SaaStr

NOVEMBER 30, 2023

The four stages of growth are: Early stage Early growth Growth Pre-IPO Each of those stages has key GTM milestones, benchmarks, and team-building strategies that allow you to grow effectively. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Scale 219

Scale Sales Hiring Scaling Outsourced Development 219

SaaStr

MAY 13, 2024

Manages press. Manages inbound (vs outbound) PR. More on this here: Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them Product Marketing. In big companies, product marketing is closely tied to brand and market positioning, so is part of “marketing”.

Sales Hiring 213

Sales Hiring Marketing Branding Product Marketing 213

SaaStr

OCTOBER 6, 2019

And often, if you are capital efficient, your marketing cost will be close to $0 at this point (you are barely spending anything to acquire most customers), and your sales costs are pretty predictable. Generally speaking, one Director of Sales can manage about 8 closers, account execs, max. Why would this be?

Sales Hiring 223

Sales Hiring Scale Sales Venture Capital 223

SaaStr

FEBRUARY 15, 2023

Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey. Then build your segmentation and sales processes around that. 20 million?

Scale 180

Scale Sales Hiring CTO Hire Scaling 180

SaaStr

JULY 27, 2021

Way, way too many senior marketers think CRO is “the next step” for them. But here’s what happens: They don’t know how to recruit an A+ sales team. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same. Even if they’ve owned a revenue commit — they’ve never owned a true sales number.

Sales Recruiting 289

Sales Recruiting Trends Sales Hiring Growth Marketing 289

SaaStr

NOVEMBER 16, 2022

.” So what are maybe one or two things you want to give as advice to founders who are doing sales in the very early stage, the first couple of million ARR, that you feel are super useful in that stage in kind of trying to develop that, I think that sales muscle, if you will. If you don’t have two, who do you hire?

Sales Hiring 208

Sales Hiring VP of Engineering Payment Methods Scale 208

Mucker Capital

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development. Sally's wisdom sheds light on this dilemma.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. People were signing up, sure, but they weren’t necessarily sticking around.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 126

Growth Marketing Marketing Scale Payment Features 126

SaaStr

AUGUST 11, 2021

Part of the reason may be the marketing team lacks sufficient ownership / management experience. One big problem with junior marketing hires — unlike junior sales hires — is they’ve rarely been given a number to own. Focus instead on hiring a boss for them. Blog posts.

Sales Hiring 262

Sales Hiring Marketing Leadership Metrics 262

Sales Hacker

NOVEMBER 3, 2023

Hiring was a common thread in conversations at both community dinners we hosted this week – one in San Francisco and the other in Austin (included a picture further along – great time as always!). It’s a strange hiring market out there especially at early-stage companies. Almost every company seems to be hiring.

Interviewing 87

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 87

Tom Tunguz

APRIL 2, 2021

It will determine your price point, your roadmap, your hiring plan, your revenue, and consequently your fundraising prospects. Sales teams and marketing teams' task is self-evident. Those sales cycles are fast and the contract sizes are large, which means cash in the bank. You face a critical decision.

Cloud 271

Cloud Sales Hiring Banking Enterprise 271

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 132

Scale Sales Hiring Sales Recruiting Technical Advisors 132

SaaStr

JULY 22, 2021

Make the sales team ask. Because not only will that turbocharge your growth, it adds certainty to your lead generation, and also most of these new customers will “free” How to accelerate things: Over-hire in Customer Success if you can afford to. More here: SaaStr | Customer Success Is A Single Digit Hire.

Sales Hiring 356

Sales Hiring Scale Customer Success Branding 356

Sales Hacker

NOVEMBER 14, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Given the posts on hiring, I was curious if things have changed.

Sales Hiring 85

Sales Hiring Travel Growth Marketing Sales 85

SaaStr

JULY 30, 2023

Low CAC, scalable growth strategies Growth engineers (this is super important!) MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. Map it all out.

Scale 192

Scale Sales Hiring AI Banking 192

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. Both companies were at hyper growth stages during his tenure.

VP of Engineering 181

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 181

Sales Hacker

OCTOBER 31, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Developer Hiring Plan. Subject: EaE Hiring Help.

Sales Recruiting 77

Sales Recruiting Sales Hiring Scale Engineering 77

Sales Hacker

OCTOBER 4, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Lavender Marketing Career Question.

