Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. SaaS primers” that included a glossary of terms like “ subscription pricing,” “multi-tenancy,” and “SSAE 16” were a necessary part of the marketing collateral library. I haven’t seen that kind of promotion for awhile.

Marketing 113

Marketing SaaS Software Review Mobile 113

Practical Advice on SaaS marketing

JUNE 3, 2017

Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. SaaS companies need to get people to actually use the solution, renew their subscription, and upgrade. And then things need to be done after prospects leave the site.

AWS 100

AWS Social Media Acquisition Subscription 100

Tom Tunguz

APRIL 16, 2013

No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. It’s all subscription. Obviously this requires a new sales process. Without enterprise customers, there are no enterprise commitments.

SMB 100

SMB Scale Startup SaaS 100

Baremetrics

SEPTEMBER 5, 2021

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. Subscription businesses rely on Baremetrics to segment customer attributes Get deep insights into MRR, churn, LTV and more to grow your business. What is a PQL? Try Baremetrics Free.

Payment Solutions 95

Payment Solutions SaaS Payments Payment Methods Payment Services 95

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Reminding customers to renew subscriptions. White papers. Subscription renewals. Delivering customer support.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

Neil Patel

OCTOBER 1, 2021

List-building content, also known as lead magnets, are a great way to build your email subscription list. There are plenty of lead magnet formats to choose from, including: checklists cheat sheets e-books infographics case studies white papers. Do you have a video or podcast episode that would make great list-building content?

Social Media 145

Social Media AI Search Content Marketing AI 145

Totango

MARCH 16, 2021

A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. Renewal: customers decide whether or not to renew their subscription based on their perception of the value they’ve been receiving.

B2C 118

B2C B2B Acquisition Retention 118

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Ultimately, we want this prospect to register for a trial or buy a subscription. For the paid trial, you want to extend this to a full, long-term subscription. EDITOR’S NOTE.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

SaaStr

JULY 15, 2022

Jason Lemkin: I’ve seen others at the other end of the spectrum, RevenueCat, where I was the first investor, they’re an API for mobile subscription management that’s done quite well. Once you have a brand, everything works, everything works; webinars, white papers, outbound, inbound, left-bound, right-bound.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Sales Hacker

SEPTEMBER 24, 2022

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Plus, they can choose from three subscription plans. Its sales funnel relies heavily on email subscriptions and the perks available to premium members. Final thoughts.

Sales Funnel 131

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 131

FastSpring

DECEMBER 18, 2020

You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars. Is it easy for the customer to make a one-off/subscription purchase? Once a purchase is made, will payment be taken automatically, and the product be available to the customer immediately?

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

FastSpring

AUGUST 15, 2019

It’s frustrating when your gated content like e-books or white papers receive a ton of traffic, but hardly any of it converts into paying customers. You could retarget them with ads that offer either a free trial or a discount off of your regular product subscription. Strategy #3: Target Your Gated Content Downloaders.

Sales Funnel 89

Sales Funnel SaaS Social Media B2B 89

Intercom, Inc.

FEBRUARY 1, 2018

I took a quick break to go to business school, and then from there, I joined LinkedIn, initially to grow their subscriptions product, and then moved around to various different functions like consumer marketing for the home page. That’s an incredible benefit.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Totango

SEPTEMBER 22, 2022

They usually are licensed through a subscription sales model. This can be anything from downloading a white paper to signing up for a trial. What Are SaaS Tools? Software-as-a-Service tools are apps that are hosted remotely and accessed through the cloud rather than installed on-premise.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. They write great articles, white papers and guides. As you can image HubSpot uses their blogs as their number source of leads.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

How To Buy Saas

JULY 9, 2024

They provide excellent services to write and design ebooks and white papers and use them efficiently to attract leads. You can choose how to avail of their services according to your needs, like regular subscriptions, on-demand services, or at fractional rates.

Strategy 52

Strategy Scale Social Media B2C 52

Upscope

JANUARY 4, 2021

Guides can come in the form of blog posts, white papers, comparison sheets and more. How do I reset my password I can't remember which email address I used to sign up I want to change the account owner How do I cancel my subscription? How do upgrade / downgrade my subscription? What's my billing date?

