important metric for product leaders to track. The most significant advantage came from customer acquisitioncustomers who might reject an incomplete single-product offering were willing to overlook gaps when presented with a multi-product platform vision.

Scale 260
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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.

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The Early Days: 5 Things Vanta Got Right, And 5 It Got Wrong, Getting to First $10m ARR

SaaStr

Based on Christina’s candid reflections from SaaStr presentations in SF and London, here’s an honest look at what Vanta got right—and what they got painfully wrong—on their path from $0 to the first $10M ARR. But Vanta’s journey to becoming a $2.45 billion trust management platform wasn’t a straight line.

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Clouded Judgement 6.27.25 - New Rules For a New Game

Clouded Judgement

Whether it’s polishing a blog post, a product release, or anything else…Speed of execution and iteration is now becoming more important. Don’t wait 3 weeks to get the product marketing perfect…Or the blog post perfect. Spinning up GTM before product-market fit is fully obvious. Then iterate.

Cloud 157