User Pilot

APRIL 3, 2024

.” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. Product-led growth metrics like product qualified leads, activation rate , onboarding completion rate, and CLV define customer success in product-led innovation.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Intercom, Inc.

JUNE 27, 2018

Maybe you don’t understand what metrics you should be tracking? Or it could be that you’ve found product market fit but are struggling with getting pricing right. Rachel Hepworth, Head of Growth Marketing at Slack. Casey Winters, former growth leader at GrubHub and Pinterest. Sean Ellis, CEO GrowthHackers.

Acquisition 157

Acquisition Retention Metrics User Experience 157

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 98

Strategy Marketing Scale Software Review 98

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. There are two things that help me analyze data: metrics and filters. . Just make sure you are relying on the data to do so!

Scale 258

Scale Sales Hiring Sales SMB 258

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

SaaStr

AUGUST 11, 2021

If you want to grow revenue 150% in the next twelve months, then say make marketing hit 200% opportunity growth. And break this up into monthly targets for MQLs, or just Plain Old Leads, or Opportunities, or whatever metric you pick.

Sales Hiring 262

Sales Hiring Marketing Leadership Metrics 262

SaaStr

NOVEMBER 5, 2021

The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. On the one hand, you need a shorthand for your sales and marketing efficiency — and that’s Magic Number. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter.

Scale 258

Scale SaaS Acquisition Benchmarks 258

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

Marketing 105

Marketing Machine Learning Artificial Intelligence Scale 105

SaaStr

JUNE 3, 2022

How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA. How to Run Sales and Marketing Ops Across Multiple Continents with LumApps CRO and VP of Growth Marketing. The Diversity, Inclusion & Equality Brunch: Come Meet Top Leaders.

Mobile 221

Mobile Scale SMB Travel 221

SaaS Metrics

DECEMBER 21, 2021

Optimizing a Growth Funnel Digital Marketing Agencies, recognizes that the true art of conversion does not simply end with the conversion process but also has to grow the funnel. Instead of catching people’s attention, growth marketing focuses on building a lasting relationship with them.

Marketing 52

Marketing Growth Marketing Metrics SaaS 52

SaaStr

NOVEMBER 30, 2023

Those familiar with ICONIQ’s work will recognize the ICONIQ Growth Enterprise 5. There are five metrics ICONIQ feels are indicative of fundamental health regardless of stage, and so, while each one may not be directly tied to GTM health, they are all indirectly tied to it. What do these look like from an early-stage standpoint?

Scale 233

Scale Sales Hiring Scaling Outsourced Development 233

SaaStr

AUGUST 15, 2020

So the buyer really doesn’t even have any success metrics going into the first renewal. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? Year 2 – renewal comes up, deployment only finally got going a few months ago.

AWS 265

AWS Churn Enterprise Engagement 265

Sales Hacker

FEBRUARY 2, 2024

Now, let’s take this idea and apply it to the world of marketing metrics. Knowing that people are incentivized by what they’re rewarded for, marketing metrics boil down to alignment. Marketing should be accountable for Opportunities created (not MQLs) and conversion through the funnel, in collaboration with sales.”

Metrics 91

Metrics Revenue Scale Marketing 91

SaaStr

MAY 18, 2021

More here: Public SaaS Company Disclosure Metrics for Retention and Renewal Rates. Its net revenue retention at IPO was about 130% and the majority of its new bookings come from its existing customers. Twilio was 150% at IPO and is still at 140% today. Today, 73% of Salesforce’s new bookings come from its installed base.

Merchant Services 262

Merchant Services Revenue SMB SaaS 262

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Blulogix

FEBRUARY 13, 2024

This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth. Marketing and Sales: These teams play a crucial role in communicating the value of products or services to customers and can provide insights into market demand and customer preferences.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

SaaStr

NOVEMBER 28, 2020

But learning how they decided this #1 KPI and metric from your VPM will teach you a lot about if he can actually do it. But if you want more revenue and leads … and not just blue pens with your logos on them … and the candidate never really owned that metric, a true lead commit … it just never works out.

Sales Hiring 294

Sales Hiring Scale Sales Marketing 294

User Pilot

JUNE 5, 2023

To succeed, your conversion, marketing, and sales funnels must be aligned to help you achieve critical business growth. The SaaS conversion funnel is an adaptation of the AARRR Pirate Metrics framework by David McClure. Metrics to track at different stages of the SaaS conversion funnel. to acquire each new customer?

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

SaaStr

APRIL 11, 2020

You can grow some metric in your pipeline or at least your pre-pipeline 2x right now. Do a weekly webinar on how to help your community and customers. Add more value to your customer base, even if you don’t make $1 more. Start measuring how much you help. And drive that up. Even if revenue will lag. __.

Revenue 312

Revenue Healthcare B2B Branding 312

User Pilot

MARCH 23, 2023

Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment. NPS (Net Promoter Score) is a loyalty metric that measures customer loyalty and satisfaction. Want to see how it works in practice? Book the demo ! What is product NPS?

