SaaStr

FEBRUARY 9, 2021

So ON24 is one of those SaaS companies you sort of know and have probably used if you’re a marketer … but probably didn’t pay too much attention to otherwise. Sometimes, well, Zoom has a simpler webinar product too if all you need is broadcast capabilities. About standard for many scaling SaaS leaders.

Scale 278

Scale Enterprise Scaling Cloud 278

BetterCloud

JUNE 9, 2025

Today organizations run on SaaS – and coffee, although coffee is probably a close second. But let’s get back to SaaS. SaaS tools offer flexibility and scalability for every department in your organization, but this convenience comes at a cost (both literally and figuratively). The same principle applies to SaaS.

SaaS 52

SaaS Software Review Technical Review Finance 52

Chaotic Flow

OCTOBER 8, 2013

SaaS product management professionals should always remember that there are four P’s in marketing , one being product. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. The Boundless SaaS Product. What are the boundaries of your SaaS product?

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

SaaStr

APRIL 28, 2019

All the great SaaS companies IPO’ing now have strong revenue retention, whether SMB or enterprise focused. In fact, it has pretty similar metrics and sales cycles to other SaaS leaders here. Even for Slack. Revenue Retention / Net Negative Churn of 143%. A continued them of our 5 Interesting Learnings Series.

Scale 279

Scale Venture Capital SMB Enterprise 279

Subscription Flow

MARCH 1, 2024

Keeping all of this in mind, in this blog we will first be talking about what is ClickFunnels, how exactly does it work, what are some of the best payment gateway for ClickFunnels, and lastly how does it integrate with SubscriptionFlow and how does the integration work. It also makes it easier to create a websites, webinars, and more.

Payment Services 105

Payment Services Payment Methods Payments Merchant Services 105

Stax

MARCH 18, 2025

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Customer lifetime value. Customer acquisition cost.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Stax

FEBRUARY 28, 2024

Here’s an interesting stat: 70% of businesses consider subscription and membership models indispensable for future commercial growth and expansion. Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. How do you add payment processing capabilities to your software?

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

BetterCloud

JUNE 16, 2025

Fast forward to today, and your organization is probably using more SaaS applications than you have fingers and toes – each with its own login, its own billing cycle, and its own potential security headache. You’re looking at increased costs from redundant subscriptions and hidden fees. The consequences are far-reaching.

Management 52

Management Software Review SaaS Technical Review 52

Blulogix

MARCH 13, 2025

By BluLogix Team Subscription Billing vs. Usage-Based Billing: Which Model Wins in 2025? Introduction Introduction Subscription billing has been the backbone of SaaS, telecom, and cloud services for years, but consumption billing is quickly gaining traction. Learn how to optimize your billing strategy in our exclusive webinar.

Payment Features 59

Payment Features Subscription B2B Forecasting 59

Incredo

NOVEMBER 28, 2019

What are common objections that you hear (or have) regarding Facebook ads for SaaS companies? “ Users log in to Facebook to see posts from their friends and for entertainment. If FB ads weren’t effective so many SaaS companies wouldn’t have been running them. Actually, there are more reasons you should be leveraging Facebook ads.

Social Media 200

Social Media SaaS Advertising B2B 200

User Pilot

AUGUST 6, 2024

What is a SaaS marketing funnel, and how do you create one for your business? TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game.

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SaaS Payments Metrics Scale Marketing 103

User Pilot

MARCH 7, 2023

Churn happens even to the most successful SaaS companies. That’s why we have ten reasons why your users are canceling their subscriptions and what you can do to mitigate them and drive long-term customer retention. Involuntary churn due to failed payments. What is a cancellation in SaaS and why should you care?

SaaS Payments 105

SaaS Payments Subscription Payment Features Payment Methods 105

ChurnZero

JANUARY 24, 2022

Building a business from the ground up always has its challenges, but maintaining a subscription-based business can be particularly difficult due to its ongoing nature. One of the most effective ways to run a subscription-based business is through a customer-centric strategy. You might be wondering, what is customer centricity ?

Payment Features 98

Payment Features Subscription SaaS Payments Sales Hiring 98

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed.

SaaS Payments 148

SaaS Payments Payment Solutions Merchant Services Software Review 148

Blulogix

JANUARY 14, 2025

Weve partnered with MGI Research for an exclusive webinar, Breakthrough or Bust: 9 Smart Ways to Tackle Channel Complexity, Usage, and Revenue Leakage in 2025. This webinar will show you how to simplify these challenges and create a scalable foundation for growth. BluLogix is here to help. Who Should Attend?

Payment Features 52

Payment Features Subscription Strategy Management 52

FastSpring

MAY 25, 2023

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. This article offers tips for optimizing pricing and packaging of your SaaS products in a less-than-stellar economy: What is stagflation?

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

FastSpring

OCTOBER 19, 2021

We don’t know what will happen in the courts, but we do believe this judgment could create a significant growth opportunity for SaaS and software companies — especially those using a product-led growth model. Sign up for the free webinar today! Sign up for the free webinar today! Apple case.

