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How to Increase App Users: Strategies + Tools

User Pilot

If you want to scale faster, paid campaigns still work. That consistency matters, especially since most prospects and customers primarily interact on desktops. Later, a feature highlight email can showcase use cases for different roles, like how sales managers can monitor sequence performance while SDRs focus on execution.

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Top PLG Product Manager Roles (+ Candidate Spotlight)

User Pilot

Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Youll focus on optimizing our growth loops across our self-serve customer journey and bringing a global perspective to match our global business.

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3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Resources

Here’s what you get when you focus on growing too fast: Less trust: When growth outpaces your ability to maintain quality, customers notice — and they might start looking elsewhere. Less connection: Rapid growth can erode the personalized service that small business customers expect. People buy from people.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy. The emerging architecture of multi-agent workflows.

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Beyond Product-led Growth, 7 Lessons Learned in Product-Led Scaling (Podcast #490 and Video)

SaaStr

Product-led scaling isn’t about growth hacking, and it can be challenging no matter where you’re starting. Rachel Wolan, Dropbox GM, shares wisdom from her years of experience in product-led scaling at Talkdesk, LiveRamp, and Dropbox to help you better scale your company. . What is Product-Led Scaling?

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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders? You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. SaaS products get too complex to hack a product roadmap too long. You will need a VP of Product to scale your roadmap. As are you.

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Join CROs, CMOs and SVPs of Brex, Flexport, Talkdesk, PatientPop, Intacct, Gusto + More on Aug 29 at SaaStr Scale!!

SaaStr

The Playbook: To Recruiting Your Sales Team, with Brex CSO Sam Blong. To Scaling High-Performing Teams, with Gusto COO Lexi Reese. To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. To Defining the Journey from Prospect to Champion with Kathy Lord, SVP Sales at Intacct.

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