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Card-Present Tokenization: Keep Customers Happy and Accept Credit Cards with Zero Friction

Stax

Most modern consumers are used to purchasing products and services across multiple channels (i.e., brick-and-mortar, ecommerce, mobile, etc.). This applies not just to the purchasing experience but also to payments. Essentially, you’ll be able to reuse that token to process payments and refunds later on.

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How to Pitch Your Seed Stage Startup with Y Combinator’s Michael Seibel (Video + Podcast)

SaaStr

If you’re a seed-stage startup, Michael shares the best ways for you to present your company to startup investors. This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. They collect the payment online and take a 15% fee for every booking.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular user persona. Attest website. Their needs, wants , and pain points.

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SaaStr’s Most Respected Leaders Awards 2019: The Top Five

SaaStr

With a staggering amount of likes as a presenter and a stellar sessions average. Stripe’s software allows its customers to make and receive payments by providing the technical, fraud prevention and banking infrastructure to operate online payment systems. Qualtrics is an online survey software maker.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Price Localization Guide: Global SaaS Growth at Every Stage

FastSpring

When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. To stay relevant in these markets, you need to be able to serve your audience effectively. This is how you get closer to product-market fit.

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Conversion Rate Optimization For SaaS Companies: A PMM Guide

User Pilot

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Personalize the first-time user experience to reduce the time to value.