User Pilot

FEBRUARY 28, 2023

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. In this article, we’re going to unpack the techniques, examples, and tools you need to create effective feedback forms within your own SaaS.

Marketplace as a Service 98

Marketplace as a Service Churn Onboarding Engagement 98

User Pilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

Management 105

Management Interviewing Marketplace as a Service Product Marketing 105

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. Use SaaS metrics to reiterate, test, and improve.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

FastSpring

MARCH 27, 2023

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Corporate learning is really enterprise SaaS.

Payment Solutions 105

Payment Solutions Payment Services SaaS Payments VP of Engineering 105

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Is it booking the product demo? Buying your product? 1, so I click on the link to get to the marketplace.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

JANUARY 28, 2019

If you’re in the SaaS industry, chances are you’ve heard of customer success. Gillian Heltai, SVP of client services at Talkdesk, will walk you through how to build a high-performing CSM team. From Product Market Fit to Scale—Perspectives from Founder and Investor with Vista Equity Partners and Zapproved (4:10 – 4:40 pm).

Scale 110

Scale Marketplace as a Service Customer Success Scaling 110

OpenView Labs

FEBRUARY 3, 2022

As part of our last three annual finance and operating benchmarks surveys, we’ve asked nearly 2,000 startup founders and leaders of B2B SaaS businesses this simple question: “What’s keeping you up at night?”. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

User Pilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Connect with Else on Linkedin. Positioning.

Scale 105

Scale AI Growth Hacking Innovation 105

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Happy to be here. It’s just the type of work I was doing.

SMB 189

SMB Scale Startup Marketplace as a Service 189

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Because I had a background in SaaS, I had the opportunity to join the team.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. So how can we do more of that?

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SaaStr

SEPTEMBER 3, 2019

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 145

Acquisition Software Review Payment Methods Marketplace as a Service 145

OpenView Labs

APRIL 13, 2020

If there is a strong viral component to your product, perhaps a more product-focused growth strategy is in order, and your Marketing team can support the Product team in driving that viral growth through messaging, email, etc. Are there marketplace dynamics? And how does that look by channel, campaign, etc.?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Intercom, Inc.

JANUARY 16, 2020

We chatted about the company’s evolution from RealtimeBoard, a tool beloved by the UX community, to Miro – a rapidly growing SaaS innovator that boasts Dell, Netflix, Ikea, and Spotify amongst their steadily growing roster of clients. Andrey explains why embracing the professional services sector in a unique way has paid dividends.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

FastSpring

APRIL 13, 2023

You’ll hear Justin’s founder story and how he created a first-in-market platform that allows companies to seamlessly integrate 3D and augmented reality tools into their brand experience. On this podcast, we share stories from global SaaS leaders that you can use to inspire new growth strategies in your own business.

Payment Methods 136

Payment Methods Marketing Payments SaaS Payments 136

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content? Thanks for having me.

Scale 145

Scale Sales Hiring Construction Education 145

How To Buy Saas

MAY 23, 2022

What is Marketing Automation ? If you have been wondering what is marketing automation? Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. The downside?

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

SmartKarrot

JUNE 25, 2021

No business can survive in the long run without a loyal customer base for its services or products. SaaS leaders need to believe and keep the product in mind to guide customers properly. The customer development methodology provides frameworks to modern businesses for assessing product viability via customer demand.

Development 10

Development SaaS Sales Hiring Marketplace as a Service 10

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. So the first question is what made SaaS so successful. Customers love SaaS products and tools because it simply works. Why do developers love SaaS products?

SaaS Payments 235

SaaS Payments Metrics Payment Methods Scale 235

Casey Accidental

OCTOBER 18, 2021

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

SaaStr

JUNE 10, 2021

I was previously the CEO of MySQL, an open source product you may know. And I’m here to talk about SaaS products and how they can be delivered, and how you build a sustainable business for your own SaaS company as you serve customers. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 144

Outsourcing Services Marketplace as a Service Outsourced Development Scale 144

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. In all seriousness though, that’s kinda what Horizontal SaaS promises (or tries) to be.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

MARCH 19, 2019

Ceci Stallsmith: We want to help you think about, all right I’m probably a SaaS product if I’m sitting in this room, it is SaaStr, how do I think about whether or not I have the opportunity to build a platform or an ecosystem. The life blood of many SaaS businesses is are people using the products that we’re shipping.

Payments 126

Payments Scale Scaling Revenue 126

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. There isn’t one most important SaaS metric. Selling to the mid-market is hard.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Why should I build a partner program for my SaaS business?

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

The Angel VC

AUGUST 25, 2017

We will continue to focus on two business models: SaaS and marketplaces SaaS We use a broad definition of SaaS. We’re interested in horizontal and vertical SaaS. We’re looking for companies that we think can build a 10x better product and/or drive a paradigm shift in the industry.

Investment 118

Investment Marketplace as a Service Blockchain Machine Learning 118

User Pilot

OCTOBER 22, 2023

A primary goal of customer success teams at SaaS companies is to drive user engagement. Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product.

Engagement 105

Engagement SaaS Onboarding Marketplace as a Service 105

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 185

Travel Marketing Scale Outsourcing Services 185

User Pilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. New complementary products or partnerships further widen moats.

Strategy 90

Strategy Technical Review Business Innovation 90

SmartKarrot

MAY 13, 2021

Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech. Manage customer relationships and become the trusted advisor for the customer.

Customer Success 10

Customer Success Technical Review Marketplace as a Service Scale 10

SaaStr

NOVEMBER 21, 2020

As for Rob, before founding Salsify, he was the first-ever product manager at Cambridge Semantics and before that was a Senior Product Manager @ Endeca helping grow the company to it’s $Bn exit. How does Rob think about the bundled vs unbundled thesis within SaaS? How does Rob think about usage vs seat-based pricing in SaaS?

SaaS Payments 266

SaaS Payments Scale Payment Services Payment Solutions 266

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

AUGUST 7, 2021

Sara Hicks, VP of Product, Commerce @ Mailchimp. Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Mariela Towers, Head of Marketing @ BEE. Matteo De Renzi, Global Marketplace MD @ GT Gettaxi (Gett). Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth.

VP of Engineering 271

VP of Engineering Technical Cofounder CTO Coach CTO Hire 271

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

User Pilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. New complementary products or partnerships further widen moats.

Strategy 52

Strategy Technical Review Business Innovation 52