User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Data funnels.

Product Marketing 91

Product Marketing Payment Solutions SaaS Payments Software Review 91

User Pilot

FEBRUARY 20, 2024

What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.

Data 88

Data Customer Lifetime Value Software Review Churn 88

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Their main objective is to ensure sustainable business growth.

B2B 77

B2B Sales Hiring Marketing Social Media 77

SaaStr

NOVEMBER 30, 2023

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Scale 233

Scale Sales Hiring Scaling Outsourced Development 233

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot customer review on G2.

Strategy 87

Strategy Marketing Scale Software Review 87

Intercom, Inc.

JUNE 27, 2018

Maybe you don’t understand what metrics you should be tracking? Or it could be that you’ve found product market fit but are struggling with getting pricing right. Rachel Hepworth, Head of Growth Marketing at Slack. Casey Winters, former growth leader at GrubHub and Pinterest.

Acquisition 157

Acquisition Retention Metrics User Experience 157

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Sustained growth. Data-driven optimization.

Marketing 87

Marketing Underperforming Technical Team Onboarding Metrics 87

Totango

MAY 15, 2024

Explore the current challenges, market opportunities, and transformative potential of AI in CS as Totango + Catalyst leaders Chris Winkler , Head of Product Marketing, and Kellie Vivanco , Head of Customer Growth Marketing, share their take on key takeaways from the event. #1: Prepare to showcase customer value.

Customer Success 104

Customer Success AI Underperforming Technical Team Technical Review 104

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. Why revenue marketing? Traditional B2B marketing.

Revenue 103

Revenue Marketing Customer Lifetime Value B2B 103

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. This may make sense when you are pitching to investors to assure them that the market size is large enough to consider your company.

Scale 260

Scale Sales Hiring Sales SMB 260

How To Buy Saas

MAY 22, 2024

EightBurst Marketing – The Best Full-Service B2B SaaS Marketing Agency EightBurst Marketing is a full-service B2B SaaS marketing agency primarily known for its wide range of digital marketing services alongside its extensive self-crafted playbook covering every aspect of SaaS growth.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

Marketing 111

Marketing Machine Learning Artificial Intelligence Scale 111

Intercom, Inc.

JUNE 7, 2018

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. While a freemium model fueled growth at Dropbox, it’s not for everyone – a lesson Sean learned the hard way at Qualaroo.

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

User Pilot

APRIL 3, 2024

.” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. Choose the right monetization model that aligns with your product’s value and user payment willingness. Product engagement levels. Product adoption metrics.

Innovation 81

Innovation Payments Strategy Payment Solutions 81

User Pilot

MAY 30, 2023

Analyze your feedback by tracking metrics (such as completion rate, average completion time, and response rates), comparing survey performance between different segments, and checking the results at a granular level for each question (and even each user). Public roadmap survey example. PMF survey example.

Scale 72

Scale Market Research User Experience Benchmarks 72

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: 4: Monitor user behavior metrics. Think about user behavior metrics from two different angles. 5: Make sure you have a product worth selling. The 3 sales metrics every salesperson needs to track.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. Today, as always, I’m joined by our SVP of product, Mr. Paul Adams. What is product marketing? Hello, Paul.

Marketing 238

Marketing Scale Software Review Systems Review 238

SaaStr

NOVEMBER 16, 2022

Even a stretch one before you have two reps that hit quota because a head of sales’ job is to hire reps three through 300, not to create product market fit. Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing.

Sales Hiring 222

Sales Hiring VP of Engineering Payment Methods Scale 222

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 176

SMB Scale Startup Marketplace as a Service 176

Intercom, Inc.

FEBRUARY 28, 2019

Kieran joined me for a chat that covered everything from how to determine when product-led growth is right for your company to why it’s important to measure growth through a north star metric. Product-led growth generally is a good fit for companies that have a freemium option or a free trial. Short on time?

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. When it comes to growth, it’s tempting to boil the recipe down to just a few ingredients. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it.

Payments 186

Payments Scale Revenue SaaS Payments 186

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. Back in 2014, Brian Balfour described Growth as the “blending of marketing, product and engineering into one tight knit team.”

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

OpenView Labs

DECEMBER 13, 2019

Our 2019 Expansion SaaS Benchmarks Data Explorer allows you to find your exact peer benchmarks around the metrics that matter most: YoY growth, gross margin, cash burn rate, CAC payback, net dollar retention and logo retention. Product Led Growth Maturity Grader. Product Led Growth Market Map.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: 4: Monitor user behavior metrics. Think about user behavior metrics from two different angles. 5: Make sure you have a product worth selling. The 3 sales metrics every salesperson needs to track.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

User Pilot

JULY 13, 2022

If want to learn more about product analytics and how to use it to improve your products, make sure you follow this one! Interesting Articles: What Are Vanity Metrics and How to Stop Using Them. Using Multiple Digital Analytics Products. Product Talk. Product Talk is a valuable resource for product professionals.

Technical Review 91

Technical Review Management Leadership Systems Review 91

Intercom, Inc.

JUNE 28, 2018

Talking about all of these different drawbacks to other metrics that I was mentioning before, this was one case where it helped retention, it helped monetization, it helped learning, it helped everything, because we could just tell people, “Do this for a badge.”. Sean Ellis on finding your North Star metric. Same with streaks.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JULY 13, 2018

If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer. Rachel Hepworth, Head of Growth Marketing, Slack.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

User Pilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

User Pilot

APRIL 23, 2020

The customer success team was getting back to the marketing team saying ‘ We need to present this better – we need to somehow guide users to certain things ‘ That’s when Parth Shrivastava , Senior Product Marketing Manager at Kommunicate.io realised that as a data-driven sales-less team, Kommunicate.io

Scale 63

Scale Sales Customer Support Onboarding 63

OpenView Labs

JULY 12, 2019

For one thing, the evolution of the direct-to-consumer brand, which combines the best of both worlds—the math of direct response and the experience of a brand marketing operation. Then, there’s the rise of growth marketing, a trend that embraces the concept of creating something that’s more than the sum of its parts.

Data 52

Data Marketplace as a Service Advertising Branding 52

Intercom, Inc.

JUNE 28, 2018

Talking about all of these different drawbacks to other metrics that I was mentioning before, this was one case where it helped retention, it helped monetization, it helped learning, it helped everything, because we could just tell people, “Do this for a badge.”. Sean Ellis on finding your North Star metric. Same with streaks.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product. Does that sound okay?

Payments 118

Payments Scale Scaling Revenue 118

OpenView Labs

JANUARY 14, 2020

Acquisition strategies and product virality. Building great product experiences. Metrics and Benchmarks. What is Product Led Growth? What exactly is product led growth? The Product Led Growth Playbook. Product Led Growth Market Map. Metrics and Benchmarks.

Scale 62

Scale Benchmarks User Experience B2B 62

ProfitWell

JANUARY 29, 2020

Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. And also growth managers, growth marketers as well. Who would you suggest downloads the report, studies the report? Who is this useful for? What’s the overall message?

Onboarding 65

Onboarding Scale Social Media B2C 65

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Mucker Capital

APRIL 6, 2023

If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage. Growth is not really secondary. You want to have some users, some customers to help you validate whether your product is solving their problem. I tested freemium versus free trial.

Startup 52

Startup Scale CTO Hire Outsourced Development 52