Kellblog

OCTOBER 13, 2023

I decided to take a quick break from SaaS metrics after doing a matched set of conference presentations in the past two months ( strategic at SaaStr Annual and tactical at SaaS Metrics Palooza ) — and that’s not to mention starting the SaaS Talk podcast with my “metrics brother” Ray Rike. See you there.

Product Marketing 98

Product Marketing Marketing Education Metrics 98

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 97

Product Marketing Metrics Customer Lifetime Value Marketing 97

Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. SaaS startups, however, have unique advantages. Unlike consumer Internet products, SaaS products are essential business tools. SaaS customers take them very seriously. SaaS Customer Alignment Tip #13.

Product Marketing 130

Product Marketing Marketing SaaS Software Development 130

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Product Marketing 91

Product Marketing Marketing Churn Customer Lifetime Value 91

SaaStr

JANUARY 26, 2024

Dear SaaStr: What Are Some of the Biggest Changes for SaaS Founders and Startups in 2024? The Rise of One-and-Done Fundraising as a Vibe Founders will get back to only planning to raise one round to truly get to product-market fit for real. Slower Growth in SaaS is Internalized. A few I’m watching: #1.

SaaS 221

SaaS Startup Scaling Product Marketing 221

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

Product Marketing 81

Product Marketing Scale Sales Hiring Sales Recruiting 81

Tom Tunguz

JULY 25, 2020

To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m But I see this company structure more frequently across SaaS startups. I searched on LinkedIn for VP Demand Generation.

Sales Recruiting 208

Sales Recruiting Product Marketing Scale Sales Hiring 208

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development.

Product Marketing 52

Product Marketing Enterprise Marketing SaaS 52

SaaStr

AUGUST 6, 2021

They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. Sean’s product department is responsible for engaging and delighting users—for making the happy customers that become the proponents of the brand.

Product Marketing 264

Product Marketing Marketing B2C Strategy 264

For Entrepreneurs with David Skok

DECEMBER 13, 2017

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup.

Product Marketing 263

Product Marketing Marketing Startup Sales 263

SaaStr

AUGUST 12, 2023

Dear SaaStr: What Are The Characteristics of a Good SaaS Product? A good SaaS product is one that after 18–24 months at least, propagates enough of its own leads to create a self-sustaining business. If you aren’t, you probably don’t have true product-market fit. appeared first on SaaStr.

SaaS 199

SaaS Product Marketing Customer Success Marketing 199

SaaStr

DECEMBER 16, 2023

Dear SaaStr: What Are The Top 10 Things to Know Before Starting a SaaS Company? We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. It takes 7–10 Years in SaaS to Get Anywhere. The SaaS Year of Hell.

Part-Time VPE 211

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 211

SaaStr

MAY 28, 2021

Should you join that Successful SaaS start-up? The one that just raised a nice seed round, that has $20k in MRR, and a cool product? And it turns out, at least in my experience, the characteristics of Successful and Very Successful SaaS companies are actually quite different. Product-market fit. More on that here.

SaaS 314

SaaS Market Segmentation Product Marketing Marketing 314

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. What is product marketing?

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

Kalungi

JANUARY 12, 2024

You have a quality product, you’ve confirmed interest in the market, but at what point have you hit product-market fit (PMF)? Understanding your growth stage is crucial for developing the right go-to-market strategy for your B2B SaaS business—it’s also something CEOs and founders often get wrong.

Product Marketing 40

Product Marketing Marketing B2B Strategy 40

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Sales Recruiting 88

Sales Recruiting Product Marketing Scale Sales Hiring 88

The Angel VC

AUGUST 7, 2014

Product/market fit is a topic that I've touched on a few times on this blog. It's that extremely crucial but somewhat hard to define (and even harder to measure) step which every startup needs to cross as it goes from an idea to a product to a real, scalable business.

Product Marketing 133

Product Marketing Startup Marketing SaaS 133

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing 137

Product Marketing Marketing Sales Hiring Payment Services 137

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. If you’ve stalled, it means you’ve fallen out of product market fit.

Sales Hiring 246

Sales Hiring Sales Recruiting Scale Headcount 246

SaaStr

JULY 3, 2023

Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. Or just hiring a junior marketer to start to save a few dollars. My overly specific rough rule is about $20k in MRR. It Wasn’t a Week Too Early.

