FastSpring

APRIL 18, 2024

Some businesses outgrow their home countries after a seed or startup period that saw initial success domestically, while some businesses founded with niche markets or in smaller countries may need international sales as table stakes on day one. In this article, we focus specifically on price localization: What price localization is.

Payment Methods 78

Payment Methods Payments SaaS Payments Merchant Services 78

Buffer Resources

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Pricing 94

Pricing Social Media Consulting Branding 94

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

Pricing 52

Pricing Marketplace as a Service Technical Review Innovation 52

SaaStr

JANUARY 10, 2022

Q: How can enterprise software (SaaS) pricing be optimally defined, taking into account that two of three versions of the software can be offered, e.g. ‘small’, ‘medium’, ‘large’? different enterprise products … each with different approaches to pricing! Segment your pricing (we know this).

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Pricing Cloud Enterprise Software 214

SaaStr

MARCH 29, 2024

In that case, sometimes, if a startup is at least at scale, say $10m+ ARR, and knows the market and customers, a BigCo will still buy them at a multiple more appropriate for a startup growing far faster. The post Can You Still Get Acquired for a Decent Price if Growth Has Slowed or Even Stopped?

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Pricing Scale Startup Acquisition 230

SaaStr

JUNE 10, 2023

If you do raise prices, how about also adding more value than price increase? 2023 has become the year of not just the aggressive price increase, but the threatening renewal conversation. 2023 has become the year of not just the aggressive price increase, but the threatening renewal conversation. At least, feel better.

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Pricing SaaS Marketing Customer Success 179

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on. The answer?

SaaS Payments 208

SaaS Payments Payment Services Payments Payment Features 208

Stax

JANUARY 24, 2024

The phrase “dynamic pricing” often sparks heated debates in eCommerce and retail, and it’s not hard to see why. If you’ve ever booked a hotel, ordered an Uber, or shopped on Amazon, you’ve experienced the effects of dynamic pricing in real-time. Prices may shift down or up at a moment’s notice.

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Payment Methods Pricing Airlines Payment Solutions 88

Tom Tunguz

AUGUST 7, 2022

Since these transactions’ details are public, we can use them to infer how the private software market values companies. But no relationship exists between the Nasdaq’s price level & multiples. The data suggests the market has attained a pricing floor. Growth Rate. FCF Margin. Ping Identity. Thoma Bravo.

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Acquisition Pricing Startup Software 302

Andreessen Horowitz

MARCH 22, 2024

Effectively monetizing any new technology is a race to capture market share while still giving yourself room to grow your business. We’re in the very early days of genAI and until adoption curves and costs stabilize, there won’t be any tried-and-true pricing or packaging frameworks. Packaging: core, upgrade, or add-on?

Generative AI 126

Generative AI AI B2B Pricing 126

SaaStr

NOVEMBER 10, 2022

Marketing teams bloated in size to achieve the same goals. The post We’re All Paying the Price Now for Massive Overhiring appeared first on SaaStr. And importantly, in the boom times of late 2020-early 2022 … in many cases, all hiring discipline was lost: Everyone lowered the hiring bar, which reduced efficiency.

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Sales Hiring Pricing Cloud Startup 264

SaaStr

AUGUST 26, 2022

Fenwick, one of the bigger Silicon Valley / tech law firms put out its quarterly report on the venture market , sourced from 194 deals that actually closed in Q2’22, and I found the way the data was presented super helpful given all the drama in the venture markets, on twitter, etc. But Later Stage Prices Have Fallen Quite a Bit.

Pricing 297

Pricing Social Media B2C Startup 297

User Pilot

SEPTEMBER 20, 2023

Optional product pricing can help SaaS companies earn more money while charging less for their otherwise premium product. TL;DR Optional product pricing is a strategy where you sell your core product at a low cost and then encourage consumers to buy more accessories, features, or complementary products.

Pricing 101

Pricing Customer Lifetime Value Advertising Strategy 101

SaaStr

MARCH 12, 2019

If your app is about as valuable as Box, then price it like Box. If your app is about as valuable as Twilio, then price it like Twilio. They are used to it, and used to certain organic price points. If it looks like McDonalds, and tastes like McDonalds, it probably needs to be priced close to McDonalds.

Product Marketing 223

Product Marketing Pricing Marketing SaaS 223

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “[You] have to get some sort of dollar commitment for pilots in Mid Market and Enterprise deals. “Regular price increases for SaaS” — Benjamin Irvine. to grow deal size vs. blanket price increases.