Sales Hiring 82

Sales Hiring AI Search AI Content Marketing 82

Sales Hacker

JUNE 21, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: New Hire Performance. Subject: Hire Me?

Sales Hiring 76

Sales Hiring Scale Growth Marketing Scaling 76

SaaStr

FEBRUARY 9, 2021

A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest. ? ? ? ? ?. ” # 3 How to market at scale . Ryan Bonnici: “Simplify marketing into short-term and long-term.

Scale 153

Scale Scaling Sales Hiring Marketing 153

SaaStr

OCTOBER 13, 2020

On December 8-9, 20,000+ of the best revenue leaders from marketing, sales, customer success and product will come together to share their best practices at SaaStr Scale. . With the demand for these sessions, we’re now hosting three session tracks on Tuesday, December 8th – Marketing, Sales, and Product / Customer Success.

Scale 180

Scale Engagement Scaling Sales Hiring 180

Totango

MAY 15, 2024

Explore the current challenges, market opportunities, and transformative potential of AI in CS as Totango + Catalyst leaders Chris Winkler , Head of Product Marketing, and Kellie Vivanco , Head of Customer Growth Marketing, share their take on key takeaways from the event. #1: Hire a prompt engineer.

Customer Success 104

Customer Success AI Underperforming Technical Team Technical Review 104

SaaStr

FEBRUARY 24, 2021

On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV. both have about the same number of folks on the sales and marketing teams, respectively. both have a somewhat complex sale. both have a somewhat complex sale. the other had 1,100. What the heck. #2

Sales Hiring 229

Sales Hiring Sales Revenue Enterprise 229

Sales Hacker

OCTOBER 24, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? Join Kristina Finseth (Sr.

Sales Recruiting 61

Sales Recruiting Sales Hiring Growth Marketing Customer Support 61

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Sales Hacker

APRIL 11, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Sales @ COMPANY. Have a question about your sales email?

Sales Hiring 78

Sales Hiring Growth Marketing Investment Sales 78

Sales Hacker

FEBRUARY 2, 2024

. ➝ Marketing should be accountable for signups, trial starts, seats, monetized seats, and self-serve ARR. ➝ Can also be responsible for PQLs, if there is a sales motion to upsell self-serve. Driving pipeline for sales (SLG). Pipeline better aligns with sales. Not Nicole and not other marketing leaders.

Metrics 92

Metrics Revenue Scale Marketing 92

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 73

B2B Sales Hiring Marketing Social Media 73

SaaStr

JULY 29, 2022

As they scaled, they radically changed how they did sales. They moved to a more traditional SaaS inside sales model, and they started shipping out these hardware devices, and only 30% to 40% of the customers would end up paying for them. Like sales doesn’t like freemium. It was literally yesterday, sales versus PLG.

Scale 202

Scale Scaling Sales Hiring Enterprise 202

Sales Hacker

JANUARY 16, 2018

A proper outbound sales strategy has real science behind it. You can’t just start pounding the pavement with no direction and expect to achieve growth. Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Market Segmentation combined with tailored messaging.

Scale 85

Scale Sales Hiring Payment Services Payment Methods 85

How To Buy Saas

MAY 22, 2024

Pricing: Starts at $5,000 per month for a full-funnel SaaS and growth marketing service 2. Kalungi – A SaaS Marketing Agency for Early-Stage Software Startups Kalungi provides SaaS marketing solutions tailored to accelerate pipeline expansion for B2B SaaS firms. Price: Monthly retainers start at $5000 9.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

Sales Hacker

MAY 23, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject line: Accounting Vendor. Join Kristina Finseth (Sr.

Outsourcing Services 76

Outsourcing Services Scale Sales Hiring Outsourced Development 76

SaaStr

NOVEMBER 4, 2019

The best SaaS companies don’t ever let this lead plateau show up in the monthly MRR growth. Because they: Hire a VP Marketing / head of demand generation as early as practica l. If you make this hire earlier, she can get “inorganic” leads going faster, among other improvements. More on that here.

Scale 167

Scale Sales Hiring Branding Revenue 167

SaaStr

OCTOBER 22, 2019

is on a growth spurt and our tiny team needs some help. We’ve learn a lot over the years and really we only want to hire folks that know and believe in SaaStr. Director+ of Growth Marketing. The post What We Are Hiring for at Team SaaStr! So SaaStr Inc. And ideally, have a mix of B2C and B2B experience.

Sales Hiring 25

Sales Hiring Scale Social Media B2C 25