The Angel VC

OCTOBER 24, 2013

Andrew is a writer and entrepreneur and has written a large number of must-read essays on topics such as viral marketing, growth hacking and monetization. Cohort analyses are also essential if you operate a SaaS business and want to know how you’re doing in terms of churn, customer lifetime and customer lifetime value.

Customer Lifetime Value 211

Customer Lifetime Value SaaS Churn Growth Hacking 211

SaaStr

MARCH 13, 2023

To expand using a bottom-up model, SaaS businesses need to create a more delightful experience for every user. Few SaaS brands have been able to hone in on this the way Scratchpad and OpenPhone have. These experiences don’t just happen when customers unlock your product’s value without jumping through several hoops.

Growth Hacking 246

Growth Hacking Social Media SaaS Business 246

Sales Hacker

FEBRUARY 7, 2018

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Scale 99

Scale Growth Hacking Scaling Sales Hiring 99

SaaStr

NOVEMBER 19, 2020

But it’s a good question and I thought it might make sense to set out an Ideal VP Hiring Plan for Most SaaS Companies. But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR. I’ve worked closely with 26+ SaaS start-ups and founded a few.

Part-Time VPE 363

Part-Time VPE Sales Hiring CTO Hire Scale 363

SaaStr

MARCH 1, 2024

In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. Marketing is also an art and science.

Scale 269

Scale Part-Time VPE CTO Hire Fractional VPE 269

Cobloom

JUNE 29, 2024

We've all heard stories of ' disruptive growth hackers' transforming tiny SaaS start-ups into multi-billion dollar businesses. There's even an aura of mystery surrounding these enigmatic figures, and the seemingly magical tactics they employ to achieve the near-impossible - but what exactly is a growth hacker?

Growth Hacking 91

Growth Hacking Marketing Strategy SaaS 91

SaaStr

FEBRUARY 22, 2022

From $1k-$3k ACV, marketing is growth hacking. The most classic example I see is a more enterprise SaaS startup hire a mid-market or SMB VP of Marketing that runs a playbook mainly based on paid Google, Facebook, etc. So the mistake I see 50%+ of founders make is finally finding a VPM they really love. And that is great.

Sales Hiring 294

Sales Hiring Growth Hacking B2C SMB 294

SaaStr

APRIL 12, 2021

Being the top rep at a SaaS company, as an IC, is a great and even necessary start. corporate marketing or growth hacking) insisting on being your CMO. The biggest mistake folks make when they go to hire a VP of Sales is hiring a top AE that's never really built a team. A director of marketing experienced in one area (e.g.,

Sales Hiring 337

Sales Hiring Growth Hacking PayPal Startup 337

The Angel VC

JANUARY 15, 2015

Yesterday I shot off a Tweetstorm about some important developments that I'm observing in the SaaS world as we're entering 2015. The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. –

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

SaaStr

NOVEMBER 4, 2022

Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. Often, leaders struggle to choose between increasing the runway for their companies and pursuing growth. What does that mean for early-stage SaaS? But why not both? .

Scale 49

Scale Growth Hacking Systems Review Finance 49

SaaStock

MARCH 28, 2019

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. Aaron spends his time helping SaaS companies operating a trial to paid model get more traffic, increase conversions and reduce churn.

Onboarding 172

Onboarding Growth Hacking Churn SaaS 172

SaaStr

JULY 3, 2024

The second group of people took Synthesia down the path of a B2B SaaS platform for video creation, and today, they’re the biggest in the world doing it. How AI Companies Differ From Traditional SaaS In software, two things matter. This is different from a traditional SaaS app. Every new market has growth hacks.

Enterprise 286

Enterprise AI Search AI Artificial Intelligence 286

SaaStr

AUGUST 18, 2019

Here’s my list in SaaS: Being reluctant to go up-market. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr. SaaS is so competitive these days. Expecting magic growth hacking solutions.

Growth Hacking 134

Growth Hacking CTO Hire Startup Sales Hiring 134

OpenView Labs

FEBRUARY 26, 2019

Funnel conversion is fundamental for SaaS growth. A well-tracked funnel gives you the foundation to optimize your marketing, product, sales and CS strategy to rapidly and efficiently scale your SaaS business. SaaS Funnel Basics: Stages, Definitions, Metrics. Building an All-Star Team Around your SaaS Funnel.

Scale 95

Scale Growth Hacking SaaS Sales Hiring 95

FastSpring

JANUARY 27, 2022

Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres — a digital marketing consultant specializing in SaaS commerce — noticed that, for some of his clients, refund requests spiked around renewal time. “It 7 growth hacks from the SaaS experts.

Merchant Services 146

Merchant Services Payment Services SaaS Payments Payment Solutions 146

Incredo

OCTOBER 8, 2019

What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? Optimized pricing page – You might say that not all SaaS companies have their pricing plans available on their website. But the ones listed below can be equally dangerous for your SaaS and impede its stable growth.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

The Marketing & Growth Hacking Publication

NOVEMBER 10, 2021

Especially when we talk about SaaS businesses, a different set of marketing strategies are required for customer acquisition. SaaS marketers spend a ridiculous amount of time and effort in creating content and then promoting it with 85% of marketers prioritizing lead generation and sales as their primary goal. If done rightly.