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Pricing Scale Enterprise Onboarding 278

Payrix

APRIL 17, 2024

Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your target audience Your marketing campaign should address potential new customers, but what other audiences should you consider?

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

Tom Tunguz

JUNE 14, 2023

Nvidia’s sudden surge to $1t in market capitalization in the public market suggests it could be the case. Series B AI prices surged twice in the last 12 years, driven by a handful of outliers, but otherwise, they also move in lockstep. If a company adds AI to their pitch or nabs a.ai The data tells a different story.

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AI Marketing Pricing Software 298

SaaStr

JULY 21, 2022

– IPO market frozen. At this point, any founder in SaaS should know the public markets have fallen 50% or so from the peaks in 2021. Venture markets were so hot in 2021, that many SaaS founders could sell a few million dollars worth of their shares even in a Series A. The IPO market is mostly frozen.

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Marketing Scale Acquisition Pricing 252

FastSpring

SEPTEMBER 16, 2022

But what about pricing? When FastSpring’s Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as one of the most essential growth levers they employed to meet their next revenue goal. Why You Shouldn’t Trust How Your Competitor’s Price.

Pricing 110

Pricing Payment Solutions Payment Services SaaS Payments 110

SaaStr

DECEMBER 27, 2019

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Pricing in software is really in large part relative to what.

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Pricing Enterprise Software Sales 323

FastSpring

AUGUST 19, 2022

According to an OpenView survey, by 2023, 56% of SaaS companies will be using or expecting to test usage-based pricing, which they define as “a pricing model that enables customers to pay for a product according to how much they use it.”. Seat-based pricing (SBP) is a usage-based metric. SaaS pricing is tough to optimize.

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Pricing SaaS Technical Review Forecasting 134

User Pilot

SEPTEMBER 20, 2023

Working out pricing for a SaaS can be difficult, so consider using a cost-plus pricing method. TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. What is a cost-plus pricing?

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Pricing Software Review Market Research Acquisition 102

Blulogix

NOVEMBER 8, 2023

How Your Usage-Based Pricing Strategy Can Help You Stay Competitive in the Crowded Market By BluLogix Team In today’s fast-paced business landscape, staying competitive is more challenging than ever. One powerful tool in your arsenal is a well-crafted usage-based pricing strategy. Usage-based pricing caters to both.

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Pricing Strategy Scale Marketing 52

FastSpring

MARCH 9, 2022

Answer: It’s the pricing page. The path to a signup or purchase may include a variety of page views, but it almost always includes the pricing page. In this article, we’ll show you examples from a variety of SaaS pricing pages. 7 SaaS pricing page examples. Add a summary table for pricing plans. How do we know?

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SaaS Payments Pricing Payments Payment Methods 122

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 103

Product Marketing Data Marketing Acquisition 103

User Pilot

OCTOBER 24, 2023

From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. TL;DR Usage-based pricing is a consumption-based pricing model that charges customers based on how much they use a product (instead of at a flat monthly rate). What is usage-based pricing?

Pricing 103

Pricing Payment Solutions SaaS Payments Payments 103

Kellblog

MARCH 9, 2024

Set a margin target and then operate as efficiently as humanly possible in order to deliver the lowest prices to your customers. When you get savings, don’t increase the margins, decrease the prices. Great marketing machines are like Costco. The post Great Marketing Machines Are Like Costco appeared first on Kellblog.

Marketing 96

Marketing Pricing Innovation Revenue 96

Subscription Flow

JANUARY 3, 2024

Consider the potential for growth if you make your pricing model a consistent priority for your company. Most SaaS companies, on the other hand, treat pricing as an afterthought, setting it and then forgetting about it, rather than viewing SaaS flexible pricing strategies as ongoing processes critical to their success.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

How To Buy Saas

MARCH 7, 2024

The pricing model for software as a service (SaaS) might come in three different formats which are subscription-based, usage-based, or tiered pricing model systems. The tiered price system can be applicable either to separate feature sets or to levels of service for different price ranges.

Pricing 52

Pricing SaaS Payments Payment Solutions Payment Methods 52

Baremetrics

SEPTEMBER 10, 2021

When one company, or a group of companies, has a large enough market share in an industry, it may be able to push the price away from the equilibrium. This is called price leadership. If you’re interested in whether or not your company has the right pricing, or could leverage into price leadership, try out Baremetrics.

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Leadership Pricing Forecasting Customer Lifetime Value 98

Baremetrics

SEPTEMBER 28, 2021

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a pricing strategy for when a product enters the market. This pricing strategy is named for “skimming” the top layers of cream from milk. Table of Contents.

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Pricing Strategy Churn Branding 96