Software Review 98

Software Review Benchmarks Branding Growth Marketing 98

SaaStr

FEBRUARY 3, 2021

Take the time to think through the metrics that are right for you. Key Takeaways: Critically assess your marketing strategy. Avoid generic metrics and tailor a plan that yields the best results for your business. Always keep your ROI top-of-mind when it comes to new tactics or marketing spend.

Enterprise 157

Enterprise Marketing Scale Benchmarks 157

Tom Tunguz

SEPTEMBER 20, 2016

Today, we’ll dig into valuation metrics to see if there’s any systematic bias in the investor community for SMB, Mid-Market and Enterprise SaaS companies. SMB is less than $10k, Mid-Market is between $10k and $100k, and Enterprise is greater than $100k in average customer value.

SMB 100

SMB Scale SaaS Marketing 100

SaaStr

AUGUST 28, 2021

Once you have a shared vision for the metrics that matter most, you can rally the team and build your event plan accordingly. . Understand upfront how you’ll measure the success of your sponsorship. Will it be scans at the booth? Number of meetings set with prospects? Dinners or events held outside of the venue?

Social Media 269

Social Media Software Review Engagement Enterprise 269

SaaStr

JANUARY 11, 2020

So at little old team SaaStr, we historically did not really track social followers as a core metric. That became our core community metric (list growth). So we decided to do a bit of a conceit and create a “Total Social Followers” metric. We’re B2B folks ?? And then we saw a big pick-up on Twitter.

Scale 153

Scale B2C Travel Cloud 153

User Pilot

MAY 30, 2023

Analyze your feedback by tracking metrics (such as completion rate, average completion time, and response rates), comparing survey performance between different segments, and checking the results at a granular level for each question (and even each user). Public roadmap survey example.

Scale 96

Scale Market Research User Experience Benchmarks 96

Mucker Capital

OCTOBER 10, 2023

Based on an average deal size of $30,000, metrics include the number of days worked in a month, conversion rates from connect to meetings and ultimately to closed deals. SDR Metrics & Benchmarks: When monitoring and measuring SDR activities, it's essential to track various metrics on a daily and monthly basis.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

ProfitWell

APRIL 7, 2020

Growth stems from momentum, which can be measured. And we’ve covered articles about specific momentum metrics, such as monthly recurring revenue (MRR) and annual recurring revenue (ARR), extensively. Calculating and monitoring growth in various ways will provide even more specificity, leading you to better decision making.

Metrics 52

Metrics Trends Revenue SaaS 52

BrightBack

APRIL 30, 2019

I made my case for path A on stage at the Growth Marketing Conference in Toronto. To help companies see beyond the acquisition-first path to growth, they must follow a blueprint for retention success, track the right metrics and build a systematic approach to measuring and saving customers.

Retention 40

Retention Acquisition Growth Marketing Metrics 40

Neil Patel

APRIL 19, 2021

Target advertising creates audiences by reviewing unique guest profiles and measuring buyer metrics within a unified database. This concept of end-to-end campaign transparency extends beyond marketing metrics. The concept of closed-loop measurement revolves around connecting ad usage to actual conversions.

Advertising 113

Advertising Scale Sales Hiring Branding 113

SaaStr

MAY 2, 2021

But at least measure them by these 3 metrics, not just one. The more customers you have, the higher the per-customer ROI of doing the biggest events in the industry is. So yes, events are expensive. And importantly — staff your booth and events with the professionals targeted at whichever of these three goals are most important.

Cloud 281

Cloud Marketing Enterprise Pricing 281

Casey Accidental

FEBRUARY 8, 2022

Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing: Marketing Strategy (updated), Growth Marketing (new). Marketing Programs. Growth Marketing.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. Back in 2014, Brian Balfour described Growth as the “blending of marketing, product and engineering into one tight knit team.”

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

SaaStr

NOVEMBER 16, 2022

Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing. But you can’t hire a growth marketer, a true demand gen marketer too early. Well, you can hire them too early when you have no customers.

Sales Hiring 222

Sales Hiring VP of Engineering Payment Methods Scale 222

OpenView Labs

DECEMBER 13, 2019

Our 2019 Expansion SaaS Benchmarks Data Explorer allows you to find your exact peer benchmarks around the metrics that matter most: YoY growth, gross margin, cash burn rate, CAC payback, net dollar retention and logo retention. Product Led Growth Maturity Grader. Product Led Growth Market Map. Check it out!

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

User Pilot

JULY 13, 2022

Interesting Articles: What Are Vanity Metrics and How to Stop Using Them. Their most popular categories include product management metrics and KPIs, product discovery, data-driven product management, product road mapping , and product strategy. Interesting Articles: Benefits of Roadmap Metrics. Product Talk. Nir and Far.

Technical Review 98

Technical Review Management Leadership Systems Review 98