Sales Hiring 212

Sales Hiring Marketing SaaS Engineering 212

SaaStr

JULY 26, 2022

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Net net, most true SMB SaaS products often churn on the order of 3% per month almost no matter what you do.

SMB 350

SMB Churn Payment Services SaaS 350

User Pilot

FEBRUARY 25, 2024

Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Creating AI microcopy.

SaaS Payments 100

SaaS Payments Trends Payment Solutions Payment Methods 100

SaaStr

JULY 29, 2023

Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. You may not have product-market fit. You may not have built a product people will actually pay for. But assuming you have … well — are you doing any marketing ? There are 100,000+ SaaS apps out there. Marketing takes time.

Development 181

Development SaaS Sales Content Marketing 181

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

SaaStr

SEPTEMBER 26, 2023

How is AI going to impact the software and SaaS landscape of the next couple of years and also the next 5-10 years? She watched the SaaS and Cloud wave ride and thought there’d be a huge pullback in markets this year. Shen likes to use the super-human definition of product market fit. sending a meme in Discord).

AI 245

AI Generative AI Venture Capital SaaS 245

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

SaaStr

JUNE 3, 2021

One fundamental question asked was What Everyone Should Know Before Starting a SaaS Company. The top 5, with links to the related posts: It may well take 24 months to get to true product-market fit and Initial Traction. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months. And Then?—?Reignition.

Part-Time VPE 281

Part-Time VPE VPCs (Virtual Private Cloud) B2C SaaS 281

User Pilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine.

Product Marketing 89

Product Marketing Strategy Marketing Market Research 89

SaaStr

AUGUST 30, 2022

Dear SaaStr: When Do You Know It’s Time to Tilt a Bit in SaaS? I think in SaaS, it’s time to pivot when you have a handful of customers, and they are happy, and it’s been 9+ months … and you are growing, but slowly. It’s time to tilt a bit, and get more product-market fit and/or expand your market.

SaaS 217

SaaS Product Marketing Software Marketing 217

Predictable Revenue

JUNE 10, 2021

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. The post How to Price your SaaS Product appeared first on Predictable Revenue.

Pricing 165

Pricing SaaS Scaling Product Marketing 165

SaaStr

APRIL 20, 2024

In the SaaS industry, 80% of buyers choose companies they’ve heard of, making brand recognition a critical factor in revenue growth. Focus on creating clever and affordable marketing ideas that grab attention within your target audience. Consistency is key in marketing. Do things every week, not just when you have time.

Sales Hiring 247

Sales Hiring Startup Marketing Technical Review 247

SaaStr

OCTOBER 13, 2023

Even Ford, which isn’t a SaaS startup, is a capital-intensive business that achieved growth and profitability in a mere five months. It’s possible to have high growth if you have a solid product and aspire to be profitable within a reasonably short time frame.

Outsourcing Services 231

Outsourcing Services Sales Hiring Scale SaaS 231

Andreessen Horowitz

SEPTEMBER 16, 2019

Product-market fit is “ the only thing that matters ” early on in the startup journey, wrote Marc Andreessen in June 2007. Conventionally, product-market fit comes down to early signals that the market has voted your product as the best …

Product Marketing 97

Product Marketing Marketing Startup Enterprise 97

SaaStr

MARCH 29, 2020

But there are pockets of SaaS that are growing, and in some cases, significantly faster than before. We put out a thread here you can click on for a deep dive on 100s of SaaS openings from SaaStr CEOs: Are you hiring? Forager just closed a $10m round and is looking for a Director of Product in Chicago. — Jason ?InItTogether?

Sales Hiring 243

Sales Hiring SaaS SMB Content Marketing 243

Chart Mogul

MAY 18, 2021

Next up on the SaaS Open Mic Podcast is Brendan Sweeney, CEO and Co-Founder of Popmenu, a restaurant technology company. Popmenu’s SaaS offering helps restaurants attract, delight, and retain regulars at a time when big tech food delivery services are crushing food favorites. How to Run Sales in the Era of Product-Led Growth.

Product Marketing 59

Product Marketing Marketing Interviewing Cloud 59

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97