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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. Alex Rosenblatt, CMO at Datadog who joined as their first go-to-market employee and stayed for over eight years, learned this lesson the hard way. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

The “SaaS Era” – Online trials, SEM/SEO, inside sales GTM 3.0: Wait until you have the resources to do it right. The post The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo appeared first on SaaStr. The infrastructure cost for real Enterprise readiness is massive.

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How to Decide Between One Domain or Many for SEO — Whiteboard Friday

The Moz Blog

Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them?

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What You Need to Know About LinkedIn Newsletters

Buffer Resources

  In this article, you'll learn everything you need to know about starting a LinkedIn newsletter, including how to set it up, best practices for content creation, and strategies for maximizing engagement and visibility. 💡 Want to learn how to start an email newsletter? We've got you covered in this article.

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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

Their growth at this stage depended on four factors: Inbound: implementing Search Engine Optimization (SEO). However, they found a Human Resources Information System (HRIS) to be a better option for growth. Outbound: including Account Based Marketing (ABM). Partner: investing in different partnership channels. Self-service.

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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Resources

  A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target. This makes sure I’m improving the article’s ranking potential but also provides valuable additional resources to the reader.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Resources

Stay AI: Predict and prevent e-commerce subscription churn Source: Stay AI For subscription-based e-commerce businesses, Stay AI uses machine learning to help you keep customers longer. AI SEO tools These AI tools streamline your SEO research and content optimization process to help you rank better on search.

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