SaaStr

MAY 27, 2022

Notwithstanding the drama in the public markets, most SaaS companies and startups are growing faster than ever. #6. About two-thirds of you have a 90%+ logo retention rate. This sounds a bit high to me, and some founders may think their logo retention is higher than it really is. 59% of you have raised prices this year.

Sales Hiring 277

Sales Hiring Pricing Scale Interviewing 277

SaaStr

DECEMBER 17, 2021

Pricing is one of the most challenging elements to get right for SaaS companies. How much should you charge, and what pricing model works best? In an era of empowered buyers, vendors should take care to remove obstacles from the pricing process or risk losing the customer to a competitor.

Pricing 196

Pricing Scale Retention AI 196

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 104

Product Marketing Data Marketing Acquisition 104

Intercom, Inc.

FEBRUARY 11, 2020

A retention campaign that paints a commercial relationship as a personal one will always be awkward at best and at worst will create ill will. Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps. Identify and solve the problems that caused churn.

Retention 282

Retention Sales Hiring Churn Onboarding 282

User Pilot

OCTOBER 24, 2023

From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. TL;DR Usage-based pricing is a consumption-based pricing model that charges customers based on how much they use a product (instead of at a flat monthly rate). What is usage-based pricing?

Pricing 104

Pricing Payment Solutions SaaS Payments Payments 104

SaaStr

APRIL 19, 2024

EchoSign, which Adobe bought, had $12M in ARR, growing 100%, with 120% revenue retention and cash flow positive. For Hubspot, CRM will be bigger than marketing automation in two years, and they were a marketing company. Don’t charge too much lower than them because you’ll tell the market you’re not as valuable.

Engineering 228

Engineering Business Model Pricing Scaling 228

User Pilot

FEBRUARY 26, 2023

Looking for some great customer retention survey questions to include in your feedback form? Customer retention surveys are the lens through which you can see how people are feeling about your brand. The goal is to get valuable insights into customers’ needs and use this information to improve retention. Look no further!

Retention 98

Retention Scale Underperforming Technical Team Churn 98

FastSpring

AUGUST 19, 2022

According to an OpenView survey, by 2023, 56% of SaaS companies will be using or expecting to test usage-based pricing, which they define as “a pricing model that enables customers to pay for a product according to how much they use it.”. Seat-based pricing (SBP) is a usage-based metric. SaaS pricing is tough to optimize.

Pricing 134

Pricing SaaS Technical Review Forecasting 134

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Marketing 102

Marketing SaaS Acquisition Scale 102

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 250

Scale Sales Hiring Sales Marketing 250

Tom Tunguz

DECEMBER 27, 2021

Ten years ago, startups pulled capital from the capital markets. I call these mark-to-market rounds. I call these mark-to-market rounds. Mark-to-market rounds press private markets closer to public markets in three ways. Second, mark-to-market rounds offer secondary. link to 100x ARR).

Startup 261

Startup Strategy Marketing Entertainment 261

User Pilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Launching customer retention programs that reward loyal customers.

Retention 91

Retention Strategy Management Churn 91

Chart Mogul

JUNE 1, 2023

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

Retention 90

Retention Metrics Benchmarks SaaS 90

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

Retention 52

Retention Engagement Strategy AI Search 52

ChurnZero

JUNE 24, 2022

With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. You can download the full report for net retention and gross retention benchmarks as well as retention metrics in relation to ACV, growth, size, and more.

Benchmarks 98

Benchmarks Retention Software Review Technical Review 98

Clouded Judgement

APRIL 11, 2024

net retention and CAC payback). The first few months of this year felt like a lot of churning in the market. This has all resulted in the median stock price declining 5% YTD. On the other hand, if your net revenue retention is 120%, you only need to grow new logo revenue 10% to be a “high growth” business.

Cloud 177

Cloud Software Azure AWS 177

Subscription Flow

JANUARY 3, 2024

Consider the potential for growth if you make your pricing model a consistent priority for your company. Most SaaS companies, on the other hand, treat pricing as an afterthought, setting it and then forgetting about it, rather than viewing SaaS flexible pricing strategies as ongoing processes critical to their success.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 103

Product Marketing Marketing Social Media Scale 103

Andreessen Horowitz

SEPTEMBER 7, 2023

The internet opened up a major consumer market by providing services more cheaply, and to more people, online. To calculate the size of the market, we use the equation price of service x unit of service (e.g., Higher prices. Better retention and engagement. users, time spent).

