Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

User Pilot

MAY 1, 2024

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.”

Underperforming Technical Team 79

Underperforming Technical Team New CTO Interviewing CTO 79

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Sales Hacker

MARCH 30, 2023

Related: The Ins & Outs of Variable Pay Compensation Structure for Sales Teams 2. Company B doesn’t overly penalize you if you perform poorly — they will continue to pay you some level of variable despite poor performance. Spoiler: All of these are bad signs.) Scenario 1: You underperform by 20%.

Compensation 74

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 74

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

NOVEMBER 23, 2022

The success of an executive team often depends as much on their interpersonal harmony as their professional expertise. How does a team establish rapport with one another? Algolia’s Bernadette Nixon (Chief Executive Officer) and Michelle Adams (Chief Revenue Officer) have spent the past few years developing this relational toolbox.

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Underperforming Technical Team Leadership Outsourced Development Finance 287

Baremetrics

NOVEMBER 2, 2021

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

SaaStr

APRIL 5, 2021

Because I suspected that small but interesting early traction was just bottom-feeding in the market. Not a true disruption in the market. Hmmmm … well, to me, that’s not a bad place to be once a space, a category, gets to $100m+. You’ll have to develop a very lean sales culture. So do some cool things.

Scale 242

Scale Sales Recruiting Underperforming Technical Team Pricing 242

SaaStr

DECEMBER 29, 2022

We believe that in order for SaaS companies to unlock their next stage of growth, their financial operations tech stack must strike the right balance between flexibility, which allows them to pivot quickly in an ever-changing market, and complexity, which supports them as they scale their business, operations, and monetization strategies.

Scale 225

Scale Underperforming Technical Team B2B AI 225

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury products are synonymous with high price tags. The quality has to match the price tag.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople.

Scale 241

Scale Sales Hiring Scaling Revenue 241

SaaSOptics

AUGUST 11, 2022

How to Navigate the Market Downturn. Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder. Raise, Sell, Merge, or Scale?

Scale 97

Scale Scaling Technical Review Venture Capital 97

User Pilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 92

ChatGPT Management Underperforming Technical Team Technical Review 92

OnStartups

MAY 18, 2021

All the points below have been pulled from startup sales teams that I think work pretty well (including the team at CRM software company, HubSpot). Building Startup Sales Teams. They’re not bad people, they’re just different from you, especially if you're an introverted geek like me. Don’t hire sales people too early.

Sales Hiring 110

Sales Hiring Scale Underperforming Technical Team Startup 110

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

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Product Marketing Scale Sales Hiring Sales Recruiting 82

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

User Pilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

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Underperforming Technical Team Scale Interviewing Social Media 83

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. First off, let’s spend a moment on this product/market fit point. The goal is to inflect the growth of the entire company over time.

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Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

User Pilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. In short, the feature allows teams to collect and prioritize feature requests at scale.

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Underperforming Technical Team AI Scale Onboarding 83

ProfitWell

JANUARY 6, 2020

We kicked off this year's event with a Pricing & Monetization Workshop. Your pricing is essential for your business because it's the exchange rate on the value you provide. Many companies devote ample time to developing a great product and then strategize pricing as an afterthought. Price Sensitivity.

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Pricing Underperforming Technical Team Scale Subscription 52

Chart Mogul

MARCH 1, 2022

ChartMogul lost a large number of legacy customers when migrating them to a new pricing model, however, the highly engaged `good fit` customers enabled ChartMogul’s continued growth. Early pricing experiments. ChartMogul’s pricing model was customer-based at the company’s inception. ChartMogul’s pricing page in 2017.

Pricing 52

Pricing Scale Underperforming Technical Team Retention 52

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Strategy 85

Strategy Marketing SaaS Customer Lifetime Value 85

Neil Patel

SEPTEMBER 3, 2021

To get a better idea of how you can use Brazen and the costs of this software, enquire about pricing online. Top features include: streamlined process to help put your event together quickly no user limits mean you can put a strong team together to work on your event streamlined registration to maximize attendance. Email Marketing.

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Sales Recruiting Social Media Sales Hiring Marketing 138

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here.

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Payment Methods Marketing Payments SaaS Payments 124

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Goal setting framework.

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Underperforming Technical Team Social Media Scale Interviewing 87

ProfitWell

NOVEMBER 12, 2019

Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Kellblog

NOVEMBER 2, 2023

As we struggle to hit top-down targets through rounds of cost-cutting, we cut here and squeeze there so much that we can develop a certain myopia. More subtly, have we teed up both failure and internal warfare by overcutting marketing relative to sales ? And create perverse incentives to not terminate weak employees in the process.

VP of Engineering 108

VP of Engineering Travel Underperforming Technical Team Headcount 108

Chart Mogul

NOVEMBER 7, 2019

At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. The Triple-A sprint gives you a way to build a sustainable growth process and can be used by any team in your business. Ask yourself: Which part of your business is underperforming?

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Underperforming Technical Team Development Churn Metrics 69

User Pilot

AUGUST 21, 2023

Product managers often work in cross-functional teams and bridge the gap between multiple departments. Product managers need to put themselves in the shoes of company executives, other team members, and of course end users so a strong affinity for empathy will go a long way. What qualities do you look for in a strong product team?

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Interviewing Underperforming Technical Team Management Sales Hiring 84

OpenView Labs

JANUARY 19, 2022

This means that the product is doing some of the heavy lifting that used to belong to marketing and sales and giving them new areas of focus. . This also means that the typical go-to-market playbook SaaS experts used to follow (below) isn’t as relevant as it used to be. You need marketing, right? Hard to know.

Scale 72

Scale Underperforming Technical Team Sales Hiring Marketing 72

Kellblog

JULY 8, 2020

Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. Expecting the sales leader to figure out positioning and pricing. Marketing and selling a platform as a vertical application. Ignoring churn greater than 15%.

Sales Hiring 139

Sales Hiring Startup Software Review Enterprise 139

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. Bad content!

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. HubSpot now offers freemium versions of their CRM, Marketing and Sales products. Here’s a list of the top freemium pricing strategy resources: Table of Contents.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Stax

FEBRUARY 28, 2024

In a saturated market, how do they distinguish themselves? With proper integration, they can minimize billing errors, enable adaptive pricing strategies, and provide real-time insights to enhance overall efficiency. Adaptive pricing strategies. However, only 10% of them currently employ these models.

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

Chart Mogul

MAY 30, 2019

Ingmar, our VP of Customer Success, and our support team cracked the code on first response time and measuring NPS. As we grow, we’re able to spend more time developing the proactive tiers of the pyramid without de-prioritizing a strong foundation of fast, helpful ticket replies and features that delight.

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Underperforming Technical Team Development Strategy Management 78

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. This felt like a missed opportunity.

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Outsourcing Services Scale Outsourced Development Underperforming Technical Team 111