Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

User Pilot

AUGUST 26, 2024

Liv-ex is a London-based marketplace for the wine trade. It gives wine merchants and producers real-time wine transaction prices and exclusive market data and insights. They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. Let’s dive in.

Merchant Services 105

Merchant Services Payment Solutions SaaS Payments Payments 105

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. Uber is a classic marketplace company. You had town car services before.

Acquisition 162

Acquisition Software Review Payment Methods Marketplace as a Service 162

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Five percent is okay.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. Are you a marketplace or are an e-commerce retailer?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

User Pilot

JULY 23, 2024

It helps you think creatively and reimagine existing products and services. For example, you could adapt existing solutions for new markets, combine features from different products to create something new or modify a product to better meet customer needs. Who is part of the product development team?

Development 109

Development SaaS Marketplace as a Service Scale 109

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Once you’ve figured that out, the software will naturally follow. Gainsight’s Pulse Conference attendees yearly growth.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Sales Hacker

JUNE 17, 2025

Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today? Look on the multi-product side, especially for vertical software, I think everyone thinks they’re kind of unique in a snowflake. So Sophie Buonassisi: I love it.

AI 82

AI Technical Advisors Underperforming Technical Team Sales Hiring 82

Sales Hacker

FEBRUARY 7, 2018

What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend. Previously they may have only spent $1,000 when buying a SaaS service online.

Scale 100

Scale Growth Hacking Scaling Sales Hiring 100

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The best product management tools of 2023 They say a craftsman is only as good as their tools.

Management 105

Management Marketplace as a Service Interviewing Product Marketing 105

User Pilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?

Payment Methods 52

Payment Methods Payment Solutions Retention Churn 52

User Pilot

MAY 27, 2025

You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI. Computers may be our most powerful tools, but most of us can’t build or modify the software we use on them every day. This role is based in San Francisco, CA.

Management 52

Management Underperforming Technical Team Scale B2C 52

OpenView Labs

APRIL 13, 2020

If there is a strong viral component to your product, perhaps a more product-focused growth strategy is in order, and your Marketing team can support the Product team in driving that viral growth through messaging, email, etc. Are there marketplace dynamics? And how does that look by channel, campaign, etc.?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OpenView Labs

NOVEMBER 21, 2023

For just SaaS products (removing marketplaces, eCommerce, and DTC), the average activation rate is 36%, and the median is 30%. A K-Factor measures how many people are told about your product by one user, and therefore acquired for free. We’d say your paid plan must cover the cost of marketing and product development.

Scale 52

Scale Benchmarks Sales Hiring Retention 52

User Pilot

JULY 31, 2024

They observe competitor innovations and react to customer requests to meet market demands. Canva, for example, developed a user-friendly, on-the-go graphic creation tool that created a whole new market. HubSpot, meanwhile, identified a need within the CRM software market and addressed it. Userpilot on Product Hunt.

Development 104

Development Strategy Market Research Innovation 104

User Pilot

OCTOBER 22, 2023

Webinar automation is a great way to scale your webinar strategy without sacrificing a personal touch, particularly since automated webinar software has evolved significantly in recent years to make this possible. Onboarding webinar example. This is where webinar automation comes in. Conversion in this context might mean feature adoption).

Engagement 105

Engagement SaaS Onboarding Marketplace as a Service 105

Sales Hacker

JUNE 7, 2021

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. Product management.

Sales Recruiting 120

Sales Recruiting Payment Services Payment Methods Sales 120

User Pilot

JULY 28, 2023

Pros: More insightful, segmented customer feedback An efficient solution for validating an idea quickly Requires no software development process Cons: No insights on real customer behavior Users can easily ignore or miss an email An email MVP can be used to launch a new feature – scheduling social media posts is a similar idea. #3

Marketplace as a Service 96

Marketplace as a Service Social Media Machine Learning Artificial Intelligence 96

OPEXEngine

FEBRUARY 22, 2022

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

MARCH 29, 2024

Userpilot uses content marketing to increase brand awareness. Tableau builds trust with potential customers on software review platforms. Starbucks leveraged influencer marketing to promote its “Sparkle Shop”. For instance, you can create a virtual reality experience that transports users to the heart of your product story.

Branding 105

Branding Social Media Advertising Technical Review 105

FastSpring

APRIL 13, 2023

It starts with self service. And so that was really about giving an even playing ground for for companies to navigate the policy market. I felt like there was an easier way to communicate goods and services online, digitally. When you’re, you’re moving into new markets? And so I believe in buyer empowerment.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

User Pilot

OCTOBER 31, 2022

Another impressive dimension of Userpilot’s software is event tracking and feature tagging. You can’t stand still in the competitive SaaS market. You need to understand how customers are responding to using your application or service and build up an idea of their loyalty over time. Geoffrey Moore.

Onboarding 98

Onboarding Software Review Marketplace as a Service Underperforming Technical Team 98

Sales Hacker

MAY 12, 2021

Software tools are constantly improving their platforms with new features, new product lines and new uses cases. Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. Are talk tracks just a fancy new tech take on sales scripts?

Sales Enablement 100

Sales Enablement Sales Outsourced Development Technical Review 100

User Pilot

MAY 21, 2024

Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. It’s a key metric for assessing customer satisfaction and retention. or expressed as a percentage: 10%.

Churn 52

Churn Retention Software Review Metrics 52

User Pilot

FEBRUARY 24, 2025

Experience building 0-1 products, platform/ecosystem products, or marketplaces. As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services.

Technical Advisors 52

Technical Advisors Data Management Scale 52

OPEXEngine

MARCH 9, 2021

A clever business model enabled the company to be “the fastest-growing software company on the planet,” he says. Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. This clarity puts you on the path to product-market fit. Company Culture.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Valuize Consulting

SEPTEMBER 30, 2024

Understanding the three levels of a productcore, actual, and augmentedis crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. It’s the essence of what the product or service deliversbeyond the physical item itself.

Customer Success 52

Customer Success Strategy Azure Technical Review 52

Valuize Consulting

SEPTEMBER 30, 2024

Understanding the three levels of a product—core, actual, and augmented—is crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. It’s the essence of what the product or service delivers—beyond the physical item itself.

Customer Success 52

Customer Success Strategy Azure Technical Review 52

Chart Mogul

JUNE 23, 2022

In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

How To Buy Saas

MAY 23, 2022

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. 5 best marketing automation software for your business.

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. Every dollar you spend on customer acquisition—whether through sales and marketing costs or software tools—attributes to your total customer acquisition cost. .

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. Source SaaS Metrics 2.0:

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

AI Search 95

AI Search AI ChatGPT Marketing 95