AI 129

AI Generative AI Marketing Compensation 129

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Kellblog

JUNE 10, 2021

This is a quick post to share the slides I presented today at the GainSight Pulse Everywhere 2021 conference in a session entitled Net Dollar Retention, Key Benchmarks at $50M, $200M, and $1B in annual recurring revenue (ARR). In the session we discuss: The answer, which is 104%. Median NDR which is surprisingly invariant across size.

Benchmarks 110

Benchmarks Retention Subscription Payment Features 110

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past.

Subscription 52

Subscription Payment Features Pricing Marketplace as a Service 52

Chart Mogul

MARCH 23, 2023

And, is your poor retention the reason for your slower growth in 2023? If you’re unsure, check your retention metrics. Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers?

Retention 52

Retention Metrics Revenue Scale 52

Intercom, Inc.

OCTOBER 5, 2018

Customer retention is the silent killer of SaaS businesses today. What is customer retention? Customer retention is the rate at which your business can keep its paying customers over a given period of time. Customer retention is the rate at which your business can keep its paying customers over a given period of time.

Churn 199

Churn Retention Strategy Education 199

User Pilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Scale 105

Scale Marketing Growth Marketing Payment Features 105

Andreessen Horowitz

NOVEMBER 1, 2023

One of the most common pricing questions we get from late-stage SaaS companies is: should we switch to a usage-based pricing model (also known as consumption-based pricing)? But just because usage-based pricing has worked for other companies doesn’t necessarily mean it’ll work for yours. How will you compensate your reps?

Pricing 89

Pricing Compensation Subscription Payment Features 89

ProfitWell

NOVEMBER 15, 2019

The SaaS tool market is extremely diverse; you’ll likely need multiple tools for different tasks. So I’ll unpack some of our favorite tools that cater to certain needs—analytics, accounting, retention, pricing, and more. There are hundreds of SaaS tools online that will help your business increase retention and decrease churn.

Retention 56

Retention Pricing SaaS Payments Payment Methods 56

User Pilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers. This leads to higher customer satisfaction , retention, and loyalty.

Marketing 97

Marketing Trends Metrics Forecasting 97

Chart Mogul

MAY 3, 2023

Retention is arguably the most critical metric in SaaS regardless of a company’s stage. Sid Jain, Senior Analyst at ChartMogul, … Retention is arguably the most critical metric in SaaS regardless of a company’s stage. If you’re an early-stage company your retention is a key sign of your product-market fit.

Retention 52

Retention Trends B2B SaaS 52

CustomerSuccessBox

MARCH 25, 2022

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? About customer retention cost. Here they are; Customer Marketing Professional Services Customer Engagement Customer Adoption Account Management Customer Training Customer Success Teams Technologies. So let’s bring it!

Retention 52

Retention Customer Lifetime Value Acquisition Churn 52

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. It forces you and your team to think about your marketing strategy in a new way. You need to tweak every marketing tactic to fit in with your overall subscription marketing strategy. What is subscription marketing?

Subscription 96

Subscription Payment Features Strategy Payment Methods 96

User Pilot

MARCH 16, 2023

Looking for an in-depth review of UserGuiding pricing so you can understand whether it’s the right choice for you? Finding a product that not only suits your business needs but also delivers value at the right price can be daunting. UserGuiding’s pricing plans. UserGuiding’s dashboard. How much does UserGuiding cost?

Pricing 98

Pricing Software Review Technical Review Onboarding 98

ChurnZero

JUNE 24, 2022

With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. You can download the full report for net retention and gross retention benchmarks as well as retention metrics in relation to ACV, growth, size, and more.

Benchmarks 52

Benchmarks Retention Software Review Technical Review 52

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

Underperforming Technical Team 103

Underperforming Technical Team Marketing Market Research Outsourced Development 103

User Pilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

AI Search 96

AI Search Social Media Cross-platform App Design (Application) Systems Review 96

Subscription Flow

NOVEMBER 16, 2023

Subscription based and fixed pricing were two payment methods that had benefits but also major drawbacks such as: flexibility for the client as well as the company. However, everything changed when consumption based pricing made its entry. What are the benefits of consumption based pricing?

Pricing 52

Pricing Payment Features Payment Services Payment Methods 52

OpenView Labs

FEBRUARY 9, 2021

This is why we’re seeing more and more SaaS companies—Datadog, Twilio, AWS, Snowflake, and Stripe, to name a few—find success with product led growth paired with usage-based pricing. Usage-based pricing will be the key to successful monetization in the future.”. Usage-based pricing is in all layers of the tech stack.

Scale 98

Scale Pricing Scaling AWS 98