Tom Tunguz
FEBRUARY 26, 2025
Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.
SaaStr
DECEMBER 21, 2024
Dear SaaStr: When and how should SaaS startups offer reduced pricing vs the competition? For most SaaS apps, you want to at least start with just right, Goldilocks pricing: #1. Too high a price, and you start to add friction to the sales process. The answer is simple: mark up your pricing equal to the average discount.
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SaaStr
DECEMBER 4, 2024
Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. ” Pricing is also more than just the bottom-line price level. ” So, How Should You Price?
SaaStr
OCTOBER 25, 2024
Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. This creates a much harder capital markets environment. Why is the mid-market harder?
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
SaaStr
JANUARY 3, 2025
Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing? Many of the companies Ive invested in only offer annual pricing. And here, forcing annual pricing just creates gates to getting paid. Smartsheet for example standardized on annual pricing plus a free trial. and that sell mainly larger deals ($50k ACV and up).
SaaStr
JANUARY 3, 2025
One of the hottest topics in AI for B2B is around outcome-based pricing. Simply that outcome based pricing may be exciting to VCs who think it unlocks more TAM and budget, and it may seem exciting to founders and execs who think it will help them grow deal size. What I do know is a pricing model is not a product. What do I mean?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Some of which include how to: Capitalize on Pricing Page Visits Seize Project Initiative Signals Identify Champions Through Job Changes Act on Search Term Spikes Track Hiring Plans for Growth Opportunities
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It emphasizes the importance of transparent pricing, flexible contracts, and robust go-to-market strategies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.
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Zuora and BCG’s latest report uncovers how hybrid pricing models—combining subscription and consumption (usage)—are fueling faster growth, especially in AI-driven sectors. With insights on maximizing customer relationships and scaling for the future, this report is packed with actionable strategies to stay ahead in a rapidly evolving market.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
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The step-by-step Virtual Event Handbook from Thryv gives you all the tools you need for planning, setting goals, marketing, pricing and – don’t forget this one – event etiquette. Plus, the handy checklist will help you pull it all off without a hitch.
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Learn how such a fluid process can elevate the user experience, from enhancing engagement and trust through clear, transparent pricing and quick approval, to making payment processing an indispensable, customer-centric component of the software.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.
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Inside you will learn: How embedded analytics has become essential to business applications When to buy an embedded analytics solution and when to build one How to go-to-market, from pricing and packaging to external promotion How to build a business case and sell the project internally The future of embedded analytics …plus so much more.
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