User Pilot

JUNE 19, 2023

What is cohort retention analysis? How do you leverage it to reduce churn and improve your retention rates ? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. What is cohort retention analysis? Cohort retention analysis heatmap.

Retention 81

Retention Social Media Customer Lifetime Value Acquisition 81

Totango

APRIL 4, 2024

Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion. If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say?

Customer Success 89

Customer Success Retention Revenue Sales 89

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Book a demo now if you want to improve retention in your company and increase revenue.

Retention 96

Retention Social Media Customer Lifetime Value Churn 96

Chargebee

DECEMBER 8, 2023

Leaders and investors across various industries and markets are looking more closely than ever into Net Retention Revenue [NRR], voluntary churn [customers wanting to move out of our platform], and involuntary churn [payment failures, disputes].

Retention 76

Retention Churn Payments Management 76

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 89

Acquisition Retention Customer Lifetime Value Churn 89

User Pilot

APRIL 22, 2024

In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development. But what strategies work? Book a demo to give it a try.

Customer Success 72

Customer Success Retention Software Review Customer Lifetime Value 72

User Pilot

NOVEMBER 29, 2023

Looks like it’s time to call in a retention specialist. A dynamic retention specialist will implement proactive strategies to improve the customer experience and increase loyalty, thus improving customer retention. Measuring KPIs to gauge the success of retention efforts. What is a retention specialist?

Retention 90

Retention Customer Lifetime Value Churn Outsourced Development 90

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 92

Retention Customer Lifetime Value Churn Metrics 92

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs. Customer retention cost (CRC) is the amount you spend on customer retention over a specific period.

Retention 89

Retention Customer Lifetime Value Onboarding Acquisition 89

Intercom, Inc.

FEBRUARY 11, 2020

A retention campaign that paints a commercial relationship as a personal one will always be awkward at best and at worst will create ill will. Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps. Identify and solve the problems that caused churn.

Retention 282

Retention Sales Hiring Churn Onboarding 282

Chargebee

DECEMBER 12, 2023

Leaders and investors across various industries and markets are looking more closely than ever into Net Retention Revenue [NRR], voluntary churn [customers wanting to move out of our platform], and involuntary churn [payment failures, disputes].

Retention 52

Retention Churn Payments Management 52

Intercom, Inc.

OCTOBER 4, 2022

A few years ago, we published The Customer Retention Starter Kit which helped thousands of businesses retain more customers over the long term. We’ll show you how to create a truly targeted customer retention messaging campaign that turns struggling signups into a series of churn-resistant power users. ?.

Retention 118

Retention Communication Engagement Churn 118

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

Marketing 272

Marketing Retention Customer Success Content Marketing 272

Chart Mogul

JUNE 1, 2023

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

Retention 90

Retention Metrics Benchmarks SaaS 90

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

VP of Engineering 242

VP of Engineering Scale Marketing Benchmarks 242

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 91

Product Marketing Data Marketing Acquisition 91

User Pilot

FEBRUARY 26, 2023

Looking for some great customer retention survey questions to include in your feedback form? Customer retention surveys are the lens through which you can see how people are feeling about your brand. The goal is to get valuable insights into customers’ needs and use this information to improve retention. Look no further!

Retention 93

Retention Scale Underperforming Technical Team Churn 93

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 80

Acquisition Retention Customer Lifetime Value User Experience 80

User Pilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Launching customer retention programs that reward loyal customers.

Retention 75

Retention Strategy Management Churn 75

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. Other important metrics related to churn and retention efforts. Ways to analyze churn and improve retention rates based on the data.

Churn 76

Churn Retention Benchmarks Customer Lifetime Value 76

Subscription Flow

DECEMBER 26, 2023

While teams targeting customer retention have excellent opportunities to innovate and connect in new ways because of the impending recession, shifting customer priorities and preferences, and new technology, however, they must first comprehend the market and the industry.

Retention 52

Retention Data Analysis Customer Support Technology 52

Intercom, Inc.

MAY 13, 2020

That’s Tom Ronen, Head of Customer Success for monday.com , on a topic that’s been on many of our minds lately: retention. We sat down with Tom and Kaitlin Pettersen, our Global Director of Customer Support, in a recent webinar that focused on how support teams can increase retention and reduce churn among their customers right now.

Retention 129

Retention Strategy Churn Education 129

Totango

AUGUST 16, 2022

Customer Retention Software Cuts Down Client Churn. Customer retention software has become essential for effective SaaS customer success strategies. Customer retention software automates best practices for maintaining clients, helping you deliver successful outcomes that inspire subscription renewals and repeat business.

Payment Solutions 98

Payment Solutions Payment Methods Retention Software Review 98

The SaaS CFO

JANUARY 24, 2023

Capital markets are tight. Time to focus on customer retention and the health of our recurring revenue. It’s somewhat ambiguous when we try quantify our customer retention costs. We know that we […] The post How to Calculate Customer Retention Cost appeared first on The SaaS CFO. The focus has shifted!

Retention 72

Retention Revenue SaaS Marketing 72

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 251

Scale Sales Hiring Scaling Outsourced Development 251

Intercom, Inc.

MAY 1, 2018

The latest batch of billion-dollar companies are built on high customer retention. That whole idea is this concept of customer retention, and it’s the next frontier. I don’t look at Intercom and think that we nailed marketing or that we nailed comms or media relationships or virality. Retention is the new conversion.

Retention 223

Retention Payment Methods Onboarding Payment Solutions 223

Chart Mogul

MARCH 1, 2023

Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it. Why is retention so pivotal? What does good retention look like? And does higher retention mean higher growth? We analyzed it all in our inaugural ChartMogul SaaS Retention Report. Why is retention so pivotal? In contrast, 41.1%

Benchmarks 98

Benchmarks Retention B2C Business 98

SaaStr

APRIL 24, 2022

SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan. SaaStr 545: Marketing to Developers: Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra. appeared first on SaaStr.

Sales Hiring 282

Sales Hiring Revenue Scale SMB 282

SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. WorkRamp shifted its focus to a different segment –– the mid-market and SMB side.

Scale 219

Scale Scaling SMB Marketing 219

User Pilot

JULY 12, 2021

How much does your business stand to gain from using customer retention analytics? Effective retention takes more than just using your intuition to determine what will keep customers satisfied. Customer retention analytics identify rates and sources of churn among your customer segments. What is customer retention analytics?

Retention 97

Retention Technical Review Software Review Churn 97

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Product Marketing 83

Product Marketing Marketing Churn Customer Lifetime Value 83

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 282

Scale Sales Hiring Sales Marketing 282