Remove Marketplace as a Service Remove Product Marketing Remove SaaS Remove Software Development
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. Use SaaS metrics to reiterate, test, and improve.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

EJ Brown 00:31 That was Ryan Austin, the founder and CEO of Cognota, the first and only LearnOps platform for corporate learning and development teams. On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. Ryan Austin 01:00 Sure.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

I was previously the CEO of MySQL, an open source product you may know. And I’m here to talk about SaaS products and how they can be delivered, and how you build a sustainable business for your own SaaS company as you serve customers. And if we look at the specifics of the word SaaS, software as a service.

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12 Types of Minimum Viable Product With Their Pros and Cons

User Pilot

You can draw inspiration from across the SaaS world. What is a minimum viable product? A minimum viable product (often referred to as an MVP) is a version of a product with just enough features to be usable. 3 – “The Fake Door” minimum viable product test What is it?

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The Beginner’s Guide to Product Operations

SmartKarrot

Needless to say, in a market filled with cloud-based SaaS solutions, the demand for product operation becomes apparent. Product operation is a key aspect of product management. Products can be software, hardware, or even services. Product Management Vs Product Operations Vs Product Marketing.

Scale 10
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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

Most of the time in Saas, it is going to be ARR (Annual Recurring Revenue) but it can be anything. An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? Product Marketing. The article is using the word “growth” a lot.