Strategy 105

Strategy SaaS Growth Hacking Content Marketing 105

SaaStr

JUNE 29, 2019

To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. If you want to get great leads for 1000 SaaS CEOs, VPs and leaders, contact us here. We’re doing a new, very cool, all-day, 1-day event in San Francisco on August 29th just on The Playbook. appeared first on SaaStr.

Scale 153

Scale Sales Recruiting Scaling Growth Hacking 153

Incredo

OCTOBER 23, 2019

Do you admit that your potential SaaS investors are like your potential customers? Not all investors are equal : you should target the right ones who are interested in investing in SaaS and tend to fund in your geography & startup stage. You should target the right users too as not everyone is your ideal prospect.

SaaS 154

SaaS Social Media Startup Scale 154

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed.

SaaS Payments 148

SaaS Payments Payment Solutions Merchant Services Software Review 148

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

Incredo

OCTOBER 8, 2019

What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? Optimized pricing page – You might say that not all SaaS companies have their pricing plans available on their website. But the ones listed below can be equally dangerous for your SaaS and impede its stable growth.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

Incredo

OCTOBER 2, 2019

SaaS products like live chat, email automation, keywords research tools have become indispensable parts of any advanced business’s digital marketing toolkit. SaaS companies fighting f?r This situation makes you to take better care of your growth strategy and always look for SaaS growth hacks that actually work.

Scale 131

Scale Scaling SaaS Business 131

ProfitWell

SEPTEMBER 30, 2019

What is growth hacking? Growth hacking was coined by Sean Ellis to describe strategies that singularly and obsessively drive a company's growth. The idea of growth hacking is ambitious, if not vague. They are changes you make across your workflow that align your entire team to work toward growth.

Growth Hacking 40

Growth Hacking Customer Lifetime Value SaaS Business 40

Sujan Patel

JANUARY 13, 2020

A few I’ve seen in my time include “digital marketing,” “conversational marketing,” “growth hacking” and “viral loops,” but there’s another hyped-up phrase making the rounds these days: Product-led growth. The post What the Heck is Product-Led Growth? Blogs are going up on the subject, and […].

Growth Hacking 122

Growth Hacking Marketing SaaS 122

Intercom, Inc.

MARCH 25, 2019

. “The last thing that you give attention to is what happens when a customer tries to leave” The SaaS industry, unfortunately, is not immune to these poor experiences. Of course, when you’re working in a startup or high-growth SaaS company, the focus is often on maximizing active users and increasing revenue.

Churn 184

Churn Wireless Growth Hacking Construction 184

Ryan Berg

SEPTEMBER 12, 2018

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? After spending several weeks reverse engineering and dissecting InVision’s growth marketing strategy I can say the answer is: yes!

Growth Hacking 75

Growth Hacking SaaS Advertising Growth Marketing 75

Chart Mogul

DECEMBER 18, 2018

Every week we scour the web to pick our top three industry reads and share them in our SaaS Roundup newsletter. How Zapier Reached $35M ARR With This SaaS SEO Strategy. This update is packed full of metrics, discoveries and some surprises that will no-doubt be useful to anyone at the very early stages of building a SaaS business.

Growth Hacking 74

Growth Hacking SaaS Systems Review Pricing 74

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

B2B 119

B2B Marketing SaaS Social Media 119

Natalia Luneva

JUNE 2, 2021

I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . 10 SaaS online event marketing examples. It doesn’t matter what niche your SaaS company is in. The SaaS niche is overwhelmed. This made it an excellent long-term growth hack! ”.

Scale 105

Scale SaaS compliance Education 105

User Pilot

NOVEMBER 12, 2023

The growth hacking process is a process of rapid iterative experimentation: you analyze the current situation, generate ideas for improvement , prioritize them, and test their impact. This should happen at all stages of the funnel , but priority should go to activation because it has the biggest impact on growth.

Growth Hacking 103

Growth Hacking AI Search Onboarding Engineering 103

Aaron Beashel

MAY 5, 2014

These days we have more access to great information on marketing our SaaS products than ever before. But do you get the feeling that there is just so much you could be doing it’s hard to know how it all fits together to achieve that illusive ‘Growth’? How do I design a growth engine for my SaaS product?

Engineering 100

Engineering Scale SaaS Acquisition 100

Totango

JANUARY 22, 2019

Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. The digital transformation of business has led to an explosion of demand for SaaS products, but the low barrier to entry and the fluidity it has afforded customers has created immense competitive pressures.

Customer Success 72

Customer Success Customer Lifetime Value SaaS Growth Hacking 72

Hitenism

JANUARY 6, 2017

I was founding a SaaS business, KISSmetrics. SaaS Marketing Step 1: Who is your target customer? SaaS Marketing Step 2: Where do they hang out? SaaS Marketing Step 3: How do you engage with them? The classic example of a company that employed this method of growth hacking is Airbnb.

Startup 182

Startup Marketing Engagement Content Marketing 182

SaaSOptics

APRIL 7, 2022

So why are freemium offers so commonly associated with product-led growth? How do they benefit SaaS companies, and what tools are needed to implement a successful freemium offering? Here’s everything you need to know about freemium offers in product-led SaaS. What is Product-Led Growth (PLG)?

Business Model 74

Business Model Payment Features Business SaaS 74

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

User Pilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads. on marketing in 2020.

Strategy 98

Strategy SaaS Software Review Social Media 98