Software Review 52

Software Review Systems Review Technical Review Scale 52

OPEXEngine

JUNE 8, 2021

month SaaS subscription. They are eager to read white papers, watch product demo videos, download case studies, read blog posts, review original research and consume other kinds of content that address the challenges and questions they have at each stage of their buyer journey.

Enterprise 52

Enterprise Underperforming Technical Team Sales SaaS 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. They write great articles, white papers and guides. As you can image HubSpot uses their blogs as their number source of leads.

Venture Capital 40

Venture Capital SaaS Social Media Entrepreneurship 40

Unbounce

NOVEMBER 27, 2023

For some websites, the desired conversions might be actions like downloading a white paper or filling out a form. It also takes the stress out of finding a meal kit subscription service, as its homepage works well as a simple, clean, informative, and compelling landing page from top to bottom.

Payment Methods 59

Payment Methods AI Search Technical Review Payments 59

SmartKarrot

DECEMBER 2, 2020

She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. Being a thought leader in the space, her exceptional content is mostly fueled by real-life experiences. To top the list, she has also been named as one of the Top 50 influencers in the CS niche.

Customer Success 17

Customer Success Leadership Retention Communication 17

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations.

Marketing 145

Marketing Artificial Intelligence Social Media Advertising 145

Neil Patel

MARCH 5, 2021

For example, “white paper A download” or “free trial subscription.” You can use a Goal Template, Smart Goal, or create your own. The requirements are simple: Goal Name : Give the goal a name that will help you recognize when looking at your data reports.

Pricing 145

Pricing Data Metrics Subscription 145

Unbounce

OCTOBER 31, 2019

Have you ever signed up for an ebook, report, or white paper that never seems to find its way to the inbox? You can use them with subscriptions, downloads, webinar registrations, shopping carts, quote requests, demo signups, and contact forms. Bonus Tip: Offer Downloadable Downloadables on Your Thank You Pages.

Scale 144

Scale Branding Cloud Engagement 144

GetUplift

MAY 20, 2020

The conversion rate to a paid subscription for webinar attendees was so insignificant, it was borderline embarrassing. There are tons of lead magnet ideas, from white papers to courses, consultations, or discounts. (If And that was on the good days. Not even a little. So why was this happening? downloaded or shared something).

Scale 116

Scale B2B Sales Funnel Content Marketing 116

Sales Hacker

JULY 27, 2020

Don’t confuse or try to overdeliver for prospects by including a link to your company’s white paper in a P.S. It feels overwhelming, and it may distract them long enough to never do the most important thing — hit the reply button as often as possible. This email was asking them to reply if they currently have a subscription business.

Scale 113

Scale Subscription Payment Features Sales 113

FastSpring

MARCH 27, 2023

And I think part of that if you don’t have ROI calculators, or white papers around return of investment right now. As a leading merchant of record payment platform for SaaS and software FastSpring bring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack all down to one.

Payment Solutions 136

Payment Solutions Payment Services SaaS Payments VP of Engineering 136

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical white papers have been published by various industry magazines.

Scale 136

Scale Sales Recruiting Sales Hiring VP of Engineering 136

Kellblog

JANUARY 2, 2024

While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. Much as SaaS moved the industry from perpetual to subscription (and then consumption) pricing, will AI move the industry to value- or results-based pricing? [18]

AI Search 133

AI Search Technical Review Technical Advisors ChatGPT 133

Kellblog

AUGUST 20, 2023

Sometimes proof means a deep technical explanation (so write a white paper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” The question isn’t the price of the yearly subscription, but the total cost of ownership (TCO) and the total return on investment (ROI)?”

Marketing 98

Marketing VP of Engineering Headcount Government 98

Navint

JUNE 4, 2019

Companies in every industry are transitioning to or adding subscription or usage-based models, also known as recurring-business models. To succeed with subscription/ recurring revenue models, companies need to adapt their company cultures and technology.

Revenue 8

Revenue Artificial Intelligence Social Media Company Culture 8