Casey Accidental

JULY 30, 2018

I’ll start with product marketing. Product marketing has suffered from an identity crisis as long as I have known the term. Product marketing, when done correctly (which rarely happens), is usually in charge of three things: Deciding a soon to be released product’s positioning and messaging.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

User Pilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

Underperforming Technical Team 82

Underperforming Technical Team Scale Interviewing Social Media 82

Sales Hacker

JANUARY 14, 2022

The reality for many organizations is—top performers thrive and the rest of the team is left behind. A recent survey from Mindtickle and Heinz Marketing of 280 sales and revenue leaders found that only 14.7% of sales teams hit their goals. But each member of your sales team has unique strengths, weaknesses, and learning styles.

Underperforming Technical Team 98

Underperforming Technical Team Sales Enablement Construction Forecasting 98

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 86

Underperforming Technical Team Social Media Scale Interviewing 86

User Pilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. They also manage finances and supervise one or more engineering teams. Average salary: $196,172/yr.

Sales Hiring 95

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 95

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

User Pilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

Scale 91

Scale Underperforming Technical Team Sales Recruiting Software Review 91

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.

Scale 218

Scale Sales Hiring Cybersecurity Underperforming Technical Team 218

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. Strategy - annually changes. MSPOT stands for: Mission - rarely changes. Source: Amazon 15.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 89

B2B Underperforming Technical Team B2C Scale 89

User Pilot

DECEMBER 18, 2020

The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. There may not be as clear a path to your key activation points as you thought and these bad experiences will continue to affect any new users (accumulating churn over time). The bad news though?

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Product usage patterns. The outcome? Organizational scale. Lifestyle choices.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 93

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 93

Casey Accidental

MARCH 29, 2022

What is not sexy can differ by company, but usually the sexy things are new products and few features. Non-sexy things include general user experience improvements, performance, developer velocity, infrastructure, technical debt, and, fortunately less than it used to be, growth. That is not the target for product/market fit.

Investment 139

Investment Underperforming Technical Team User Experience Scale 139

Frontegg

DECEMBER 2, 2021

In addition, we are excited to welcome our new partners – the visionary team from Insight Partners, led by Praveen Akkiraju, Daniel Aronovitz, and Jeff Horring. Fast forward to now, Frontegg is running as the core product infrastructure for dozens of hyper-growing companies. Product-led Growth (a.k.a

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

Casey Accidental

NOVEMBER 28, 2023

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Product/market fit has a positive slope.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

SaaStr

JULY 25, 2021

I mean, and I may at the risk of stating at times of blinding lava, they’re very … They’re really care a lot about what is the market opportunity you’re going after, right? You can have the great product and a great team, but the market of small or very niche. Jyoti Bansal: Yeah.

Sales Recruiting 249

Sales Recruiting Sales Hiring Scale VP of Engineering 249

User Pilot

NOVEMBER 21, 2023

TL;DR A product launch checklist is a list of all the actions to complete before, during, and after releasing a new product , feature , or update. New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand.

Underperforming Technical Team 87

Underperforming Technical Team Sales Recruiting Social Media Market Research 87

Kellblog

JULY 8, 2020

Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK:

Sales Hiring 140

Sales Hiring Startup Software Review Enterprise 140

SaaStr

OCTOBER 30, 2021

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 263

Scale Sales Hiring Sales SMB 263

User Pilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision.

Underperforming Technical Team 82

Underperforming Technical Team AI Scale Onboarding 82

User Pilot

MARCH 28, 2024

User analytics play an essential part in the product development and management process. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. product marketing manager ). Team collaboration (e.g.

Underperforming Technical Team 52

Underperforming Technical Team Data Analysis AI User Experience 52

User Pilot

FEBRUARY 26, 2023

How would you feel if you could no longer use our products? This is a question used in product-market fit surveys. Startups use these surveys in the early stages of product development to measure the degree to which a product satisfies market demand. Add a picture of your team member to humanize it!

Retention 95

Retention Scale Underperforming Technical Team Churn 95

Intercom, Inc.

JULY 28, 2022

Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom. In today’s episode, we sat down with Sanj to talk about scaling sales teams, what makes a great salesperson, and strategies to deliver the best outcomes for your customers.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

User Pilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Why do you need to track product analytics?

Underperforming Technical Team 97

Underperforming Technical Team SaaS Churn User Experience 97

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

OpenView Labs

APRIL 11, 2019

I was born in Bombay, but grew up in New Jersey and was acutely aware of the juxtaposition of those two places in terms of economic development, politics and culture. I started the growth team and scaled Dia&Co’s customer acquisition and retention strategies. The Four Growth Levers – Foundational Building Blocks.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

Joel Caparella

OCTOBER 6, 2017

Once upon a time, the strategic element of marketing resided within the marketing department, but today the discipline is often absent from the marketing team and sadly may not have found a new home. For even the best sales team in the world the struggle begins when they receive a lead. 25% of the time.

Scale 55

Scale Strategy Management Marketing 55

Casey Accidental

JANUARY 2, 2018

I receive a lot of questions about growth teams. Is this marketing being re-branded? Who does this team report to? When do I start a growth team for my business? The purpose of growth is to scale the usage of a product that has product-market fit. Above is the traditional marketing.

Underperforming Technical Team 111

Underperforming Technical Team Scale Retention Engineering 111

SaaStr

JUNE 7, 2021

While this talk really shows his love of thinking about the bigger picture – this is the Strategy stage after all – Peter actually spends 90% of his time on execution. If you don’t have tickets, lock in Early Bird pricing today and bring your team! I was a software developer, a product person. TRANSCRIPT .

Sales Hiring 333

Sales Hiring Underperforming Technical Team SaaS Headcount 333

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Or it can be segmented by marketing channel, geography/market, cohort, or any other way that makes sense to your business.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

User Pilot

FEBRUARY 3, 2023

Customer analysis is important because it helps you create a personalized marketing strategy , reduces churn and increases retention , helps you make smarter product improvements , and helps you identify your most valuable customers (your target market). Gather insights about your customers from internal teams.

Software Review 95

Software Review Social Media Underperforming Technical Team Interviewing 95

Aaron Beashel

OCTOBER 31, 2016

During his time at Salesforce, Alex was fortunate enough to work directly with Salesforce co-founder and CEO Marc Benioff, and together they utilised a framework Benioff himself devised called the V2MOM to align and manage the Service Cloud team. It was game-changing for the company, and for each team that implemented it.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

A Smart Bear

FEBRUARY 26, 2019

Startup strategy is like Kung Fu. Founders almost never have a real strategy. They say things like “we have a unique feature” and “the incumbents are dumb,” which might be true, but isn’t a strategy. They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. This is my style.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Casey Accidental

NOVEMBER 13, 2019

Developer platform: a business where developers can build businesses on top of the business’s software and charge customers. The Weak Transition to Marketplace Arguments. Why is there a sudden demand of founders looking at this strategy? There are three fairly weak arguments I don’t like, but I’ll present them anyway. #1

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106