Payment Solutions 148

Payment Solutions Payments Payment Methods Payment Services 148

Kellblog

MARCH 17, 2022

Earlier this week I appeared on a webinar with You Mon Tsang , founder and CEO of ChurnZero , a SaaS application aimed at helping subscription businesses reduce churn. Benchmarks for many of these metrics from the KeyBanc 2021 SaaS Survey. Lifetime value (LTV), and its fairly severe limitations.

Metrics 128

Metrics Customer Success SaaS Benchmarks 128

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

B2B 119

B2B Marketing SaaS Social Media 119

Chargify

MARCH 18, 2022

There isn’t much that stays the same in the world of B2B SaaS. That’s why we sat down with SaaSOptics and Chargify executives Caitlin O’Neil, The post 2022 B2B SaaS Trends [Webinar Recap] appeared first on Chargify.

Trends 70

Trends B2B SaaS Customer Support 70

Incredo

JANUARY 7, 2020

What does SaaS lead nurturing exactly mean to your SaaS company? So when your leads are ready to subscribe to a similar product like yours, they prefer you over your competitors. We are going to help you nurture your leads that come from pdf downloads, webinar signups or whatever lead generation tactics you follow.

Strategy 162

Strategy SaaS Software Review Education 162

Unbounce

FEBRUARY 4, 2020

When SaaS companies grow, they want to grow fast. That’s why it’s important for SaaS marketers to be able to build and test campaigns quickly to see what actually works. They’ve been able to hit 50% conversion rates on their webinar landing pages, even getting over 10,000 people to register and participate in a recent online summit.

Scale 137

Scale SaaS Entrepreneurship Interviewing 137

Natalia Luneva

JUNE 2, 2021

From live Q&As to webinars and multi-day virtual summits, you can get as creative with your video format as you want. . I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . 10 SaaS online event marketing examples. It doesn’t matter what niche your SaaS company is in.

Scale 105

Scale SaaS compliance Education 105

Navint

NOVEMBER 11, 2020

In today’s chaotic business landscape, success for SaaS focused companies is based on much more than a strong product – innovations in the purchasing experience, usage, payments and service have quickly become essential for both survival, and growth. However, for many SaaS organisations. Source.

SaaS Payments 78

SaaS Payments Payments Payment Services SaaS 78

Baremetrics

JULY 8, 2020

And unfortunately, a lot of SaaS and subscription-based companies don’t take any action to stop it from happening. It generally happens as a result of the customer’s payment failing and never resolving the issue. After a certain amount of time goes by without payment, their subscription doesn’t renew, which results in churn.

SaaS Payments 97

SaaS Payments Churn Payment Solutions Payments 97

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Aaron Beashel

MARCH 9, 2018

I’ve been fortunate to work in a number of SaaS businesses in my career. In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. How to select the right Go To Market model for your SaaS product. In others however, growth has seem like a slog. What is a Go To Market model?

Scale 192

Scale SaaS Payments B2B Strategy 192

Practical Advice on SaaS marketing

JANUARY 10, 2017

I talk with a lot of new customers about how and why they bought a software-as-a-service (SaaS) solution. It’s not that these companies didn’t evaluate the SaaS solution seriously. After all, subscription pricing is one of the great advantages of SaaS solutions over traditional on-premises software. We just subscribed.”

SaaS 113

SaaS Acquisition Customer Success Payment Features 113

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 138

Pricing SaaS Payments Payments SaaS 138

Incredo

OCTOBER 8, 2019

What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? Even invitation to quizzes, upcoming webinars, product demos serve awesome sources of leads and make them stay longer on your site. How to get SaaS customers: Our 8 tactics Finally we reached this section.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. Software to track analytics, transfer payments, manage inventory, create videos and for many other things.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. In the earlier days of software-as-a-service (SaaS), for example, lots of prospective customers had concerns about SaaS and cloud computing, and they needed to become more familiar with the basics.

Marketing 113

Marketing SaaS Software Review Mobile 113

ChurnZero

AUGUST 14, 2020

Get direct access to CRM data, such as accounts, contacts, opportunities, cases, subscription data (renewal date, license count, total contract value, etc.) Subscription Billing Software. What is subscription billing software? Webinar Software. What is webinar software? Sales or Sales Operations. Who owns it?

Payments 87

Payments Payment Solutions Customer Success Software Review 87

Unbounce

AUGUST 13, 2019

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). For SaaS marketers, volume is the name of the game. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work?

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SaaS Acquisition Content Marketing Benchmarks 111

User Pilot

JUNE 30, 2025

If the user showed some engagement but didn’t reach a key milestone, I’ll offer a webinar invite or a quick tip to unblock them. It highlights what’s new, points out premium benefits, and gives a clear CTA to restart the subscription. Keap’s email inviting trial users to a webinar session with a personalized setup.

Onboarding 71

Onboarding Software Review Engagement Churn 71

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And SaaS marketers are getting better at all of the above in 2020. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time. The Big Problem: SaaS Marketers Are Converting Less.

SaaS 145

SaaS Software Review Consulting Machine Learning 145

User Pilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103