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The #1 Reason CMOs Fail

SaaStr

But you’ll need someone to manage a diverse team of professionals — demand gen, field marketing, customer marketing (to existing customers), product marketing, brand marketing, event marketing, analyst relations and marketing, growth hacking, and press, media, and PR.

Scale 69
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What Marketing Mostly Means at $0m, $1m, $10m, and $40m ARR

SaaStr

Let’s roughly break up what “marketing” means at different stages of a SaaS company: $0-$1m ARR. Marketing = Growth Hacking. You are the 10,000th SaaS company to market. Add Brand Marketing (and Real Product Marketing). I’m worried. You don’t need a CMO. At least, not yet. 1m-$10m ARR.

Scale 300
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Don’t Hire VPs With The Wrong Titles

SaaStr

A "VP of Product Marketing" rarely knows anything about demand gen, ABM, etc. A few titles that IMHE are flags: “VP of Product Marketing” or “VP of Corporate Marketing” or “VP of Communications” for a VP of Marketing job. They know how to present a product.

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Casey’s Guide to Finding Product/Market Fit

Casey Accidental

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

When to Accelerate Growth? Early stages of growth. One of the most recent trends is the use of “ growth hacking.” Growth hacking is a process of taking shortcuts. In 2015 Randy had kept pace with the growth in the market. However, the growth accelerated substantially in 2016.

Scale 100
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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

Marketing is also an art and science. You’ll find a way to be decent at some aspect of marketing in the early days on your own (PR, virtality, growth hacking, outbound, cold calling, who knows). Once you have true product-market fit, for real (say 100+ happy, high-NPS customers) … it really is a formula in SaaS.

Scale 274
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The Secret to Growth Hacking

Tom Tunguz

Rather, it is the sum product of a hundred little things. Growth is iteratively engendered; growth is tested, discovered and explored. Growth means multivariate testing combinations of product, marketing copy and design. Growth is using behavioral psychology to cajole users into doing what we ask.