SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Sales Hiring 214

Sales Hiring Product Marketing Scale Marketing 214

User Pilot

JANUARY 28, 2024

Tracking relevant product performance metrics allows you to assess how successful your product is at satisfying user needs and achieving business goals. What metrics should you track though? Our guide covers 11 key performance metrics to analyze at different stages of the customer journey. Let’s dive in!

Metrics 105

Metrics Customer Lifetime Value Business SaaS 105

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

Kellblog

OCTOBER 13, 2023

I decided to take a quick break from SaaS metrics after doing a matched set of conference presentations in the past two months ( strategic at SaaStr Annual and tactical at SaaS Metrics Palooza ) — and that’s not to mention starting the SaaS Talk podcast with my “metrics brother” Ray Rike. See you there.

Product Marketing 97

Product Marketing Marketing Education Metrics 97

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. You need to set goals and gather data to properly track metrics through your SaaS dashboard.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

SaaStr

FEBRUARY 14, 2023

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Why is this market different than others? Higher margins impact all of your other metrics. Around 70% or more.

Metrics 220

Metrics Marketing SaaS SMB 220

User Pilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

Product Marketing 98

Product Marketing Marketing Management Social Media 98

SaaStr

AUGUST 6, 2021

Marketing and product teams often measure results through aggregate metrics, such as conversion, but they make the mistake of doing this without drilling down further. Funnel metrics drive high value actions. Customer complaints are evidence of product flaws.

Product Marketing 265

Product Marketing Marketing B2C Strategy 265

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

Product Marketing 76

Product Marketing Scale Sales Hiring Sales Recruiting 76

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

User Pilot

DECEMBER 4, 2023

From your website to the in-product experience, there are countless CRO metrics to track. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it. What are CRO metrics?

Metrics 97

Metrics Customer Lifetime Value SaaS Mobile 97

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie.

Metrics 96

Metrics SaaS Customer Lifetime Value Acquisition 96

Tom Tunguz

MARCH 24, 2019

These metrics are the result of exceptional product market fit. Expect this business to fetch stellar multiples, most likely similar to Atlassian because the revenue, growth rates, sales efficiency and profitability metrics are comparable. Congratulations to the team!

Metrics 268

Metrics Benchmarks Scale Acquisition 268

SaaStr

APRIL 28, 2019

In the early days, there are probably only 5 metrics that really matter: ARR. NPS is A Great Core Metric. What matters in the early days is: Do you have product-market fit? The post What are the most important metrics for SaaS? ARR Growth Rate. Probably, NPS (more here: I Was Wrong. So you can grow fast enough ….

Metrics 175

Metrics SaaS Churn Retention 175

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics?

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

User Pilot

APRIL 23, 2023

What’s a product metrics framework? We also look at how product managers can use Userpilot to implement product metrics frameworks. TL;DR A product metrics framework is a set of metrics used to measure the performance and success of a product so that you can improve it.

Metrics 98

Metrics Management Customer Lifetime Value Acquisition 98

Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. The product proposes and the market judges.

Product Marketing 130

Product Marketing Marketing SaaS Software Development 130

Chart Mogul

JUNE 1, 2023

In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business. In an uncertain market, customer retention is key. faster than their peers in 2022.

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

OPEXEngine

MAY 18, 2021

Valuations of private companies are generally a mix of quantitative and qualitative analysis, including market sizing and intangibles, like management team reputation, experience, and network. In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Clouded Judgement

JANUARY 12, 2024

Many companies raised rounds in 2021 who thought they had product market fit. Or who thought their market was 10x bigger than it actually was. For founders - it’s perfectly ok to come to the conclusion that you don’t have product market fit.

Cloud 284

Cloud Venture Capital Acquisition Metrics 284

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. Mark Andreessen.

Product Marketing 52

Product Marketing Enterprise SaaS Marketing 52

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. In this article, we will walk you through ten important user engagement metrics to measure. What are customer engagement metrics? To drive customer engagement rates, you need a sticky product that keeps users interacting with it.

Engagement 98

Engagement Metrics Scale SaaS 98

Point Nine Land

JULY 12, 2021

The challenge is that no single metric is very meaningful if considered in isolation , which is why my answer to these questions usually starts with “it depends”. There may be reasons to temporarily accept a lower LTV/CAC ratio, e.g. if you’re spending aggressively to get market share. Now go find your place in that zone! I’m sorry. ??

Metrics 69

Metrics SaaS Churn Acquisition 69

Tom Tunguz

NOVEMBER 15, 2016

A data-driven person, you search for a metric to evaluate the current customer service to validate the complaint and then track as you experiment with the restaurant’s operations. What metrics would you employ? These are fine metrics, but they share one common problem. With a proxy metric. They are easy to measure.

Metrics 175

Metrics Startup Customer Lifetime Value Finance 175

Baremetrics

APRIL 30, 2020

In this guide, we’ll go over three common retention metrics you should pay attention to, and how to improve them. It is an unpopular opinion to say that logo retention is important, some people say it’s a vanity metric so people can hide behind the revenue number they're losing. It can be a strong signal of product market fit.

Retention 95

Retention Metrics Payment Methods SaaS Payments 95

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Chart Mogul

MARCH 23, 2023

If you’re unsure, check your retention metrics. Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers? If you’re unsure, check your retention metrics.

Retention 52

Retention Metrics Revenue Scale 52

Chart Mogul

DECEMBER 13, 2022

Retention is one of the most crucial metrics in SaaS. Retention rates have been some of … Retention is one of the most crucial metrics in SaaS. Retention rates have been some of the most requested SaaS metrics from our customers. You can even calculate these metrics by month, quarter, or year to spot trends over time.

Retention 52

Retention Metrics SaaS Churn 52