5 Steps to Build Your First GTM Playbook with Stage 2 Capital
SaaStr
DECEMBER 12, 2023
Traditional Sales Teams Vs. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it. What you need to do instead is leverage more content and intent data. Stage 2 Capital uses a Green/Yellow/red scenario.
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